Growing your roofing business? You can’t rely on door knocking forever. Use these tried-and-true marketing tactics to bring in leads, shine up your brand, and give your bottom line that kick in the ass it needs. Plus, take inspiration from roofing ad examples built on what works — there’s no need to reinvent the wheel.
Even if you’re new to marketing, don’t panic. It’s easier to get started than you might think. And the sooner you get ads out there, the sooner you’ll get results. So, let’s get moving.
Why advertising really matters
Running a roofing business takes a hell of a lot. Between quoting, hiring, scheduling, and installing roofs, it’s easy to forget about marketing (or do a half-assed job of it).
But the truth is, marketing is how you stay booked out. It’s how customers find you before the other guys. And once your marketing machine is set up, leads will come to you so you don’t need to keep chasing them forever.
Plus, the best roofing ads do more than bring in customers. Proper marketing can build your brand, win you respect, and help you scale from a tiny startup into a local institution.
Tip: Most customers need to see your ads up to seven times before deciding. And be patient: the people you advertise to now might not need work done for a year. You want them to think of you as soon as they do need their roof done.
Roofing ad examples (with strategies that work)
These are the go-to tactics used by successful roofing businesses across North America. Plus, some roofing ad examples so you can see each ad type in action.
1. Social Media Ads
Facebook and Instagram ads are a strong option for small roofing companies. A lot of folks spend their free time on these platforms. Facebook is home to neighborhood groups, interest pages, and other hyper-local community groups that make it a perfect place to promote your friendly neighborhood roofing business.
Advertising on social media means you’re going straight to your customers instead of waiting for them to come to you.
You can target by:
- Age
- Home ownership
- Zip code
- Income level, and more
Your goal here is to get in front of homeowners right before they start searching for a roofer.
Here’s what works best:
- Start with Facebook (84% of roofers say it brings in the most leads)
- Before/after roof photos
- Short videos of your crew in action (show them you’re real!)
- Simple offers like “Free Roof Estimate – Book Now”
Facebook Roofing Ad Example
2. Customer Reviews in Your Ads
You might be the most trustworthy person in the world. But online, people don’t know you from Adam.
Customers will trust what others say about your work more than anything you say yourself.
So, adding real customer reviews to your roofing company ads can make a HUGE difference. If someone sees a 5-star review, they’re more likely to click. It means you do quality work and have the proof to back it up. It tells homeowners right away you’re going to do a great job.
And if you aren’t asking your customers for reviews after finishing work for them, you should be. As we found in our industry report, roofers who ask for reviews book five times more jobs.
Don’t let reviews and testimonials sit unused on your website. Drop them into social media posts, paid ads, and emails.
Customer Review Roofing Ad Example
3. Reward Referrals
Want more word-of-mouth traffic? In general, people will only mention your business to others if you did a crap job, a REALLY good job… or if there’s something in it for them.
Give people a reason to talk about you by setting up a simple referral program.
Offer things like:
- $50 off their next service
- A free inspection
- Gift cards for every friend they send your way
A small discount can be a big deal for homeowners. Psychologically, referring you to others can even make customers feel like they’re helping out. They can get some financial benefit and feel proud to be supporting your growing business.
Even better — mention the referral bonus in your ads and emails. It shows that your business already has happy customers, and it gives new ones a reason to book.
Hey! Ready to build a quick and clean referral program that gets real results? Read our free guide or watch our Masterclass for everything you need to get started.
4. Trade Shows and Expos
In-person events still work big time. Especially in roofing, where a smile and a handshake can make a big impression.
Home shows, contractor expos, and even small town fairs are great places to talk to locals and bring in new leads.
Here’s what to bring:
- A clean, simple booth setup
- Flyers or coupons for a discount
- Roofr’s Instant Estimator to give homeowners quick quotes and win leads
You’ll want to stand out from the pack at any show or event you go to. But there’s no need to sink tons of money into a flashy setup. If you use an all-in-one CRM like Roofr’s, you can rely on our tech to help you stand out and wow customers.**
Use Roofr to give them a quote on the spot, nail that wow factor, and win their business right there.
Tip: Many of these events also let you advertise in their email newsletters or event guide booklets.
5. Retargeting Ads
Ever look up something online (or even stand next to someone else who searched for it), then see ads for that thing all week? That’s retargeting, and it’s effective. Like, really effective.
People shopping for a roof don’t always buy right away. They compare, price-check, and ask around.
So, use retargeting ads to stay in front of them after they visit your site. These are by far the best roofing ads for long-term visibility. They’ll keep your name fresh in a homeowner’s mind until they’re ready to book.
What to show in these ads:
- A reminder about your free estimates
- A quick video explaining your services
- A testimonial from a recent customer
- Your face, or real people from your team
Think about it. Who are you most likely to buy from — that guy you met once, three months ago, and forgot the name of? Or the friendly person you keep bumping into, who is easy to find and is offering you a good deal? Ad retargeting is the same idea.
6. Email Marketing
Email is still one of the best-performing marketing channels for ROI (return on investment). It’s cheap, easy to put together, and can work wonders if you do it right.
Here’s the only catch to email marketing. Legally, you can only send marketing emails to existing customers and people who have agreed to get emails from you. So, don’t try to be sneaky, buy email lists, or “cold message” unsuspecting homeowners.
Focus on sending emails to past customers so you can keep their trust. You’ll get more business from them when they need work done, and can encourage them to refer their friends.
What to send:
- Monthly updates and tips (a simple newsletter works)
- Seasonal promotions (like “Book before the snow!”)
- Details about your referral program
- Exclusive discounts and offers
Before you start:
- Collect emails with a signup form or giveaway
- Make sure people agree to receive marketing
- Include an “opt out” link at the bottom of every email
- Plan to send regular emails (at least once a month)
By the way: If you follow up by email after a job, you’ll be more than 25% more likely to land repeat work. So don’t skip those emails.
Email Roofing Ad Example
7. Seasonal Promotions
Smart roofers think ahead and use the weather to their advantage. If a storm’s coming or summer heat is on everyone’s mind, run ads about those local conditions.
That can include events and holidays, too. If you know what your customers are most likely planning for in their lives right now, you can build that into your ads.
Here are a few ideas:
- “Storm damage? Don’t panic. Get a free roof inspection today.”
- “Don’t let leaks ruin your long weekend! Call now, have no worries later.”
- “Gutters clogged? We’ll clear them before the rain comes.”
- “Don’t wait until it’s too late. Book now before roofing season fills up.”
PPC (pay-per-click) platforms like Google Ads make it very easy to run seasonal roofing company ads in your area, whether it’s for a few months or a few days.
Roofr helps you start strong and grow fast
Once your roofing ads start working, you'll need to keep up with new leads and jobs.
That’s where Roofr makes a huge difference. CRMs like ours can save you 5–10 hours weekly and help you close deals 2.9 days faster. That’s the difference between your business sinking or sailing.
With Roofr, you can:
- Generate instant estimates
- Get accurate, flat-rate measurement reports
- Create job-winning proposals in minutes
- Use a CRM to track your leads and sales pipeline
Don’t wait too long to set up your tech and smooth out your processes. We’re here to help you grow smarter and faster with tools built by roofers, for roofers.
The final word on roofing company ads
The best roofing ads don’t need to be fancy. They just need to speak to real homeowners with clear offers, real trust, and the right timing.
As you experiment with different roofing ad examples and strategies, keep an eye on what works best for your area, your team, and your customers.
Remember to track your leads every week, and watch each ad so you can see what’s working for you and what isn’t. Watch as your business grows and grows as you master the art of advertising.
Go get ‘em!