The Story Behind Master Craft Roofing
Summary
In this episode of The Roofer Report, host Pete McKendrick has an insightful conversation with Joe Andrews, the owner of Master Craft Roofing. Joe is also also the Roofr of the Month for March!
Joe recounts his journey from an early age working in construction to becoming a roofing industry insider and the owner of a thriving business. He discusses his philosophy of prioritizing customer satisfaction, developing trust with every project, and maintaining strong partnerships with peers in the industry. Joe also touches on how the industry has evolved over time, how he got into insurance work, and his plans for Mastercraft moving forward.
The podcast offers listeners an inside look into understanding the roofing industry, marketing strategies, customer relations, and the triumph of word-of-mouth referrals in driving business growth.
Transcript
Additional resources
How Master Craft Roofing 2x Their Business in Year Two | Roofr
Master Craft Roofing built a strong foundation — then needed tech to scale it. See how Joseph Andrews doubled production in year two by switching to Roofr.
Joseph Andrews - Roofr of the Month - March 2024
Meet Joseph, Roofr's first ever Roofr of the Month. Joseph has lived his life and grew Master Craft Roofing with his core principles in mind. Congratulations, Joseph!
How to Start a Roofing Company: A Complete Guide
Looking to break off and start your own roofing business? This guide can help.
More episodes
.png)
Staying Lean, Winning Retail, and the 60 Second Response Time
Owen Atherton, Roofr of the Month for September 2026 and a first-year business owner, shares his strategy behind staying lean, marketing everywhere, and responding to everyone within 60 seconds.
.webp)
Referral Partners and the New Rules of Marketing (with Michael Stearns)
Michael Stearns of Ascend Digital talks referral partners, AI marketing tips, and why chasing lead volume is the wrong approach for roofers.
.webp)
60 Billboards, Zero Middlemen: How Ken Conrad Built a $20M Roofing Company
Our August Roofr of the Month, Ken Conrad, shares how vertical integrations helped cut out the middleman and put that money back into his crew.
