PRODUCTS

One software. All the tools you need to run your roofing business.

Whether you’re new to roofing or have been around for years, our platform empowers you to save time, get organized, and run your business effortlessly in one place.

Explore our product workflow

Products built with the feedback from real roofing businesses, and designed by our team of experts to offer you the most powerful and easy-to-use tools on the market.

Capture qualified leads
Measure roofs from home
Custom digital contracts
Order materials accurately
Create invoices in a click
Capture payments securely
Streamline it all
INSTANT ESTIMATOR

Instant homeowner estimates that let you quote & qualify fast.

Capture qualified leads

Offer your leads a free instant roof estimate in exchange for their contact info. You get qualified leads, they get a roof estimate.

Include your pricing

Quotes are created using your own pricing and include price ranges so leads get a ballpark figure, with no commitment.

Share quotes & book a calls

Offer your leads custom links to share their quotes, and include meeting links so they can book time to discuss a roof replacement.

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Book a call
measurement reports

$12 roof measurement reports delivered in as little as 3 hours.

Premium roof measurements

Includes all the info you need like pitch, direction, length, area, structures summary, and diagram.

Material estimates*

Includes a materials estimate for 0%, 10%, recommended, and 15% waste. *Included on paid plans or $5 add-on for PAYG.

Delivered in 3 hours*

Trust you’ll get the measurements you need faster than it would take to hand measure. Delivered in 3 hours on our Premium and Elite plans. *Delivered in 6 hours on Pro, or 24 hours on PAYG.

Proposals

Stunning, fully customizable proposals that close deals 10x faster.

Create custom proposals

Create a fully customizable proposal with your pricing, business info, and more.

Offer good, better, best options

Offer multi-option proposals to provide your leads with options that they can digitally select.

Collect e-signatures in seconds

Send off in a click to collect e-signatures and track every time a lead views your proposal.

material ordering

Order materials from your suppliers to a job site in only 3 clicks.

Create material orders fast from proposals

Create material orders online with quantities pulled directly from your Roofr Proposal so you never order too much or too little.

Submit orders to your supplier instantly

Submit an order in seconds to your preferred supplier with your agreed pricing. They’ll get your request instantly and get to work.

Get materials delivered directly to your job site

Never worry about sending materials to the wrong location again. Order directly to the address pulled from your job details on Roofr.

invoicing

Create detailed invoices fast with pricing pulled from your proposals.

Create invoices from proposals

Create invoices from proposals so you never collect the wrong amount again.

Send in a click to customers

Send invoices digitally to your customers in a click so there’s no surprises once the job is done.

Collect deposits

Collect deposits for jobs so you can cover your costs, and never fall behind on your expenses.

Learn more
Book a call
payments

Request and collect payments digitally from anywhere, anytime.

Process payments instantly

Process your payments directly in the Roofr platform for easy collection.

Track payment statuses

View all balances and their statuses so you never suffer from an overdue payment again.

Competitive fees and pricing

2.8% + 30¢ transaction fee for Mastercard, Visa, and Discover cards, and a 0.5% for processing with a cap of $40 transaction maximum on ACH/EFT.

Tackle all areas of your business with Roofr CRM

Job management
Automations
Email & SMS
Collaboration
Performance tracking

Job board

Easily manage the jobs in your pipeline. Track job progress, follow up on leads, and keep your whole team on the same page.

Included
Dynamic kanban board
Included
Job status updates
Included
Filter and saved views
Included
User permissions

Job stages

Stay organized and up to date on all the jobs in your pipeline. Job stages make it easy to know what’s on track and what needs attention.

Included
Customizable stages
Included
Drag and drop status update
Included
Automate tasks by stage
Included
Real-time revenue tracking

Job stages

Organize, order, manage, and track every part of your job in one place — so nothing ever slips through the cracks.

Included
Upload files and documents
Included
Assign tasks and reminders
Included
Track job activity
Included
Collaborate with your team

Job stage automations

Automate actions on your jobs based on status changes. Move jobs through your pipeline faster without the effort.

