One software. All the tools you need to run your roofing business.
Explore our product workflow
Products built with the feedback from real roofing businesses, and designed by our team of experts to offer you the most powerful and easy-to-use tools on the market.
Instant homeowner estimates that let you quote & qualify fast.
Capture qualified leads
Offer your leads a free instant roof estimate in exchange for their contact info. You get qualified leads, they get a roof estimate.
Include your pricing
Quotes are created using your own pricing and include price ranges so leads get a ballpark figure, with no commitment.
Share quotes & book a calls
Offer your leads custom links to share their quotes, and include meeting links so they can book time to discuss a roof replacement.
$12 roof measurement reports delivered in as little as 2 hours.
Premium roof measurements
Includes all the info you need like pitch, direction, length, area, structures summary, and diagram.
Material estimates*
Includes a materials estimate for 0%, 10%, recommended, and 15% waste. *Included on paid plans or $5 add-on for PAYG.
Delivered in 2 hours*
Trust you’ll get the measurements you need faster than it would take to hand measure. Delivered in 3 hours on our Premium and Elite plans. *Delivered in 2 hours on Elite, 3 hours on Premium, 6 hours on Pro, or 24 hours on PAYG.
Stunning, fully customizable proposals that close deals 10x faster.
Create custom proposals
Create a fully customizable proposal with your pricing, business info, and more.
Offer good, better, best options
Offer multi-option proposals to provide your leads with options that they can digitally select.
Collect e-signatures in seconds
Send off in a click to collect e-signatures and track every time a lead views your proposal.
Integrated material pricing with ABC Supply new
Connect Roofr to your ABC Supply account for real-time material pricing updates before you send out a proposal.
Order materials from your suppliers to a job site in only 3 clicks.
Create material orders fast from proposals
Create material orders online with quantities pulled directly from your Roofr Proposal so you never order too much or too little.
Submit orders to your supplier instantly
Submit an order in seconds to your preferred supplier with your agreed pricing. They’ll get your request instantly and get to work.
Get materials delivered directly to your job site
Never worry about sending materials to the wrong location again. Order directly to the address pulled from your job details on Roofr.
Create detailed invoices fast with pricing pulled from your proposals.
Create invoices from proposals
Create invoices from proposals so you never collect the wrong amount again.
Send in a click to customers
Send invoices digitally to your customers in a click so there’s no surprises once the job is done.
Collect deposits
Collect deposits for jobs so you can cover your costs, and never fall behind on your expenses.
Request and collect payments digitally from anywhere, anytime.
Process payments instantly
Process your payments directly in the Roofr platform for easy collection.
Track payment statuses
View all balances and their statuses so you never suffer from an overdue payment again.
Competitive fees and pricing
2.8% + 30¢ transaction fee for Mastercard, Visa, and Discover cards, and a 0.5% for processing with a cap of $40 transaction maximum on ACH/EFT.
Tackle all areas of your business with Roofr CRM
Job board
Easily manage the jobs in your pipeline. Track job progress, follow up on leads, and keep your whole team on the same page.
Job stages
Stay organized and up to date on all the jobs in your pipeline. Job stages make it easy to know what’s on track and what needs attention.
Job cards
Organize, order, manage, and track every part of your job in one place — so nothing ever slips through the cracks.
Job stage automations
Automate actions on your jobs based on status changes. Move jobs through your pipeline faster without the effort.
Task automations
Automatically assign tasks for each step of your process so you know the work that needs to get done, gets done.
Communication automations
Automated emails and texts for better follow-up with customers. Confirm appointments, get paid faster, and get your time back.
Job assignment & user permissions
Assign the right tasks to the right person at the right time to cut through the noise and keep your team on track.
Notes & tagging
Capture important notes, send internal messages, and collaborate with your team directly on the job card.
Job task reminders & activity cards
Send reminders so your team never misses a task or loses a hot lead. Plus, real-time job activity keeps you updated at every step.
