Give homeowners their first quote in seconds.
With Roofr’s Instant Estimator, homeowners can get roof estimates based on your real pricing by answering a few questions.
Capture and quality leads before your competition can even pick up the phone.

Win more with Instant Estimator
Create & customize
Choose what buildings, or materials you have to offer. Set timelines, financing details and price.
Your IE reflects your real business.
Promote & share
Links can be shared on social media, addd to direct mail, posted on trucks or business cards.
Put it everywhere.
Capture & qualify
Homeowners will get detailed pricing, and you’ll get a new Job Card with all the info they filled out.
The easiest way to quality leads.
Connect & close
Prioritize your leads, automate followups, and sync your calendar to instantly schedule a follow up.
Track all your leads in the Job Board.
Your first step to a closed-won lead
Lead capture made easy

Don’t wait to get back to your desk
Instant Estimator works from your phone, so you can qualify leads and move faster while you’re out running jobs.
- Send the link on-site or right after the call
- Update crews with one Qualify leads (and win work) faster of truth
- Strike while the iron’s hot


Prioritize those ready to close
Homeowners get an accurate estimate based on your pricing and services. And you?
You get all the information you need to prioritize leads before you even pick up the phone. Timeline? Check. Contact info? Check. Material and roof size? Check.

Out-offer your competition
Give them good-better-best pricing, and send an automated follow-up email, AND order a Roofr Report all before the other guy even checks their email.
That’s speed-to-lead that just can’t be beat.


Build trust with team profiles
Help homeowners connect with your team with profile cards and calendar links. Show homeowners who they’ll talk to, and let them book a meeting as soon as they get their quote.
Another easy way to see which leads are ready to close.
Quote. Track. Upgrade.
Use our tracking tools to track which Instant Estimator links drive the most leads. That way, you can make smart choices about where to spend your marketing dollars.
Unlimited links mean that you can really get creative, and test all the possibilities for promotion.
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Join thousands of roofers who successfully streamline their sales process with Roofr