Included
Custom automations
Included
Templated automations
Included
Time based triggers
Included
Action based triggers

Task automations

Automatically assign tasks for each step of your process so you know the work that needs to get done, gets done.

Included
Standardize your processes
Included
Assign tasks to job stages
Included
Assign tasks to team members
Included
Forget manual reminders

Communication automations

Automated emails and texts for better follow-up with customers. Confirm appointments, get paid faster, and get your time back.

Included
Email and text templates
Included
Personalization tokens
Included
Appointment reminders
Included
Payment request & follow-up

Job assignment & user permissions

Assign the right tasks to the right person at the right time to cut through the noise and keep your team on track.

Included
Manager-only settings
Included
Assign job relevant tasks
Included
Track and filter by assignee
Included
Protect sensitive info

Notes & tagging

Capture important notes, send internal messages, and collaborate with your team directly on the job card.

Included
Live internal messages
Included
Tag any team members
Included
Quickly find relevant notes
Included
View messages anywhere

Job task reminders & activity cards

Send reminders so your team never misses a task or loses a hot lead. Plus, real-time job activity keeps you updated at every step.

Included
Upcoming task reminders
Included
Overdue task reminders
Included
Detailed activity log
Included
Digital task checklist

Lead performance

Track your top performing lead sources to know what’s working well and where to focus your effort.

Included
View total sales reps value
Included
Track conversion rates
Included
Find best marketing channels

Sales performance

Understand why you’re losing out on jobs and how much it’s costing you. Get the insights to improve your strategy and boost revenue.

Included
Discover $ on jobs won
Included
Jobs won vs lost values
Included
Lost jobs value and reasons
Included
Total jobs lost and reasons

Business insights

View all your most important business metrics at a glance so you can understand if you’re on pace to meet targets, top performing months, and more.

Included
View total earnings
Included
Track monthly revenue
Included
Discover earnings of your average job

Email

Get better visibility on homeowner communications across your team and ensure your customers are getting a consistent experience.

Included
Create custom templates
Included
Choose existing templates
Included
Send proposals and invoices
Included
Send one-off emails

Text

Ensure homeowners are getting professional and consistent updates every step of the way, no matter who they’re speaking with.

Included
Company phone number
Included
Text templates
Included
Attach digital proposals
Included
Invoicing follow-ups

Automated comms

Trust that homeowners are receiving proper and professional follow-up by automating your company’s outreach.

Included
Consistent messaging
Included
Automation templates
Included
Automatically personalized
Included
Perfectly timed messages

Features you can get excited about.

Sales

Instant Estimator  →

Instant homeowner estimates with your pricing that empowers you to quote and qualify fast.

Measurements  →

$12 roof measurement reports beloved for their ease and accuracy, delivered in as little as 3 hours.

Proposals  →

Stunning, fully customizable digital proposals you can create and send off for e-signatures in minutes.

Production & ordering

BETA

Material Ordering

Convert signed proposals into material orders with a click, and send to your supplier directly from Roofr.
Coming soon 👀

Work Orders

Coming soon 👀

Calendar & Scheduling

Coming soon 👀

Job Costing

Payments

Invoicing  →

Create invoices from proposals in seconds with pricing you can trust to always be accurate.

Payments  →

Request and collect payments from your customers online, and process them securely right in your Roofr dashboard.

Financing

Offer your customers direct financing options through our GoodLeap partners, without worrying about getting paid.
Coming soon 👀

Quickbooks integration

Job tracking & job management

Job Board

View every job in your pipeline at once, and track their progress with ease.

Job Stages

Fully customize your view to streamline operations. Discover bottlenecks and track opportunities.

Job Cards

Organize, order, manage, and track every part of your job in one place — so nothing ever slips through the cracks.

CRM Home

An aggregated view of upcoming tasks and job data, so you can quickly prioritize work and stay on track.

Automations

Stage Automations

Automate your job stages so they move through your job board when actions are taken by your customers or team.

