Roofr CRM: The What & Why

Roofr's very own CEO and founder, Richy Nelson, joins Pete to share the story behind the Roofr CRM.

What's the goal of Roofr? Was a CRM always the plan? How did Roofr get started? And what connection does Richy have to the roofing industry? Why start a roofing tech company, anyway?

In this very special episode of the Roofr Report Podcast, you'll get to know Richy's story — and therefore Roofr's story.

Discover the "what" and "why" behind the Roofr CRM, and learn what's to come for this fast-growing tech company.

Special thank you to or host, Pete McKendrick for hosting, and Richy Nelson for joining.

Published on
January 26, 2024
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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