Roofr Your Way

Pricing & Plans

We’ve got a plan for each stage of your business, and add-ons to help you grow.

Billing periodMonthly
Annual
Save up to 15%

Base plans

Don’t know which plan is best for you? Our team can help you compare. Talk to sales →

All pricing in USD.

Starter

Explore Roofr & order measurements, no matter your business size or budget.

$0/mo
Recommended if you...
  • Need fast, accurate measurement reports

  • Are curious about roofing software & CRMs

Essentials

The essential tools to win more jobs, get paid faster & get your team organized.

$209/mo
Billed annually

or $209/mo billed yearly

Recommended if you...
  • Need a simple, repeatable process for a small team

  • Want to leverage software, not spreadsheets

Scale

The complete CRM to manage jobs, teams & operations way more efficiently.

Most Popular
$299/mo
Billed annually

or $299/mo billed yearly

Recommended if you...
  • Are growing your team & scaling your business

  • Want to consolidate your software spend

Add-ons

Add-ons to help streamline your marketing and capture more leads.

Save up to 15%
FASTER MEASUREMENTS

Measure+

Starter upgrade
6 hr GTAT: $95/mo | 2 hr GTAT: $145/mo

6 hr delivery: $109/mo

or $95/mo billed yearly

Save 12%

2 hr delivery: $169/mo

or $145/mo billed yearly

Save 15%

Measure faster, for less on our Starter plan. Essentials and Scale include these perks.

Instant roof quotes

Instant Estimator

$125/mo

$149/mo

or $125/mo billed yearly

Save 15%

Capture leads and give homeowners their first quote faster that your competition.

AI Websites

Roofr Sites

Beta
$169/mo

$199/mo

or $169/mo billed yearly

Save 15%

Lead gen made easier with websites that are simple to maintain, and searchable online.

Don’t know which plan is best for you?

Our team can help you compare.

Talk to sales

Compare all plan details

Base plans

Starter

$0/mo

Essentials

$209/mo

Scale

$299/mo
Feature
Starter
Essentials
Scale
Measurements

Upgrade your Starter measurements with a monthly Measure+ subscription.

$109Billed annuallyBilled monthly
$169Billed annuallyBilled monthly
Included
Included
Roofr Reports

(cost per report)

$19
$13
$13
$13
$13
Standard delivery time

(GTAT)

24 hr
6 hr
2 hr
2 hr
2 hr
Per Report GTAT add-ons
12 hr

(cost per report)

$5
6 hr

(cost per report)

$15
2 hr

(cost per report)

$30
$15
ESX Files

(cost per report)

$12
$10
$10
$10
$10
DIY Reports
Standard images

(cost per image)

$3 - $4.50
Included
Included
Premium images

(cost per image)

$3 - $4.50
$2 - $3.50
$2 - $3.50
Feature
Starter
Essentials
Scale
Job management
Job boards
1
1
3+
Job tasks
Job attachments
Custom workflows and stages
Calendar
Google Calendar integration
Automations
5
10
25+
Reporting
Job costing
Performance dashboard
Customer communication
Email and inbox
Gmail integration
$49/mo
$49/mo
Invoicing
Sending invoices
Trial [10]
Roofr Payments
QuickBooks integration
GoodLeap integration
Proposals & Documents
Proposals & signatures
Trial [10]
PDF Signer
File Manager
Production
Work Orders
Trial [10]
Crew Management
Materials & Suppliers
Material Orders
Supplier Integrations
ABC Supply integration
QXO integration
SRS Roofhub integration
Integrations
CompanyCam
Zapier
Roofr on Mobile
Mobile optimized job management
Push notifications
Account & Onboarding
Team seats
2
5
10
Onboarding & account setup
Dedicated account manager
Support
User permissions
Manager & member

Don’t know which plan is best for you?

Our team can help you compare.

Talk to sales

FAQs

Click through the categories below to see answers to the questions we get asked most.

Select a category below to see answers to the questions we get asked most.

Which plan is right for me?

The right plan depends on how your business is set up today and how complex your workflows are.

If you’re just getting started in roofing, just need help with estimates and proposals to close your first deals, or a small team of 1-2, then the Essentials plan may be all you need for now.

If you’re running multiple jobs, have 3+ people on your team, need one tool that can do it all for your business – the Scale plan has what you need, with room to grow.

If you’re unsure, our team can help you compare the options. You can always start with one plan and adjust as your needs change.

