Stunning proposals that win jobs 10x faster.

Our top-rated Roofr Proposals are known for their customizations, ease of use, and close rate. Win more jobs in less time with minimal effort. It’s a win-win.
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A digital roofing proposal document with company branding, estimate details, pricing options, and a signed approval section.

Growing your business has never been easier.

Roofr Proposals: Win a job in minutes
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A promotional graphic for Roofr Proposals, showcasing various proposal templates with different roofing materials and layouts.
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Create and send a proposal in minutes.

Step 1

Create in seconds

Pre-fill your proposals’ material & labor quantities from a measurement report.

Step 2

Customize in a click

Review, customize, and select profit margin, waste percentage, and more in a click.

Step 3

Sign & close deal

Send a signature-ready, PDF proposal to your customer in a click to review and e-sign.

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A screenshot of the Roofr proposal editor, displaying an estimate breakdown, customer details, and editable sections.

Never calculate materials or labor, ever again.

Create a fully customized proposal in minutes with your pricing, and automatically pull measurement data from a Roofr Report so you don’t need to calculate your materials and labor ever again.

Plus! Choose your ideal waste percentage and profit margin or markup.

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ABC Supply Integration

Real-time integrated pricing

Instantly pull live material prices from your ABC Supply account into your proposals, with no manual work required. You’ll save time on admin and sleep soundly knowing your quotes are always accurate.

Accurate material pricing in Roofr Catalog and Proposals

Material pricing is updated daily and automatically pulled from ABC Supply.  

The most convenient way to quote

No wasted time switching platforms, copy and pasting pricing, or misquoting customers.

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Roofr x ABC Supply integrated pricing example screenshot.

Features you'll love to use.

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Create from measurement

Create a proposal from a Roofr Report for automatic material and labor calculations.
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Annotated images

Upload images or pull them from CompanyCam and add annotations to highlight what you’ll fix on the job.
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Multi-option proposals

Create Good/Better/Best or add-ons for multiple product lines for your customer to select from.
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Custom cover page

Choose from our images, or upload your own image for a custom cover page.
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Unlimited templates

Create custom templates that you can re-use on proposals for speedy turnarounds.
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Include your logo

Upload a copy of your logo to show off your brand and make each proposal your own.
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Custom proposals fit for every business.

With Roofr Proposals you can customize everything. Materials, labor, cover pages, text or PDF pages, images, profit margin, markup, logos, branding, you name it.

You’ll have the autonomy to build it your way, while having the tools at your fingertips to build it fast and capture your customers signatures online.

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A customer proposal document with selectable section types, including photos, PDFs, and text, featuring a damaged roof image for annotation.
A mobile view of a customer proposal with an email preview, multiple signed approvals, and a send-to-customer interface.

Proposals your customers can’t wait to e-sign.

Your customers expect fast and modern solutions, so why not give them what they want? With Roofr Proposals you can effortlessly capture e-signatures and close deals with the click of a button.

Plus! You can even add multiple locations on the proposal for your customer to review and sign.

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Stunning proposals that stand out from the competition.

You care about putting your best foot forward with your work, so why fall short with a sloppy proposal? Roofr Proposals make it easy to look good, and will instantly provide a beautiful and professional touch that your customers will love.
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Want to move faster? Create stunning, re-usable proposal templates so you can send off to your customers at lightning speed.

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A summary page of a customer proposal, featuring estimate details, pricing options, discounts, customer notes, and a signed approval.
A roofing proposal summary with three pricing options: Good, Better, and Best. The 'Good' option is selected, showing a subtotal of $1,870 with a Veterans Discount applied, reducing the price to $1,570. A pop-up window displays the option to add a discount, with the name 'Veterans discount' and a 10% discount selected. The company's logo and address appear at the bottom of the page.

Close your deals faster with customer discounts.

Elevate your proposals by adding personalized discounts for your customers. Your team can offer custom discounts by a percentage or specific amount, so they can close deals faster, while staying confident that the job is always profitable.

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Tools proven to win more jobs

Job Management
Instant Estimator
Measurement Reports
Proposals
Material Ordering
Invoicing
Payments
Calendar

Job tracking

Stay organized and up to date on all the jobs in your pipeline. Job boards make it easy to know what’s on track and what needs attention.

Automated workflow

Automate your processes to save time, reduce errors, and keep your team on track. Work more efficiently with the peace of mind nothing will be missed.

Team collaboration

Stay on the same page with the whole team working seamlessly one place. Assign tasks, write notes, and track job activity for instant updates.

Performance tracking

Get visibility into your lead quality, sales close rate, revenue, team performance, (and more) with real-time data from your job pipeline.