Task Automations

Create tasks that will automatically be added to your job card when jobs reach a certain stage.

Communication Automations

Send email and SMS texts to your customers when you need to update them. They’ll appreciate your transparency.

Communication

BETA

Email

Send emails to your customers directly from your Roofr job cards. They’ll get the info they need instantly, and you’ll have one less thing to do.
BETA

Texting

Do your customers respond faster to texts? Send SMS texts directly to your customers to let them know what’s happening with their roof.

Automation

Enjoy endless opportunities to automate your process in Roofr, like automatically sending an email follow-up when a proposal hasn’t been signed.

Collaboration

Job Assignment & User Permissions

Stay in control of the things with user permissions, and ensure your sales teams gets equal opportunities with job assignments.

Notes & Tagging

Enjoy live team interactions with job card notes, messages, and tagging. Your team will have the visibility they need to get the job done right.

Task Reminders & Notifications

Get reminders about tasks that your team has to complete. Never forget about work that’s left unfinished.

Performance metrics

Team Performance

Discover which of your sales reps bring in the best leads so you can track who, where, and what is bringing in the most revenue.

Workflow Performance

Get a birds eye view of your business operations, including lead performance, win rate, revenue insights, and more.

Business Insights

Get real-time data on what’s in your pipeline to stay on top of where jobs are stuck, so you can make instant impact.
OUR GUARANTEE

Why we’re better than the other guys.

Free, unlimited software training for your team

On a paid plan? Unlike the other guys, we don’t charge training fees. That’s right. You and your team can enjoy free, unlimited training so you can master the Roofr platform, and make it work for you.

Access your data forever, even if you leave

Your data is yours, and so you should be able to access it. Whether you’re using Roofr or choose to move on, you’ll have free access to download your data forever.

One platform to replace them all, that anyone can use

Tired of having a ton of features you never use, and still having to jump between different software? We designed Roofr to be simple and include everything you need (and nothing you don’t).

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Integrations your team will love.

CompanyCam

Connect to your CompanyCam account to pull job images right into your Roofr Proposals. Your completed measurement reports and signed proposals will also be sent right to your corresponding CompanyCam job.

Zapier

Connect Roofr to your other software using Zapier. Send job details, customer info, proposals, measurements, invoices, and more to QuickBooks or anywhere you need them.

Pay-as-you-go
Pro
Premium
Elite
CompanyCam
LIMITED
LIMITED
Included
Included
Zapier
Included
Included
Included
Included
QuickBooks (coming soon)
Not included
Not included
Not included
Included
ABC Supply Co (coming soon)
Not included
Not included
Included
Included

Our implementation team is unmatched (and won’t cost you $2k in training fees).

Get free, unlimited training sessions for your whole team.

Connect with a human in less than 1 minute, and get unlimited training sessions so you have the confidence you need to run your operations smoothly on Roofr.

Fast answers, and custom solutions to all your questions.

Our team is trained in-depth on the Roofr platform, and are ready with unique ideas and solutions to all your questions and pain points.

Pre-built templates, catalogs, and much more.

Our team will build your catalog and proposal templates so you can start creating proposals and ordering materials at the drop of a hat.

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Why our customers love Roofr

Last year, Roofr pretty much doubled our production from the year before and we didn't really do anything different except use Roofr’s Proposal tool. The feedback we were getting was amazing. We were noticing deals closing overnight.

Joseph Andrews

Mastercraft Roofing

We truly enjoy using [the Roofr] platform. It is so easy to use, economical, fast and very reliable. Keep up the good work there. We are hooked! It saves us so much time, and as you know time is money.

Greenhead Construction LLC

Greenhead Construction LLC

With payments, we can be at the point where the plywood is getting put on the roof when we're getting a sign change order, and we're getting paid for it. That's amazing.

Amanda Veinott

Maven Roofing & Exteriors

If you're not using Roofr, you are missing out! Their new CRM is by far the best investment I've made and now 3 proposals in a row I've won with the best looking presentation! Their new invoicing tool has already made my life so much more enjoyable.

