September 21, 2022

Roofing Sales Pitch: 3 Techniques To Close More Jobs

In this article, we'll discuss guidelines to help you improve your roofing sales pitches and the fundamental principles of human interaction that will get you off to a solid start.

Time to read:
4 Minutes
Written by
Nicholas Capobianco

Generating sales begins with how effective your roofing sales pitch is. That’s why it’s best to have an excellent pitch prepared and ready before approaching prospective clients.

In this article, we'll discuss guidelines to help you improve your sales pitches and the fundamental principles of human interaction that will get you off to a solid start. We’ll also go over how Roofr can help you increase efficiency in your sales process. Let's get started.

Why your sales pitch matters

Your pitch is what determines if a homeowner wants to work with you or not. What roofer a homeowner goes with is not just about price -- it's about trust and connection, too. Your sales pitch begins from the moment that the owner sees you.

3 things you can do to nail your sales pitch

1. Focus on creating a great first impression

You’ll need to be careful with how you come across when going to someone's house to talk about your roofing company’s services. Talking over the phone is one thing, because customers aren’t able to see what you’re wearing or form an impression based on your body language. Having a face-to-face meeting with someone is a different ballpark.

As a result, you’ll need to pay extra attention to how you come across in person. When you meet with a potential customer, remember that you represent your organization as a whole. Some clients prefer having face-to-face conversations. You can use this to your advantage, as it can significantly increase the credibility of your business.

Arrive on time

Being late to appointments establishes a bad foundation and shows clients you lack professionalism. That is not how a roofing sales pitch should begin. Instead, try your best to show up 10 minutes early for your presentation.

Pay attention to how you’re presenting yourself physically

How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. Arriving unkempt is a no-no. Customers will be able to spot a "roof salesman" a mile away and identify you as a professional if you arrive dressed accordingly.

Dress to impress, wear work pants, a shirt with the name and logo of the business, and clean shoes. Clean, sophisticated, and professional, but nothing flashy.

Show that you’re listening to potential clients

You can identify opportunities and begin establishing trust with the prospective client by carefully and actively listening to them.

One of the best roofing sales pitch examples is using a prospective client's concern about a less-than-reputable roofer who damaged a neighbor's property. You can use this as an opportunity to describe how your company’s roofing contractors possess the qualities of competent professionals.

There’s nothing worse than a sales representative who is rushing, offers too many confusing product selections, and keeps reminding the potential client that they are running late or have somewhere to be. It’s important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries.

Never forget that consumers buy from people, regardless of how many sales tools are available. Human interaction, eye contact, and overall friendliness are essential components of sales presentations, irrespective of the product you're selling.

2. State the advantages of working with your company

Today, there are more than 81,000 roofing companies in the US. Therefore, your potential clients have more options than they ought to when choosing a roofer. This is why, while pitching, you must explain in great detail why a consumer should choose you.

Compare yourself to competitors

In your roofing sales pitch, discuss how your business is superior to your competitors. For instance, you may provide more options for roofing materials, or you may have a faster completion rate than other roofers.

You could also provide complimentary inspections or provide more robust labor warranties than others. There is probably something you do better than your competitors, or at the very least, something that makes working for your firm sound appealing.

Show potential clients your previous work and testimonials

Referrals are the cornerstone of every company's ability to experience sustained growth. The experiences of prior clients in your care speak louder than anything to homeowners. Use these resources while speaking with the homeowner.

Walk them through the roofing process and other relevant information

Be sure to explain things like warranties to your clients. If you want to close sales, information is your biggest ally. The more knowledge your client has about your method, guarantees, and what you can provide, the more they will trust you. 

A warranty can allay many homeowners' concerns and apprehensions. Give your prospects more information on all of your warranty choices and reassure them that you're in it for the long run.

After all, a roof is a financial investment. So providing financing and pre-qualification to help lessen the expense a little bit shows that you care. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances. 

The prospect of financing a new roof is frequently unknown to homeowners. To match your consumers' finances, make sure you inform them of this option.

3. Utilize online sales tools

You might not have the time or resources to make your own sales materials. Fortunately, there are plenty of free and user-friendly tools that can help you. Roofer-specific CRMs — Customer Relationship Management software — lets you track incoming leads, nurture those leads, book jobs, communicate with homeowners, collect payment, and more.

Nail your sales pitch: We can help

If you're curious what a roofing software tool can do to help you close more deals, our team can show you! Book a demo with our team and see Roofr in action today.

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