Stunning proposals that win jobs 10x faster.

Our top-rated Roofr Proposals are known for their customizations, ease of use, and close rate. Win more jobs in less time with minimal effort. It’s a win-win.

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A digital roofing proposal document with company branding, estimate details, pricing options, and a signed approval section.

Growing your business has never been easier

A promotional graphic for Roofr Proposals, showcasing various proposal templates with different roofing materials and layouts.
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Create and send a proposal in minutes

Step 1

Create in seconds

Pre-fill your proposals’ material & labor quantities from a measurement report.

Step 2

Customize in a click

Review, customize, and select profit margin, waste percentage, and more in a click.

Step 3

Sign & close deal

Send a signature-ready, PDF proposal to your customer in a click to review and e-sign.

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Roofr on mobile

Send proposals while you’re on site

Use Roofr on your phone to send proposals in the moment, when the homeowner is engaged and ready to act.

  • Make and send proposals from anywhere
  • Reduce delays and boost your win rate
  • Follow up when it’s fresh
Use Roofr on your phone
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Mobile screen showing a roofing company contact card with logo, contact details, and house roof image.
Man kneeling on floor, working with tools and applying material around circular area.

Never calculate materials or labor, ever again

Create a fully customized proposal in minutes with your pricing, and automatically pull measurement data from a Roofr Report so you don’t need to calculate your materials and labor ever again.

Plus! Choose your ideal waste percentage and profit margin or markup.

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A screenshot of the Roofr proposal editor, displaying an estimate breakdown, customer details, and editable sections.

Real-time integrated pricing

Instantly pull in live material prices from your ABC Supply, QXO, or SRS Distribution account. You'll save time on admin and sleep soundly knowing your quotes are always accurate.

Included

Accurate material pricing in Roofr Catalog and Proposals

Material pricing is updated daily and automatically pulled from ABC Supply, QXO, or SRS Distribution.

Included

The most convenient way to quote

No wasted time switching platforms, copy and pasting pricing, or misquoting customers.

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Features you'll love to use

Create from report

Create a proposal from a Roofr Report for automatic material and labor calculations.

Change Orders

When the scope changes mid-work, easily update the original proposal and send for sign-off.

‍Multi-option proposals

Create proposals that include multiple options for your customer to select from when they go to sign.

Custom cover page

Upload your logo, images, and branding, and wow homeowners with a stunning proposal cover.

Annotated images

Upload images or pull from CompanyCam and add notes to show what you’ll fix on the job.

Unlimited templates

Create custom templates that you can re-use on proposals for speedy turnarounds.

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Custom proposals fit for every business

With Roofr Proposals you can customize everything. Materials, labor, cover pages, text or PDF pages, images, profit margin, markup, logos, branding, you name it.


You’ll have the autonomy to build it your way, while having the tools at your fingertips to build it fast and capture your customers signatures online.

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User interface of a proposal editing software showing sections for a customer proposal named for John Smith with a roofing company logo, roof image, and options to crop or replace the cover photo.

Proposals your customers can’t wait to e-sign

Your customers expect fast and modern solutions, so why not give them what they want? With Roofr Proposals you can effortlessly capture e-signatures and close deals with the click of a button.


Plus! You can even add multiple locations on the proposal for your customer to review and sign.

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Stunning proposals that stand out from the competition

You care about putting your best foot forward with your work, so why fall short with a sloppy proposal? Roofr Proposals make it easy to look good, and will instantly provide a beautiful and professional touch that your customers will love.


Want to move faster? Create stunning, re-usable proposal templates so you can send off to your customers at lightning speed.

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Close your deals faster with customer discounts

Elevate your proposals by adding personalized discounts for your customers. Your team can offer custom discounts by a percentage or specific amount, so they can close deals faster, while staying confident that the job is always profitable.

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Get sign-off on every scope change

Changes happen. No need to make a new quote from scratch. Just adjust the original: easily add or remove work, update pricing, and send it for approval.

Homeowners see the original and new totals side-by-side. You keep the job history intact in one place. Everyone’s aligned and the work goes on.

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Tools proven to win more jobs

Job Management
Instant Estimator
Measurement Reports
Proposals
Material Ordering
Invoicing
Payments
Calendar
Signatures

Job tracking

Stay organized and up to date on all the jobs in your pipeline. Job boards make it easy to know what’s on track and what needs attention.

Automated workflow

Automate your processes to save time, reduce errors, and keep your team on track. Work more efficiently with the peace of mind nothing will be missed.

Team collaboration

Stay on the same page with the whole team working seamlessly one place. Assign tasks, write notes, and track job activity for instant updates.

Performance tracking

Get visibility into your lead quality, sales close rate, revenue, team performance, (and more) with real-time data from your job pipeline.

Dashboard interface showing a project management board with columns New Lead, Appt. Scheduled, Proposal Sent, and Pre-Production, each containing job cards with addresses, task statuses, and report statuses.
CRM software Automations tab showing toggled tasks for job stages lead qualified and appointment booked with options to edit and add automation.
Job details interface showing assignee Rebecca Law, stage Appt. Scheduled, job value $10,450, source Instant Estimator - Website, and a note from Olivia Lichstein about over-ordered red metal sheets with a suggestion for better pricing.
Dashboard showing lead performance with lead sources and stats, job values bar with won and lost amounts, and jobs metrics bar chart with totals and averages.

