December 21, 2023

Introducing Roofr

Introducing Roofr! Learn about Roofr and how we plan on bringing the roofing industry to the current day and age by using state-of-the-art technology. If you have any questions and would like to connect directly with a roofing specialist call us today at 866-819-5215 or visit us at

Time to read:
2 Minutes
Written by
Jennifer Cote

We currently exist in the age of technology. Almost every aspect of our lives has been simplified and streamlined with the help of automated advancements. The roofing industry however, seems to be stuck in the technological dark ages. Roofr aims to change that.

Why is the roofing industry seemingly stuck in the dark ages?

There is no singular answer to this question. One of the biggest reasons, though, is that in order to update one part of your roofing process, you'd have to update them all.

All or nothing

There's no point collecting homeowner info online if they don't communicate with them online. And If you are doing digital proposals or taking digital measurements, you need for homeowners to be able to communicate with you online. If you're sending invoices or collecting digital payments, you need to be able to track the jobs and customers that payment is for all online. So, the whole process of adding tech to your business isn't just one small thing. Doing so means changing how a business has been run, the entire process over.

Getting the team on board

Another reason it's hard for roofers to upgrade the tech in their businesses is that the entire team needs to be on board. Sales people, contractors, admins staff, and everyone in between need to be comfortable following digital processes.

Helping digitization feel approachable

Enter the hero of our story: Richard Nelson.

After spending 15 years building a career in the roofing industry, Richard found himself asking that very question,“Why do we still do it this way?”. He witnessed the ins and outs of the daily needs of roofers, including all the inefficiencies and pain points that roofers deal with every day. He wanted to help change that.

One roofing software that does it all

When he built Roofr, his goal was to provide roofers with tools that are:

  • Easy to learn
  • Accessible to use
  • Affordable for small businesses
  • Build specifically for roofers

A CRM for roofers

In 2023, Roofr launched its CRM. This tool brings together traditional Roofr tools — Instant Estimator, satellite measurements, and digital proposals — with all the other features roofers need to streamline their businesses. This includes:

  • Interactive job boards
  • Homeowner communications
  • Material ordering
  • Digital payments
  • Reporting and lead tracking

Try Roofr for yourself

You can learn more about our story on our About page. Our team is happy to give you a look at our tools and walk you through the Roofr software. Book a call today with our team and see Roofr in action.

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