Deliver free online roof estimates in seconds.

Say goodbye to missed calls and chasing low-quality leads. Offer instant roof estimates from anywhere so you can capture, qualify and quote before your competition.
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An arial view of a suburban street showing the cost for each roof.

Win new jobs 10x faster

Step 1

Create & customize

Create unlimited Instant Estimator links for each of your marketing sources. Add your custom price ranges to price condition potential leads.

Step 2

Attract & educate

Homeowners enter their address and respond to questions about their roof and project, building trust the estimate is tailored to them.

Step 3

Capture & qualify

The second they submit, homeowners get an accurate estimate and you get the info you need to qualify the lead.

Step 4

Connect & close

Now you can prioritize outreach to the most promising leads. Or even better - link your calendar to instantly schedule a follow up.

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Here's how it works...

Meet the Instant Estimator | Digital Roofing Power Tool
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Roofr Instant Estimator.
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BETTER LEAD CAPTURE

Get more out of your marketing.

Optimize all your marketing materials with powerful Instant Estimators to capture more leads, anywhere. Add your unique Instant Estimator to your website, ads, door hangers, business cards, or anywhere else you can think of to make your marketing dollars go further.

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Screenshot of a roofing estimate process showing a roof selection step with aerial imagery of a roof, options for roof slope selection, and a card displaying a roofing estimate range with a 'Get free proposal' button. Includes a door hanger design with the text 'Roofing you can trust' and a QR code for instant roof estimates.
Mobile interface displaying a roofing lead management screen with details of various leads, including addresses and status updates. Next to it, another screen shows an interactive step in selecting roof type options, including asphalt, metal, tile, and cedar.
BUILT-IN QUALIFICATION

Your qualification process, streamlined.

Let the Instant Estimator do the heavy lifting when it comes to lead qualification. Homeowners get an accurate estimate based on your pricing and services - and you capture the information you need to prioritize leads before you even pick up the phone.

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WIN MORE DEALS

Offer estimates faster than your competition.

When it comes to their roof, homeowners want the convenient online buying experience they’re used to. The interactive tool makes the estimating process transparent so by the time they hit submit - you’re the obvious choice.

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Mobile interface showing a roofing company's estimate page, with an option to share or copy the link. An image of a house is displayed alongside details about roofing material and an estimated price range.
A phone mockup with a photo of Rick Capo, Project Manager at Roofr.
SPEED TO LEAD

Book calls faster.

Why wait around? Let the most qualified leads connect with you instantly. Create profile cards for you and your team that link directly to your calendar and make it easy for homeowners to get in touch.

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TRACK YOUR SUCCESS

Win, measure, optimize, repeat.

With unlimited Instant Estimators you can easily track where, and who, your leads are coming from. You’re able to see where your best opportunities are, so you know where to focus your efforts. Create repeatable success, with less effort.

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A "Lead Performance" table showing lead sources, new leads, appointments, jobs won, and revenue. Top source: "Website Instant Estimator" with 64 leads, 17 jobs won, and $157,250 total value. Rows are color-coded for clarity.

Tools proven to win more jobs

Job Management
Instant Estimator
Measurement Reports
Proposals
Material Ordering
Invoicing
Payments
Calendar
Signatures

Job tracking

Stay organized and up to date on all the jobs in your pipeline. Job boards make it easy to know what’s on track and what needs attention.

Automated workflow

Automate your processes to save time, reduce errors, and keep your team on track. Work more efficiently with the peace of mind nothing will be missed.

Team collaboration

Stay on the same page with the whole team working seamlessly one place. Assign tasks, write notes, and track job activity for instant updates.

Performance tracking

Get visibility into your lead quality, sales close rate, revenue, team performance, (and more) with real-time data from your job pipeline.

Lead capture

Turn generic contact forms into instant roof quotes that capture leads. Collect and manage your lead details directly in Roofr, to win the job faster.

Marketing optimization

Capture leads from anywhere, not just a form on your website. Turn all your marketing - ads, door hangers, business cards - into lead capture forms.

Lead qualification

Capture important project details and skip the back and forth with homeowners. Quickly qualify and prioritize leads to improve your close rate.

Customer experience

Stand out from your competitors by delivering value faster. Build trust with homeowners by offering estimate options up front and on their own time.

Digital aerial measurements

Order reports from anywhere by typing in the address and hitting send. Detailed reports are sent right to your inbox, so you can measure more roofs in less time.

Instant proposals

Convert your Roofr Reports into proposals with a click. Measurements and materials are automatically converted into a digital proposal with your branding and prices.

Comprehensive reports

Each report is a flat rate of $13 and includes all structures at the address, measurements, material calculations and recommended waste factor.

DIY reports

Use our easy online tool to draw roof measurements yourself and instantly convert them into professional measurement reports.

Dynamic digital proposals

Create and update proposals from anywhere, whether it’s your desk or in the field. Changes are made in real-time to save time on admin and get signatures faster.