Lead capture

Turn generic contact forms into instant roof quotes that capture leads. Collect and manage your lead details directly in Roofr, to win the job faster.

Marketing optimization

Capture leads from anywhere, not just a form on your website. Turn all your marketing - ads, door hangers, business cards - into lead capture forms.

Lead qualification

Capture important project details and skip the back and forth with homeowners. Quickly qualify and prioritize leads to improve your close rate.

Customer experience

Stand out from your competitors by delivering value faster. Build trust with homeowners by offering estimate options up front and on their own time.

Digital aerial measurements

Order reports from anywhere by typing in the address and hitting send. Detailed reports are sent right to your inbox, so you can measure more roofs in less time.

Instant proposals

Convert your Roofr Reports into proposals with a click. Measurements and materials are automatically converted into a digital proposal with your branding and prices.

Comprehensive reports

Each report is a flat rate of $13 and includes all structures at the address, measurements, material calculations and recommended waste factor.

DIY reports

Use our easy online tool to draw roof measurements yourself and instantly convert them into professional measurement reports.

Dynamic digital proposals

Create and update proposals from anywhere, whether it’s your desk or in the field. Changes are made in real-time to save time on admin and get signatures faster.

On the spot e-signatures

Create unlimited e-signatures so everyone who needs to sign, can sign quickly from their own device. There’s no extra cost and no need to switch softwares.

Customizable templates

Customize your templates with your own branding and easy select pricing options like discounts, Good/Better/Best pricing, and upgrades.

Activity tracking

Track your proposal activity to know when they’ve been sent, received, and opened so you can follow up faster and spend less time chasing down updates.

Standardized material orders

Never start from scratch again. Quickly create material orders from auto-populated customer details and quick select supplier information.

Easy tracking

Manage your orders in the dashboard to know what’s been sent and what’s been filled, and stay up to date at a glance on your job record.

Instant email sending

Create and send material orders from your Roofr account to streamline your process and make sure nothing slips through the cracks.

Automated workflow

Quickly convert won proposals into material orders with a click by importing line items and prices. Now teams can work seamlessly together in one place.

Integrated proposals

Offer a seamless customer experience by converting signed proposals into invoices. Directly import line items and pricing for consistency and transparency.

Dashboard & status updates

The dashboard helps you prioritize urgent invoices and know when to follow up with customers who are behind on payments.

Track and record payments

Easily collect and record payments directly on the invoice to reduce errors, consolidate paperwork, and know what’s still outstanding.

One software for everyone

Anyone can create invoices in Roofr so there’s no need to rely on one person, switch back and forth from platforms, or pay for extra software seats.

Digital payment processing

Offer homeowners the option to make online payments through credit card or ACH/EFT transfers, from their own devices.

No hidden fees

There’s no cost to sign up for Roofr payments, no minimum spends and competitive processing fees help you protect your margins.

Secure payments in Roofr

Sign up and manage your payments directly in Roofr for peace of mind when it comes to your money. Trust the same team you trust with everything else.

Integrated invoices

Roofr Payments let’s you send payment requests with your invoices so homeowners can settle up on the spot, from their own devices.

Schedule and manage work

Events are connected to job records, for full visibility into tasks, deadlines, and milestones.

Better collaboration

Keep your entire team informed —from sales to production—on what’s happening and when.

Time-saving automations

Automatically update homeowners when events are scheduled, changed, or coming up.

Track availability

Manage one calendar for all of your team’s work with smart filters, event types and custom views.

A digital calendar interface displaying scheduled events for a week. The calendar shows different colored blocks representing tasks like "Sales team meeting. Each event block is labeled with time slots and titles, illustrating a busy schedule.
A detailed event creation interface showcasing fields for event details like title, date, time, and location. The interface also displays a list of invitees with checkboxes for selection. On the right, a summary of the event includes relevant details like the address and participants.
An interactive interface for setting up event reminders. The panel shows options for defining conditions like event types ("Roof install," "Roof repair") and associated actions such as "Check with Bill" or "Order a measurement report." Reminder triggers include time-based settings like "1 week before event starts."
Another view of a digital calendar interface showing a week with time slots populated by events in different colors. Tasks are marked with their duration, showing a mix of personal and work-related events, such as "Visit Joe" and "Production." The clean design emphasizes schedule clarity.

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90+% customer satisfaction rating

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"With proposals, you can quickly build quotes with measurements and price breakdowns, and send them digitally to homeowners all in one single tool. I would absolutely recommend Roofr to other roofing businesses."
4.7/5
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