If you run a roofing business in 2025, there’s one truth you can’t ignore: The game has changed.
Sure, the basics are the same. Quality work still matters. Reputation still counts. But what’s shifting fast — and separating the leaders from the laggards — is technology.
Across the U.S., roofing companies are waking up to a new reality: tech-savvy businesses are moving faster, working smarter, and pulling ahead. And the gap is only growing.
We dove deep into the latest data from Roofr’s 2025 Roofing by the Numbers report, which surveyed real roofing business owners across the country. If you're a newer roofing business, this guide is your head start.
Here's what the best are doing differently—and how you can catch up fast.
All stats and numbers are taken from the Roofing by the Numbers report. You can get the full report here.
Most roofers think they’re doing okay. The top ones are doing better.
The majority of roofing companies say their tech adoption is "moderate." That means they might use a CRM, dabble in email follow-ups, or post on social media once in a while.
But here’s the catch: only 24% say they’ve fully adopted digital tools.
And guess what? That 24% is where the serious gains are happening. High-tech roofing companies:
- Close jobs 16.4% faster
- Complete projects in under a week 38% of the time
- Report a significant boost in profitability more often than anyone else
In fact, 82% of respondents believe that technology has a moderate to significant impact on profitability.
If you’re not investing in technology yet, you’re not just falling behind. You’re missing out.
The first quote usually wins. High-tech roofers get there first.
Speed matters in sales — especially when you’re quoting roofing jobs. According to the data, over 40% of homeowners go with the first contractor who replies to their inquiry.
That’s why the average low-tech business takes 10 days to close a deal, while high-tech businesses do it in just 8.3 days.
Roofers using a CRM close 2.9 days faster than those who don’t. That’s the difference between winning the job and losing it to a faster competitor.
Simple tools, massive results
One of the biggest myths in roofing is that you need complex software to make a difference.
Wrong.
In fact, businesses with even a simple one-page website closed more jobs (500+ per year!) than those with multi-page sites or no website at all. All you need is:
- Clear contact info
- A form to collect leads
- A few solid reviews
That’s it. Clean. Conversion-friendly. And proven to work.
Roofers who ask for reviews get 5x the jobs
One stat that stopped us in our tracks: Roofers who consistently ask for reviews average 500+ jobs per year. Those who don’t? Closer to 100.
Reviews aren’t just digital high-fives. They’re trust builders. And for newer businesses trying to stand out, that trust is gold.
What’s more, email follow-ups after a job boost repeat business by 25.5%. That’s a whole extra layer of revenue—without finding a single new lead.
CRMs aren’t just digital Rolodexes. They run your business.
If you’re picturing a CRM as just a fancy contact list, it’s time to reframe it.
The most used (and most loved) CRM features are:
- Job tracking and project management
- Proposal and estimate generation
- Invoicing and billing
These tools help roofers send quotes faster, stay on top of projects, and get paid quicker. It’s not about tech for tech’s sake—it’s about tools that move the needle.
And it’s not just about tracking—top-earning roofing companies are also the ones most likely to use payment and invoicing software to streamline cash flow and close the loop faster.
(And if you were wondering, YES! Roofr does all of these... and more!)
Time is money. Tech gives you back both.
Roofers who use tech save an average of 5–10 hours per week. That’s an entire extra workday. Roofr users, in particular, report saving over 10 hours per week on average—getting back a full workday plus some.
Imagine what your team could do with a full day back every week:
- More estimates sent
- More customer follow-ups
- More roofs on more homes
And more growth for your business.
Lead capture tools = a major profit driver
One of the standout stats from the report? Roofing companies that use lead capture tools see some of the strongest gains in profitability.
Businesses that adopted lead capture solutions like Roofr's Instant Estimator tool reported a 52.2% significant impact on profitability—the highest among all digital tools measured.
If you want to turn web visitors into booked jobs while you sleep, having a simple instant estimator on your website is one of the smartest moves you can make.
The biggest barrier? Getting started.
So if the benefits are clear, what’s stopping roofers?
The most common reasons:
- High onboarding costs
- Compatibility worries
- Fear of the learning curve
But the truth is, tools like Roofr are built specifically for roofing businesses. That means:
- No tech jargon
- No endless setup time
- Free onboarding and training
You don’t need to become a tech expert. You just need to choose software built for you.
The bottom line: It’s time to go digital
If you’re just starting out in roofing, you’re in a unique position. You don’t have to unlearn bad habits or wait for a legacy system to change. You can build your business the smart way—right from the start.
Digital tools aren’t just nice-to-haves anymore. They’re a competitive advantage.
Whether it’s quoting jobs faster, following up better, managing projects, or capturing leads automatically, the companies that lean into tech are pulling ahead.
Don’t get left behind.