With all the focus on running your day-to-day operations, you may end up pushing aside the marketing aspects of your business. And that’s understandable—after all, finding new customers can be exhausting and takes away time that you could be using to serve your existing clients.
But if you’re looking to scale your business and increase sales, you can’t afford to ignore the impact of roofing marketing and advertising. Owners of some of the most successful roofing businesses know this.
So how do you go about it? This guide covers the best roofing advertisement ideas that are guaranteed to improve organic traffic, increase revenue, and help you develop a strong online presence. Read on to learn more about how to help your roofing company make more money, and how Roofr can help.
Roofing advertisement ideas
Let’s get right into it. Here are some roofing ad ideas you need to know.
Social media advertising
Social media ad campaigns allow you to target certain demographics to ensure that your ad is seen by those who are most likely to be in need of roofing services.
You can target by age, relationship status, income, house ownership status, and other variables. Advertising on social media also helps you establish a relationship with your target audience. After all, people buy from whom they trust.
For roofing advertising in particular, Facebook advertising is an effective method of reaching an enormous number of potential customers.
People are more inclined to click on roofing ads if they see a positive customer review along with it. In the modern world, consumers trust online reviews just as much as recommendations from friends and family. So it's not surprising to see how much more successful digital ads can be when they feature client reviews.
You might think that word-of-mouth advertising is outdated, but businesses of all sizes are encouraging their consumers to spread the word about their exceptional work through a referral program. Make sure to include at least one customer review in your advertising.
What better way to encourage people to spread the word about your business than to reward them for doing so? There are no limits to the incentives you can provide, from discounts on services to free inspections.
Enticing previous or repeat customers to tell their friends and family with rewards will incentivize them to raise awareness about your brand.
Trade shows and expos
Local trade events and home expos are excellent places for roofing advertising. Across the country are several house exhibits and local business expos—these are excellent opportunities to network and showcase your company.
You can even give out promotional goods or offer unique discounts to prospective clients at the exhibits and expos. These days, there are even virtual events you can attend to help spread the word, so consider looking into those as well.
It helps to let potential customers know that your business operates quickly and efficiently, making use of technologies like Roofr to provide them with estimates faster.
Get serious about ad retargeting
Advertisements that appear to "track" you across the Internet have become commonplace. For instance, you may search for “hair products with coconut oil” on Monday, and for the rest of the week, you’ll see nothing but targeted ads for natural hair products.
Ad retargeting can be effective for roofing advertisements. The reason: customers are likely to conduct extensive web research before making a purchase, which is where retargeting comes in. Retargeting uses information gleaned from a prospective customer’s previous online activity to show them relevant ads.
For example, someone who has been researching roofing materials or the typical cost of a new roof may encounter your ads even if they aren't actively browsing for roofing information.
The more potential customers view your roofing company's retargeted ads, the more they become acquainted with your brand. Advertisements that appear frequently on the Internet can be an indication of the success and popularity of a business.
No one wants to receive emails from a company they don't know or trust, and that includes your existing and potential consumers. However, some may routinely check their email and appreciate being informed about new offers, suggestions, and information. The only caveat is that it has to be relevant to their needs.
Connect and establish trust with your customers by sharing helpful suggestions, discounts, industry trends, and other useful information via email. When it comes to digital marketing, email is one of the best investments you can make because it has a high ROI.
Before jumping right into email roofing advertisements, it’s important to first do the following:
- Spend time gathering email addresses from your customer base and have them consent to receiving marketing emails.
- Encourage people to join mailing lists by offering discounts, a free guide, or some other form of reward.
- Decide on how frequently you’ll be sending emails—sending at least one email newsletter a month is a good standard.
Roofing business owners may experience slow seasons in some parts of the country during the winter months, but they can still attract new customers by announcing seasonal offers via roofing advertisements through email and social media.
Focus on seasonal and local demands to know what clients in your location are looking for. For example, when it rains, clients are more likely to need gutters or rain barrels. Or customer demand may be higher in the aftermath of a violent windstorm or before a large rainstorm is forecasted.
If you want to target marketing by seasonality and geographic location, PPC advertising is an excellent option. With the ease with which PPC advertising may be created, it's simple to take advantage of current or upcoming weather conditions.
Is there a chance of rain next week? You can quickly put up ads for 20% off roof inspections to encourage customers to prepare for the storm. Is there going to be a long period of dry weather? If they've been putting off any substantial roofing projects, now is the moment to remind them.
Keep up with demand by using Roofr
Advertising has always been an effective tool for small and big businesses. Implement these roofing advertisement ideas with a digital marketing plan and your business will experience a massive boost in sales.
Once you’ve acquired a larger customer base, you’ll need to keep up with the demand. Roofr is one of the best roofing platforms on the market to help you streamline the sales process. Cut down on the time needed to measure roofs, build out estimates, and deliver quotes to customers from 48 hours to as little as under 3 hours.
The price of our roofing reports stays the same at a flat rate, no matter if you’re working on a shed or a shopping mall. Use our platform to measure with industry-leading accuracy, automatically calculate material quantities needed, and create job-winning proposals.
If you’re a roofer wanting to grow your business and stay ahead of the competition, register for Roofr today!
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