As a roofing professional, you need software that actually works for your business - not just looks good in a sales demo.
That’s where G2 comes in. As the industry's most trusted review platform, G2 collects real feedback from verified users—contractors, project managers, and business owners who’ve actually used the software day in and day out. No fluff, no fake ratings—just straight-up insights you can trust.
At Roofr, we believe in transparency. That’s why we’re all-in on G2—it helps you make informed decisions based on real experiences, not just sales pitches. Here’s how to use G2 reports to evaluate software like a pro.
Why G2 Reviews Are Different
Before diving into the report, it’s important to understand what makes G2 different than other review sites:
Other reviews: Captures broad statements that could be about anything. There’s no guidelines, no consistency, and no way to trust the source has actually used the software.
G2 reviews:
- Reviewers must be a verified user - accounts that can’t be verified are filtered out.
- All reviews must meet minimum content standards.
- Industry specific insights are required for every review, for every software in the category so you can make an accurate apples-to-apples comparison.
The result? Insights you can trust.
- Real Users, Real Feedback – Reviews come from people who’ve actually used the software, not just random commenters.
- Unbiased Rankings – G2 doesn’t play favorites. Their ratings are based on data, not marketing hype.
- Business Impact – You’ll see how software performs in the real world—does it save time, boost efficiency, or just add headaches?
For contractors, this means less guesswork and more confidence in your software decisions.
Know what to look for (before you start looking)
Every business is different and when it comes to choosing a software the best choice is the one you’ll actually use. Before you start digging into reviews and comparing solutions - take a second to consider:
1. Know your pain points
What’s slowing your business down? Estimating? Scheduling? Communication?
2. Must-haves vs. Nice-to-haves
Clearly list the features you need now vs. what you can grow into later.
3. Know who will use the tool
Will it just be you, or will your sales team, office admin, or field crew use it too?
With this in mind, you can use G2 to help you zero in on a solution that will make the most impact to your business.
How to Evaluate Software Using G2 Reports
When reviewing a G2 report (like Roofr’s latest Spring G2 report), focus on these key areas:
1. Overall Satisfaction & Rankings
G2 ranks software based on user satisfaction and market presence. Look for:
- Leader badges (High Performer, Leader, etc.) – Indicates strong customer satisfaction.
- Star ratings – A quick snapshot of how users feel about the product.
- Comparison to competitors – See how different options stack up side by side.
2. User Reviews: What contractors are saying in their own words
The detailed reviews are where the real gold is. Pay attention to:
- Pros & Cons – What do users love? What frustrations do they mention?
- Use Cases – Are reviewers in similar roles (like roofing contractors, project managers)?
- Business Impact – Does the software save time, improve efficiency, or help close more deals?
3. Feature Ratings & Ease of Use
G2 breaks down ratings by:
- Ease of Use – Is the software intuitive, or is there a steep learning curve?
- Quality of Support – If you hit a snag, how responsive and helpful is the customer service?
- Implementation – How smooth is the onboarding process?
If you see consistent praise (or complaints) in a certain area, that’s a major factor in your decision.
4. Trends Over Time
G2 releases quarterly reports, compare them to see:
- Is satisfaction improving? (A sign the company listens to feedback.)
- Are new features making an impact?
- How do seasonal trends affect ratings? Does it hold up during your busiest months?
Best Practices:
Like we said, G2 is a gold mine of data that can help you lock in your decision. Just remember not all reviews may apply to you and your business. What’s that saying about a grain of salt?
Common Mistakes to Avoid
Watch for red flags (but might not be dealbreakers)
Some reviews might include:
- Complaints about features you don’t even need
- Issues that have already been fixed in recent updates
- Frustrations from companies with very different needs (e.g. enterprise vs small business)
Rule of Thumb: If the review doesn't sound like it’s from a business like yours, it probably isn’t meant for you.
What to look for in a helpful review
- Specific outcomes and measurable results
“We cut our estimate turnaround time from 2 hours to 20 minutes.”
- Real-world use cases
“We use this mainly for proposals and tracking job progress on-site.”
- Support experience
“Customer service is fast and helped us onboard quickly.”
- Implementation & onboarding
“Set up took one day. My team was using it confidently within a week.”
- Comparisons to other tools
“We switched from [X] and the biggest improvement was [Y].”
Why Roofr Invests in G2 Transparency
We’re not here to sell you software—we’d rather you choose the right tool for you. That’s why we:
- Encourage honest reviews from our customers (good or bad).
- Act on feedback to continuously improve our platform.
- Share G2 reports openly so you can see how we measure up.
Our goal? To help you find software that actually works for your business.
Next Steps: Explore Roofr’s G2 Results
Ready to see how Roofr performs based on real contractor feedback?
Check out our latest G2 Report
Leave a review (if you’re a customer) to help other contractors make informed decisions.
With G2, you’ve got a shortcut to smarter decisions—no sales spin, just real talk.
Have questions about G2 or Roofr’s rankings? Contact our team—we’re happy to help!
Final Thought
Software decisions shouldn’t be based on flashy ads or sales pitches—they should be driven by real experiences from contractors like you. G2 gives you that transparency, and we’re proud to be part of it.
Want to learn more? Explore Roofr’s G2 profile today.