Lead capture

Turn generic contact forms into instant roof quotes that capture leads. Collect and manage your lead details directly in Roofr, to win the job faster.

Marketing optimization

Capture leads from anywhere, not just a form on your website. Turn all your marketing - ads, door hangers, business cards - into lead capture forms.

Lead qualification

Capture important project details and skip the back and forth with homeowners. Quickly qualify and prioritize leads to improve your close rate.

Customer experience

Stand out from your competitors by delivering value faster. Build trust with homeowners by offering estimate options up front and on their own time.

Online form titled 'Your instant estimate is one click away' requesting name, email, phone, project details, and consent for communication, next to a New Lead list showing addresses and report statuses like 'Report in Progress' and 'Report Cancelled'.
Website and promotional materials for Best Roofing Company showing a house and text offering trusted roofing services and free estimates with QR codes.
Two mobile screens from Best Roofing Company: one asks for address with a satellite roof image, the other asks for roof type with images of asphalt, metal, tile, and cedar roofs.
Roofing estimate review page with two options: Classic Shingles priced $19,893-$21,839 with a house image, and Clay Tiles at $245 per month with a red tile roof image; includes project manager Rick Capo's profile with contact details and a photo.

Digital aerial measurements

Order reports from anywhere by typing in the address and hitting send. Detailed reports are sent right to your inbox, so you can measure more roofs in less time.

Instant proposals

Convert your Roofr Reports into proposals with a click. Measurements and materials are automatically converted into a digital proposal with your branding and prices.

Comprehensive reports

Each report is a flat rate of $13 and includes all structures at the address, measurements, material calculations and recommended waste factor.

DIY reports

Use our easy online tool to draw roof measurements yourself and instantly convert them into professional measurement reports.

Aerial view of a suburban neighborhood with a red location pin marking a house roof and an overlay displaying roof measurements and specifications.
Screenshot of a Roofr measurement report selection interface with three addresses listed, showing a loading indicator calculating quantities, and a proposal summary with itemized roof repair and materials costs totaling $2,057.00.
Three overlapping roofing report pages showing a satellite roof image, structure summary with roof schematic, and a material estimate table.
Aerial view of a building roof with various edges marked and color-coded by type such as eaves, valleys, hips, ridges, and rakes, along with measurements in feet displayed on the roof sections.

Dynamic digital proposals

Create and update proposals from anywhere, whether it’s your desk or in the field. Changes are made in real-time to save time on admin and get signatures faster.

On the spot e-signatures

Create unlimited e-signatures so everyone who needs to sign, can sign quickly from their own device. There’s no extra cost and no need to switch softwares.

Customizable templates

Customize your templates with your own branding and easy select pricing options like discounts, Good/Better/Best pricing, and upgrades.

Activity tracking

Track your proposal activity to know when they’ve been sent, received, and opened so you can follow up faster and spend less time chasing down updates.

Roofing proposal editing screen showing customer and cosigner details, cover photo options with roof images, and a draft customer proposal page with roofing company logo and contact information.
Digital signature interface showing a subtotal of $5,000, tax at 15% as $750, and total $5,750, with a signature box signed Robert Gates and a Confirm and send button.
Two overlayed estimate tabs showing discounts and upgrades for roofing services including labor, materials, warranty, and attic fan with prices and totals.
Three property cards showing addresses and proposal statuses: 'Proposal Sent' at 13790 Marine Drive with $21,000, 'Proposal Signed' at 302 Fairmont Ave with $18,400, and 'Proposal Draft' at 115 Bellefair Ave, all in Toronto, Ontario.

Standardized material orders

Never start from scratch again. Quickly create material orders from auto-populated customer details and quick select supplier information.

Easy tracking

Manage your orders in the dashboard to know what’s been sent and what’s been filled, and stay up to date at a glance on your job record.

Instant email sending

Create and send material orders from your Roofr account to streamline your process and make sure nothing slips through the cracks.

Automated workflow

Quickly convert won proposals into material orders with a click by importing line items and prices. Now teams can work seamlessly together in one place.

Screenshot of a material order form for Ray's Roofing Pros showing supplier, branch location, materials (GAF Shingles, 24 qty at $25 each), total cost $1,200, and delivery details.
Two task cards showing project statuses with addresses in Houston, Texas; one card shows 'Materials Draft' status and the other shows 'Materials Sent' status circled in blue.
Digital interface showing a material order form for A&M Roofing with delivery details, contact info, itemized materials, and a confirmation popup stating 'Sent! Your material order has been successfully sent.'
User interface showing an 'Import line items' summary with itemized material order details and a 'Select a proposal' popup listing two proposals from Houston, Texas, with options to view or continue.

Integrated proposals

Offer a seamless customer experience by converting signed proposals into invoices. Directly import line items and pricing for consistency and transparency.