Jason Shumway

Bradford Xteriors

[Automating small tasks] definitely helps us keep things organized, streamlines our process, and allows everybody to see where jobs are at so that we can work more efficiently and execute our own personal tasks.

Matthew Watson

Watchman Roofing

The way that the Roofr CRM collects sales data is amazing. I don’t need thousands of unnecessary bells and whistles in my software. Roofr gives you everything you actually need, and it's simple to use.

Juan Rodriguez

Salus Exteriors

I had to measure 42 roofs in 18 hours, I knew I couldn't do it by hand and meet the deadline. Roofr was able to help me measure them all using Roofr Reports, with time to spare. They helped me each step of the way. I've never experienced that level of service before. If I could rate them higher than 5 stars, I would.

Justin Phillips

Landmark Roofing

Roofr's customer service and accuracy… we use their tools daily. It's saved us 10's of thousand of dollars. We are huge fans of the product.

Ben Morrow

ROOF TIGER

I saw what a I saw from other companies and how they were operating - and just thought I would streamline it from the start. With me moving to Roofr solely - I can focus on 1 app, instead of trying to manage 3 apps.

Chase Caldwell

Homemasters

I have been using Roofr Services for the past two years, and my team and I are very satisfied, impeccable turnaround timing, user friendly website, great support team to back it all up and the best of all the price is a fraction of what I was paying before with much more accurate and detailed info.

Bees Construction

Bees Construction

We truly enjoy using [the Roofr] platform. It is so easy to use, economical, fast and very reliable. Keep up the good work there. We are hooked! It saves us so much time, and as you know time is money.

Greenhead Construction LLC

Greenhead Construction LLC

With payments, we can be at the point where the plywood is getting put on the roof when we're getting a sign change order, and we're getting paid for it. That's amazing.

Amanda Veinott

Maven Roofing & Exteriors

Last year, Roofr pretty much doubled our production from the year before and we didn't really do anything different except use Roofr’s Proposal tool. The feedback we were getting was amazing. We were noticing deals closing overnight.

Joseph Andrews

Mastercraft Roofing

If you're not using Roofr, you are missing out! Their new CRM is by far the best investment I've made and now 3 proposals in a row I've won with the best looking presentation! Their new invoicing tool has already made my life so much more enjoyable.

Jason Shumway

Bradford Xteriors

[Automating small tasks] definitely helps us keep things organized, streamlines our process, and allows everybody to see where jobs are at so that we can work more efficiently and execute our own personal tasks.

Matthew Watson

Watchman Roofing

The way that the Roofr CRM collects sales data is amazing. I don’t need thousands of unnecessary bells and whistles in my software. Roofr gives you everything you actually need, and it's simple to use.

Juan Rodriguez

Salus Exteriors

I had to measure 42 roofs in 18 hours, I knew I couldn't do it by hand and meet the deadline. Roofr was able to help me measure them all using Roofr Reports, with time to spare. They helped me each step of the way. I've never experienced that level of service before. If I could rate them higher than 5 stars, I would.

Justin Phillips

Landmark Roofing

Roofr's customer service and accuracy… we use their tools daily. It's saved us 10's of thousand of dollars. We are huge fans of the product.

Ben Morrow

ROOF TIGER

I saw what a I saw from other companies and how they were operating - and just thought I would streamline it from the start. With me moving to Roofr solely - I can focus on 1 app, instead of trying to manage 3 apps.

Chase Caldwell

Homemasters

I have been using Roofr Services for the past two years, and my team and I are very satisfied, impeccable turnaround timing, user friendly website, great support team to back it all up and the best of all the price is a fraction of what I was paying before with much more accurate and detailed info.

Bees Construction

Bees Construction

A roofing software built for you.

Finally, one simple and easy-to-use platform that lets you run your roofing business seamlessly.

Get started
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Roofr: The all in one software for roofers
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