Everything you need to master your business.
Learn how to get the most out of Roofr and get tips to grow your business from our blogs, masterclasses, podcast, and more.
Explore ways to grow your business
Blog
Find the latest news and insights around the roofing industry, alongside updates from Roofr HQ!
Masterclasses
Watch and learn how to grow your business with our Roofr Masterclasses.
Podcast
Tune into the Roofr Report to learn about all things roofing, marketing & tech.
Case Studies
Check out how other roofers found success using Roofr.
Events
Get hands-on and join us in our yearly Roadshow or catch us at other events throughout the year!
Roofr of the Month
Top performing Roofrs making a difference.
Blog Articles
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7 Roofing Sales Metrics Every Contractor Should Track in 2026
These roofing-focused sales metrics are the ones that actually predict roofing revenue — speed to lead, close rate, average job size, and more. PLUS, learn about software that can help you track them.
Roofing Takeoff Software: How It Works and What to Look For
Accurate takeoffs are the key to a well quoted job. Feel confident in your numbers with the right software.
Roof Coating 101: Coating Types, Costs, and When to Use It
Not every aging roof needs to be torn off. The right roof coating can add 10-20 years of life at a fraction of replacement cost.
Podcast episodes
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Referral Partners and the New Rules of Marketing (with Michael Stearns)
Michael Stearns of Ascend Digital talks referral partners, AI marketing tips, and why chasing lead volume is the wrong approach for roofers.
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60 Billboards, Zero Middlemen: How Ken Conrad Built a $20M Roofing Company
Our August Roofr of the Month, Ken Conrad, shares how vertical integrations helped cut out the middleman and put that money back into his crew.
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Roof Coatings First: How Salus Exteriors Broke Into Commercial
Houston roofer Jun Rodriguez shares how he broke into commercial roofing way ahead of his five year plan, all by starting with roof coating projects. Hear how manufacturer relationships, referrals, and low-risk coating and repair jobs set Salus Exteriors up for long-term success.
Masterclasses
Finding (and Keeping) High-Performing Sales Teams, with PE Assist
Learn from the team at PE Assist why roofing companies struggle to hire and retain good people… and how smart, structured, repeatable systems solve it.
How to Get Commercial Roofing Jobs (with Bryan Mitchell)
Commercial roofing expert with 40+ years of experience, Bryan Mitchell, returns to share how to find, win, and succeed at commercial roofing work.
Unlock the Matrix with Performance Dashboards
Your whole roofing business lives in Roofr. Now, your reporting does too — and if you’re not sure how to best leverage it, let us show you how.
Upcoming events
Western Roofing Expo
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RoofCON 2026
ROOFR OF THE MONTH
Roofr of the Month highlights top performing roofing business owners. These are the go-getters, the risk-takers, and the ones who persevere to create a positive change for their community and the industry.
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