Running a roofing business ain’t for everyone. You’ve gotta be able to juggle sales calls, crew schedules, material orders, and homeowners who ALL want their roofs done YESTERDAY.
Thankfully, you don’t have to figure it all out alone. In fact, it’d be dumb not to seek out a bit of help from the folks that’ve been there before.
There’s a huge, growing community of roofers, business guys, and experts sharing their secrets to success online. Whether you’re just getting started or trying to scale, the right roofing business resources can make or break you. Not to mention saving you tons of time, money, and headaches.
So, grab a coffee (or your third energy drink of the day) and check out these eight tried-and-true resources to help you grow your roofing business in 2025 and beyond. We’re talkin’ legal templates, business foundations, industry leaders, marketing tips, and the newest tech.
Strap in. Let’s get this business built right.
1. Law Depot for legal resources & doc templates
When you’re just starting out, getting the paperwork in order feels like a huge burden. Contracts, business registration, liability forms… it’s a lot.
If you’re a first-time business owner, you’ll always worry you’re missing something, or misunderstanding one requirement or another. Not a great feeling.
So, we recommend keeping Law Depot handy. It’s a great place for small business owners to start, since it builds you customizable legal documents and business plans. No law degree needed, thank the Lord.
You can use it to create:
- Roofing and construction-specific contract templates.
- Liability waivers.
- Payment agreements.
- Business partnership and employment forms.
What we love most of all is it’s a learning tool, helping you understand what needs to go into these documents as you make ‘em. So even if you don’t use what it spits out, you’ll get the gist and feel more confident in making a final version yourself.
Tip: Don’t wait until your business plan is perfect. A “good enough” plan today beats a “perfect” one that never gets finished.
2. Roofing Contractor Magazine for industry insights
If you’re serious about learning how to grow a roofing business, you gotta stay plugged into what’s happening in the industry.
Roofing Contractor Magazine is an awesome place to do that. They cover everything from material trends and legislation updates to interviews with successful roofing business owners. And they do annual state of the industry reports that paint a helpful picture of how roofers are doing each year in general.
Following Roofing Contractor is helpful for:
- Spotting new technologies before your competitors.
- Understanding industry risks and opportunities.
- Taking inspiration from real-world success stories.
Even if you only check in once or twice a month, it’s worth paying attention to.
3. The Roofing Machine by Martin Pettigrew
If you’re not sure where to start, and you want roofing business tips from someone who’s been there, you can’t go wrong with Martin Pettigrew’s book The Roofing Machine. You can grab it from your local bookstore or on Amazon (available as an audiobook too).
Martin built Monarch Roofing into a $40+ million company. In his book, he breaks down how he did it and what it actually takes. It covers big topics including business structure, sales process, quality standards, customer service, and growth mindset.
Pick up this book if you care about:
- Creating repeatable processes.
- Building a strong culture.
- Scaling your team without chaos.
- Keeping quality high while you grow.
You may have your own ideas for how to set your business apart. But if you aren’t sure yet, this is the book to read. It’s an honest, motivating look at what’s possible when you take your roofing business seriously.
4. Roofer’s Coffee Shop: a classic community for roofers
Roofer’s Coffee Shop has been around since… wait, 2002?? So it’s truly ancient in internet years. But don’t let the old-school design fool you. It’s packed with surprisingly valuable resources for modern roofers.
On their website, you’ll find:
- Articles and webinars.
- Job listings and classifieds.
- Industry news.
- Product reviews.
- Podcasts and partner programs.
It’s one of those neat lil’ corners of the internet where you can always dig around and learn something new. Worth checking out, especially if you’re looking to make some new connections or industry partnerships outside of your current circle.
5. Contractor Dynamics for marketing strategy
Marketing isn’t something everyone is naturally good at or comfortable with. But in 2025, it is very f**king important to get right. If you want to compete, not just survive on referrals, it’s key to get your business seen online.
And there are loads of helpful resources to choose from out there, including our own. But for those starting out, we’d be crazy not to shout out Contractor Dynamics.
Run by Joseph Hughes, this training company offers all sorts of videos, training sessions, and marketing breakdowns specifically for contractors. We’d personally recommend starting with their free stuff on YouTube.
You’ll find lessons on:
- Branding your business and telling your story.
- Running Facebook and Google ads.
- Creating content that actually brings in leads.
- Turning your customers into repeat clients.
And hey, once you get the basics down from Contractor Dynamics, you can also lean on our own blog articles and videos. Marketing takes some work, but rely on a few voices you trust and you’ll nail your strategy fast.
6. Facebook Groups to learn, connect, and find leads
If you’re not on Facebook, you’re… well hold on now, everyone’s on Facebook. That’s where the people are, so it’s where you should be too.
Roofing communities on Facebook are surprisingly active and incredibly supportive. It’s where roofers trade advice, share leads, and talk shop every day.
Here are a few established groups you might wanna join:
But most of all, don’t forget your local community groups. Find or create general groups for your neighborhood, your town, local fairs or events, a local music scene, or a local special interest. Posting there, sharing before-and-after photos of your jobs, and answering homeowner questions builds trust and WILL bring in business.
Tip: Remember to join from your Facebook business page, not from your personal profile.
7. Google Maps (and Google Business Profile)
Here’s one of the most underrated roofing business tips. Be easy to find.
Most homeowners start their search for roofers on Google. If your business isn’t showing up there, you’re losing leads daily.
Here’s what to do:
- Have a decent, simple website that anyone can navigate.
- Set up your Google Business Profile (use our guide).
- Post your logo, service area, contact info, and photos of your work.
- Use Google Maps to scout neighborhoods for older roofs that may need repair.
Once you’re listed, your business can appear in local searches and on Google Maps when locals search for “roofing company near me.” That builds trust and helps drives new leads.
So yeah – no matter how obvious it seems, don’t sleep on Google.
8. Roofr: your all-in-one roofing partner
Hey, this is our list! You had to know we were gonna be SOMEWHERE on here, right??
You’re already on our site, so you might know Roofr isn’t just another tool. It’s a full ecosystem designed to help roofing business owners grow.
Here’re just some of the free resources we have for you to check out:
- Roofr Masterclasses – expert takes on roofing tech and business growth.
- The Roofr Report Podcast – real conversations with real roofers.
- More Blog Articles – practical guides on every topic.
- Roofr Academy – learn how to use tech to grow your roofing business.
- Weekly Training Sessions – free support, onboarding, and training.
Plus, we have an awesome community of like-minded folks always around to help.
You don’t have to grow your business alone. Roofr’s not some generic tool for general contractors. It was built by roofers, for roofers, and we take a lot of pride in being here to help you every step of the way.
The big takeaway
Learning how to grow a roofing business takes time. There’s a lot of noise to cut through out there. But once you find some folks you know you can trust, it gets way way easier.
Having the right resources, tools, and industry friends will help you win more bids, close more sales, grow your business, and actually enjoy it along the way.
So start small. Pick a few of these roofing business resources, start reading, watching, and learning, and build from there.