June 1, 2023

Tips for Selling Roofing Door-to-Door

New to roofing or looking for new ways to get sales? Here's your guide to door to door sales and how to close the job.

Time to read:
3 Minutes
Written by
Kate Robertson


As a roofing business owner or salesperson, you likely already know that door-to-door sales can be an effective way to generate leads and acquire new customers. However, it can be challenging to know where to start and how to do it effectively. In this guide, we'll provide you with some tips and best practices for door-to-door sales that will help you maximize your success and grow your business.

Building rapport

The first step in any successful door-to-door sales interaction is building rapport with the potential customer. This means taking the time to introduce yourself, making eye contact, and showing a genuine interest in their needs and concerns. Remember, people are more likely to buy from someone they trust, so it's crucial to establish a positive first impression.

Also offering a benefit for them to continue speaking with you is important. You can use tools like Roofr’s Instant Estimator to offer a free roof estimate for the homeowner in less than 30 seconds. Try knocking on doors for homes with roofs that are old or in need of a replacement. Introducing yourself, explaining you noticed it may be time to update their roof (mention specifics that you saw) and offering a free estimate will likely piqued their interest and get your foot in the door.

Handling rejection

It's important to remember that not every door-to-door sales interaction will result in a sale. Many homeowners will cut you off before you even begin your pitch, that’s okay! Rejection is a normal part of the process, so don't take it personally. It will help build thick skin and make you even better at running your business. Instead, use it as an opportunity to learn and improve your approach. When facing rejection, be polite and professional, and ask for feedback on why they aren't interested. This information can be invaluable in refining your sales pitch and approach for future interactions. Take their feedback, and implement into your pitch at the next home.

Highlighting benefits

Once you've established a rapport with the potential customer, it's time to showcase the benefits of your roofing services. Be prepared to answer common questions about your business and the services you offer. Highlight your unique selling proposition and what sets your business apart from competitors. It's also essential to emphasize the benefits of working with you, such as your experience, certification, and guarantee of quality workmanship.

Closing the sale

Closing the sale is often the most challenging part of the door-to-door sales process. However, there are a few best practices you can follow to increase your chances of success. First, be confident in your pitch and don't be afraid to ask for the sale. Be prepared to address any objections the potential customer may have and offer solutions that will meet their needs. Finally, make it easy for them to say yes by providing clear pricing and payment options. Don’t forget to ensure you have business cards handy, and most importantly to gather their contact information and be sure to follow up on a formal quote ASAP (within 48 hours). Using our professional proposal tool at Roofr will allow you to create a digital proposal in minutes that you can send to your customer via email from our platform to gather their e-signtuare instantly.


Door-to-door sales can be an effective way for roofing businesses to generate leads and acquire new customers. By following these tips and best practices, you can maximize your success and grow your business. Remember to focus on building rapport, highlighting the benefits of your services, and closing the sale with confidence. Good luck!

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