Dashboard & status updates

The dashboard helps you prioritize urgent invoices and know when to follow up with customers who are behind on payments.

Track and record payments

Easily collect and record payments directly on the invoice to reduce errors, consolidate paperwork, and know what’s still outstanding.

One software for everyone

Anyone can create invoices in Roofr so there’s no need to rely on one person, switch back and forth from platforms, or pay for extra software seats.

Invoice import interface showing line items with GAF shingles, wall flashing, and steel valley fishing priced at $25 each, quantities, margins, and total amounts, alongside a proposal selection popup listing two Houston, Texas addresses with $10,350 bids marked as won.
Two invoicing status cards showing addresses, client names, task progress, and payment statuses with one card indicating an invoice past due warning in red and the other showing an invoice paid status in green.
Invoice from Ray's Roofing Pros showing $15,000 due by May 23rd, 2023, job and billing address at 674 Chancery Lane, invoice items including GAF Marathon 3-Tab Shingle and wall flashing, with options to record payment and preview invoice.
Invoice list showing one draft invoice #1293820329 with $18,000 balance due and total, dated 08/09/2023, and a blue 'Create Invoice' button circled with an arrow pointing to it.

Digital payment processing

Offer homeowners the option to make online payments through credit card or ACH/EFT transfers, from their own devices.

No hidden fees

There’s no cost to sign up for Roofr payments, no minimum spends and competitive processing fees help you protect your margins.

Secure payments in Roofr

Sign up and manage your payments directly in Roofr for peace of mind when it comes to your money. Trust the same team you trust with everything else.

Integrated invoices

Roofr Payments let’s you send payment requests with your invoices so homeowners can settle up on the spot, from their own devices.

Payment form with Credit Card tab selected showing fields for cardholder name, credit card number, expiry date, CVV, and zip code, with $15,000 payment amount and Cancel and Pay Now buttons.
Credit Card Fees: 2.8% plus 30 cent transaction fee for Mastercard, Visa, and Discover cards; Bank Debit and ACH Transfer Fees: 0.5% with a $40 transaction cap.
Payments dashboard showing a list of customer payments with dates, names, invoice numbers, amounts, credit card payment method, payment status, and funding status.
Online payment settings for an invoice with credit card and ACH accepted, requesting 20% of $17,850 due by May 1, 2024, with Send Invoice and Cancel buttons.

Schedule and manage work

Events are connected to job records, for full visibility into tasks, deadlines, and milestones.

Better collaboration

Keep your entire team informed —from sales to production—on what’s happening and when.

Time-saving automations

Automatically update homeowners when events are scheduled, changed, or coming up.

Track availability

Manage one calendar for all of your team’s work with smart filters, event types and custom views.

A digital calendar interface displaying scheduled events for a week. The calendar shows different colored blocks representing tasks like "Sales team meeting. Each event block is labeled with time slots and titles, illustrating a busy schedule.
A detailed event creation interface showcasing fields for event details like title, date, time, and location. The interface also displays a list of invitees with checkboxes for selection. On the right, a summary of the event includes relevant details like the address and participants.
An interactive interface for setting up event reminders. The panel shows options for defining conditions like event types ("Roof install," "Roof repair") and associated actions such as "Check with Bill" or "Order a measurement report." Reminder triggers include time-based settings like "1 week before event starts."
Another view of a digital calendar interface showing a week with time slots populated by events in different colors. Tasks are marked with their duration, showing a mix of personal and work-related events, such as "Visit Joe" and "Production." The clean design emphasizes schedule clarity.

Send PDFs for signature

Upload, add signature fields, and send — all inside Roofr. Keep important paperwork linked to each job.

Streamlined workflow

Send contracts, inspection reports, or certificates during sales, production, and payment — all within your job workflow.

Real-time tracking

Track when documents are sent, opened, and signed right inside Roofr. Eliminate manual follow-ups and stay one step ahead with live updates synced directly to the job card.

Save time & money

Forget juggling other subscriptions. Signatures is included with Elite subscriptions, giving you powerful document management without the extra fees or manual uploads.

A PDF document editor interface showing a contingency agreement from Timmerman Industries. On the right, a panel labeled “Insert fillable fields” offers options for Signature, Initials, Text, and Checkbox fields. The document content is displayed on the left, with the company logo and contact information at the top.
A two-panel interface for setting up and linking documents. The left panel shows a list of uploaded documents such as Contingency Agreement and Inspection Report. The right panel displays a list of job addresses and contact names to link the selected document to a job.
A status table displaying a list of documents with columns for status (Draft, Sent, Viewed, Completed), job address, customer name, document name, and date created. Each row uses colored icons to indicate the document’s current status.
A modal window titled “Add customer signature” with options to draw or type a signature. A drawn signature by “Joann Johnson” is shown. Below, a consent message explains that the signature will be used for legally binding documents, with “Cancel” and “Consent and sign” buttons at the bottom.

Join thousands of roofers who successfully streamline their sales process with Roofr

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a close up view of a metal roof