On the spot e-signatures

Create unlimited e-signatures so everyone who needs to sign, can sign quickly from their own device. There’s no extra cost and no need to switch softwares.

Customizable templates

Customize your templates with your own branding and easy select pricing options like discounts, Good/Better/Best pricing, and upgrades.

Activity tracking

Track your proposal activity to know when they’ve been sent, received, and opened so you can follow up faster and spend less time chasing down updates.

Standardized material orders

Never start from scratch again. Quickly create material orders from auto-populated customer details and quick select supplier information.

Easy tracking

Manage your orders in the dashboard to know what’s been sent and what’s been filled, and stay up to date at a glance on your job record.

Instant email sending

Create and send material orders from your Roofr account to streamline your process and make sure nothing slips through the cracks.

Automated workflow

Quickly convert won proposals into material orders with a click by importing line items and prices. Now teams can work seamlessly together in one place.

Integrated proposals

Offer a seamless customer experience by converting signed proposals into invoices. Directly import line items and pricing for consistency and transparency.

Dashboard & status updates

The dashboard helps you prioritize urgent invoices and know when to follow up with customers who are behind on payments.

Track and record payments

Easily collect and record payments directly on the invoice to reduce errors, consolidate paperwork, and know what’s still outstanding.

One software for everyone

Anyone can create invoices in Roofr so there’s no need to rely on one person, switch back and forth from platforms, or pay for extra software seats.

Digital payment processing

Offer homeowners the option to make online payments through credit card or ACH/EFT transfers, from their own devices.

No hidden fees

There’s no cost to sign up for Roofr payments, no minimum spends and competitive processing fees help you protect your margins.

Secure payments in Roofr

Sign up and manage your payments directly in Roofr for peace of mind when it comes to your money. Trust the same team you trust with everything else.

Integrated invoices

Roofr Payments let’s you send payment requests with your invoices so homeowners can settle up on the spot, from their own devices.

Schedule and manage work

Events are connected to job records, for full visibility into tasks, deadlines, and milestones.

Better collaboration

Keep your entire team informed —from sales to production—on what’s happening and when.

Time-saving automations

Automatically update homeowners when events are scheduled, changed, or coming up.

Track availability

Manage one calendar for all of your team’s work with smart filters, event types and custom views.

A digital calendar interface displaying scheduled events for a week. The calendar shows different colored blocks representing tasks like "Sales team meeting. Each event block is labeled with time slots and titles, illustrating a busy schedule.
A detailed event creation interface showcasing fields for event details like title, date, time, and location. The interface also displays a list of invitees with checkboxes for selection. On the right, a summary of the event includes relevant details like the address and participants.
An interactive interface for setting up event reminders. The panel shows options for defining conditions like event types ("Roof install," "Roof repair") and associated actions such as "Check with Bill" or "Order a measurement report." Reminder triggers include time-based settings like "1 week before event starts."
Another view of a digital calendar interface showing a week with time slots populated by events in different colors. Tasks are marked with their duration, showing a mix of personal and work-related events, such as "Visit Joe" and "Production." The clean design emphasizes schedule clarity.

Send PDFs for signature

Upload, add signature fields, and send — all inside Roofr. Keep important paperwork linked to each job.

Streamlined workflow

Send contracts, inspection reports, or certificates during sales, production, and payment — all within your job workflow.

Real-time tracking

Track when documents are sent, opened, and signed right inside Roofr. Eliminate manual follow-ups and stay one step ahead with live updates synced directly to the job card.

Save time & money

Forget juggling other subscriptions. Signatures is included with Elite subscriptions, giving you powerful document management without the extra fees or manual uploads.

A PDF document editor interface showing a contingency agreement from Timmerman Industries. On the right, a panel labeled “Insert fillable fields” offers options for Signature, Initials, Text, and Checkbox fields. The document content is displayed on the left, with the company logo and contact information at the top.
A two-panel interface for setting up and linking documents. The left panel shows a list of uploaded documents such as Contingency Agreement and Inspection Report. The right panel displays a list of job addresses and contact names to link the selected document to a job.
A status table displaying a list of documents with columns for status (Draft, Sent, Viewed, Completed), job address, customer name, document name, and date created. Each row uses colored icons to indicate the document’s current status.
A modal window titled “Add customer signature” with options to draw or type a signature. A drawn signature by “Joann Johnson” is shown. Below, a consent message explains that the signature will be used for legally binding documents, with “Cancel” and “Consent and sign” buttons at the bottom.

100% accurate, never had a problem I'm applying this to my second successful roofing business helped couldn't have done it with out it, thank you Roofr!

4.7/5

"The Instant Estimator makes it easier than ever to close more deals. It's like having a free virtual assistant!"

4.7/5

Join thousands of roofers who successfully streamline their sales process with Roofr

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a close up view of a metal roof