How do Roofr's subscription plans work?

Roofr uses a combination of base plans and optional add-ons.

  • Base plans give you access to the core platform and features.
  • Add-ons let you layer on additional capabilities, like faster measurements or lead capture tools, only if, and when you need them.

This way, you’re not paying for tools your business doesn’t use.

Do you offer custom plans?

Roofr’s plans are intentionally structured to keep pricing simple and predictable. Most businesses can find the right fit within our base plans and optional add-ons.

If you have unique needs or more complex workflows, our team is happy to talk through what would work best.

Do I have to sign a contract?

It's up to you! Roofr offers flexible options. You can use Roofr on a month-to-month basis, or you can sign an annual contract.

Can I change my plan at any time?

Yes. You can upgrade or downgrade your plan as your business needs change. Changes take effect at your next billing cycle.

What happens to my data if I cancel?

We believe your data belongs to you. If you decide to cancel we'll help export your data no questions asked. We get that things happen, and if you need to cancel your Roofr account but want to return in the future, we'll keep your account data so you can easily reactive without starting from scratch.

Can I add the Instant Estimator to my Starter plan?

Yes, the Instant Estimator is available as an add-on and can be added to any plan, even the no-monthly cost Starter plan.

Are measurement reports included in my subscription plan?

Measurement Reports are always pay-as-you-go, no matter which plan you're on. That means you only ever pay for what you need, when you need it. The difference is when you sign up for a paid subscription plan you get access to upgraded Measurement Report features like faster delivery times, and a discounted per-report price.

What's the difference between measurement reports on each plan?

Higher plans unlock more advanced measurement features, such as faster turnaround times, additional calculations, and enhanced file options. All plans support accurate, reliable measurements — the difference is in speed and depth.

Can I buy bulk measurement reports?

At this time, we don’t offer bulk measurement packages. Measurement reports are priced per report, so you only pay for what you use and can order reports as needed.

Can I import other Measurement Reports into Roofr?

No, Roofr is designed to work as a seamless workflow with all our tools working together. Measurement reports are generated within Roofr to ensure accuracy, consistency, and full compatibility with the rest of the platform.

Can I use Roofr for free?

Roofr is the only roofing software that have a no-monthly cost option. The Starter plan is a way to explore Roofr and see how it fits your workflow before committing to a paid plan. There's no time limit, and no pressure.

Do you charge per seat?

Roofr does not charge per seat. All plans include a set number of users so your whole team gets access without paying for individual users. This helps keep pricing predictable as your team grows without having to worry about costs adding up.

Do I have to pay to set up Roofr?

No. There are no setup or onboarding fees to get started. In fact, we encourage you to work closely with our team to configure your account and take advantage of their product expertise to learn the ins and outs of Roofr. Think of us more like an extension of your own team.

What's the difference between monthly and annual pricing?

Monthly plans offer flexibility and let you pay as you go, while annual plans provide a lower overall cost when you commit for the year (about 15%). If you’re confident in your workflows and plan to use Roofr long term, annual billing can be a more cost-effective option. Monthly billing is a good choice if you want to start smaller or keep things flexible.

What payment methods do you take? Do you accept credit cards?

Roofr accepts credit card payments. We do not offer invoicing in an effort keep billing simple, secure, and automatic — no paperwork or manual payments required.

Plans are billed monthly or annually based on your selected billing cycle, and measurement reports are charged to your card at the time you order them.

So what's the catch? Where are the hidden fees?

There isn't one. We’re transparent about pricing so you always know what you’re paying for before you use it. Our base subscriptions and optional add-ons are flat-rate, and our measurement reports are priced per-report. That means you won't find any surprises on your billing, and you'll always find the same answer when you search "how much does Roofr cost?"

Can I integrate Roofr’s tools into another CRM or system?

Roofr’s tools are designed to work together within the Roofr platform, so we don’t embed or integrate our tools into external CRMs or systems. By keeping everything connected in one place, we’re able to provide a more consistent and reliable workflow experience.

Does Roofr integrate with other software?

Roofr integrates with select tools that support your broader business operations, including Gmail, Google Calendar, CompanyCam, QuickBooks, and limited Zapier workflows.

Do I have to sign up for Roofr's CRM?

Roofr’s plans are built around the CRM experience, but you can choose how deeply you use the platform. Many customers start with one workflow and expand over time.