Give homeowners their first quote in seconds.

With Roofr’s Instant Estimator, homeowners can get roof estimates based on your real pricing by answering a few questions.

Capture and quality leads before your competition can even pick up the phone.

Win more with Instant Estimator

Step 1

Create & customize

Choose what buildings, or materials you have to offer. Set timelines, financing details and price.

Your IE reflects your real business.

Step 2

Promote & share

Links can be shared on social media, addd to direct mail, posted on trucks or business cards.

Put it everywhere.

Step 3

Capture & qualify

Homeowners will get detailed pricing, and you’ll get a new Job Card with all the info they filled out.

The easiest way to quality leads.

Step 4

Connect & close

Prioritize your leads, automate followups, and sync your calendar to instantly schedule a follow up.

Track all your leads in the Job Board.

Your first step to a closed-won lead

Roofr Instant Estimator.
Roofr: The all in one software for roofers
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Upgrade your marketing efforts

Lead capture made easy

Use your Instant Estimator in all your marketing materials to capture more leads.

Use it on your website, in ads, door hangers, business cards, or anywhere else. One Roofr customer put QR codes on balloons!

A promotional image showcasing various roofing company marketing materials. It includes a website mockup offering a free roof estimate, a yard sign with a QR code linking to a free roof estimate, a branded pickup truck featuring the company logo and a large QR code, and a door hanger with the message “Roofing you can trust” and a QR code for an instant estimate.
Roofr on mobile

Don’t wait to get back to your desk

Instant Estimator works from your phone, so you can qualify leads and move faster while you’re out running jobs.

  • Send the link on-site or right after the call
  • Update crews with one Qualify leads (and win work) faster of truth
  • Strike while the iron’s hot
Qualification has never been easier

Prioritize those ready to close

Homeowners get an accurate estimate based on your pricing and services. And you?

You get all the information you need to prioritize leads before you even pick up the phone. Timeline? Check. Contact info? Check. Material and roof size? Check.

Mobile interface with Best Roofing Company logo showing roof type options including Asphalt, Metal, Tile, and Cedar, and an address input with aerial view of house roof highlighted.
Make the other guy look like a chump

Out-offer your competition

Give them good-better-best pricing, and send an automated follow-up email, AND order a Roofr Report all before the other guy even checks their email.

That’s speed-to-lead that just can’t be beat.

Mobile screen showing roofing estimates ready for review from Best Roofing Company, with price range, financing option, and a button to get a free proposal.
Profile card of Rick Capo, Project Manager at roofr, showing his portrait, contact email rick@happyroofs.com, phone number, and a button to book a meeting.
A personal touch to build trust

Build trust with team profiles

Help homeowners connect with your team with profile cards and calendar links. Show homeowners who they’ll talk to, and let them book a meeting as soon as they get their quote.

Another easy way to see which leads are ready to close.

track your success

Quote. Track. Upgrade.

Use our tracking tools to track which Instant Estimator links drive the most leads. That way, you can make smart choices about where to spend your marketing dollars.

Unlimited links mean that you can really get creative, and test all the possibilities for promotion.

A dashboard displaying lead performance by source. Metrics include new leads, appointments scheduled, jobs won, conversion rates, total job value, and average job value. The "Social Ads Instant Estimator" row is highlighted, showing 52 new leads, 26 appointments, 11 jobs won (22%), and a total job value of $120,826 with an average job value of $10,984. Other sources listed include Website Instant Estimator, Sales Team Instant Estimator, Website Inquiry Form, and various cold call sources.

“100% accurate and never had a problem. I’m now using this for my second successful roofing business, and I couldn’t have done it without Roofr. Thank you!”

4.7/5

“The Instant Estimator makes it easier than ever to close more deals. It's like having a free virtual assistant!”

4.7/5

Join thousands of roofers who successfully streamline their sales process with Roofr

Black roof installation.