Lead performance
Track your top performing lead sources to know what’s working well and where to focus your effort.
Sales performance
Understand why you’re losing out on jobs and how much it’s costing you. Get the insights to improve your strategy and boost revenue.
Business insights
View all your most important business metrics at a glance so you can understand if you’re on pace to meet targets, top performing months, and more.
Get better visibility on homeowner communications across your team and ensure your customers are getting a consistent experience.
Text
Ensure homeowners are getting professional and consistent updates every step of the way, no matter who they’re speaking with.
Automated comms
Trust that homeowners are receiving proper and professional follow-up by automating your company’s outreach.
Calendar View
Manage job events in the Roofr calendar. Get an at-a-glance view of your daily, weekly, and monthly schedules without switching tools.
Connected job details
Calendar events and job details are linked for better job visibility. Ensure you and your team always know what needs to happen next, and when.
Event automations
Eliminate time-consuming manual follow-ups by automating homeowner reminders and updates.
Features you can get excited about.
Sales
Instant Estimator →
Measurements →
Proposals →
Production & ordering
Material Ordering
Work Orders
Calendar & Scheduling
Job Costing
Payments
Invoicing →
Payments →
Financing
Quickbooks integration
Job tracking & job management
Job Board
Job Stages
Job Cards
CRM Home
Automations
Stage Automations
Task Automations
Communication Automations
Communication
Texting
Automation
Collaboration
Job Assignment & User Permissions
Notes & Tagging
Task Reminders & Notifications
Performance metrics
Team Performance
Workflow Performance
Business Insights
Why we’re better than the other guys.
Free, unlimited software training for your team
On a paid plan? Unlike the other guys, we don’t charge training fees. That’s right. You and your team can enjoy free, unlimited training so you can master the Roofr platform, and make it work for you.
Access your data forever, even if you leave
Your data is yours, and so you should be able to access it. Whether you’re using Roofr or choose to move on, you’ll have free access to download your data forever.
One platform to replace them all, that anyone can use
Tired of having a ton of features you never use, and still having to jump between different software? We designed Roofr to be simple and include everything you need (and nothing you don’t).
Integrations your team will love.
CompanyCam
Connect to your CompanyCam account to pull job images right into your Roofr Proposals. Your completed measurement reports and signed proposals will also be sent right to your corresponding CompanyCam job.
Zapier
Connect Roofr to your other software using Zapier. Send job details, customer info, proposals, measurements, invoices, and more to QuickBooks or anywhere you need them.
Our implementation team is unmatched (and won’t cost you $2k in training fees).
Get free, unlimited training sessions for your whole team.
Connect with a human in less than 1 minute, and get unlimited training sessions so you have the confidence you need to run your operations smoothly on Roofr.
Fast answers, and custom solutions to all your questions.
Our team is trained in-depth on the Roofr platform, and are ready with unique ideas and solutions to all your questions and pain points.
Pre-built templates, catalogs, and much more.
Our team will build your catalog and proposal templates so you can start creating proposals and ordering materials at the drop of a hat.
Why our customers love Roofr
Greenhead Construction LLC
Greenhead Construction LLC
Amanda Veinott
Maven Roofing & Exteriors
Joseph Andrews
Mastercraft Roofing
Matthew Watson
Watchman Roofing
Jason Shumway
Bradford Xteriors
Juan Rodriguez
Salus Exteriors
Chase Caldwell
Homemasters
Justin Phillips
Landmark Roofing
Bees Construction
Bees Construction
Ben Morrow
ROOF TIGER
Greenhead Construction LLC
Greenhead Construction LLC
Amanda Veinott
Maven Roofing & Exteriors
Joseph Andrews
Mastercraft Roofing
Matthew Watson
Watchman Roofing
Jason Shumway
Bradford Xteriors
Juan Rodriguez
Salus Exteriors
Chase Caldwell
Homemasters
Justin Phillips
Landmark Roofing
Bees Construction
Bees Construction
Ben Morrow
ROOF TIGER
