Building a Roofing Company Website: A Complete Guide

In the digital age, a strong online presence is crucial for any business. For roofing companies, a professional website can be a game-changer.

It's not just about having a digital business card. A well-designed website can attract new customers, showcase your work, and establish your credibility in the industry.

But where do you start? What should you include on your roofing company website?

This comprehensive guide will answer these questions and more. We'll explore everything from essential features to SEO best practices and choosing the right website builder. Let’s get started!

Why Your Roofing Business Needs a Professional Website

In today's digital world, customers often turn to the internet first when looking for services.

For roofing businesses, this means your website is often the first point of contact with potential customers.

A professional website not only helps you make a strong first impression but also builds trust with your audience. It shows that you're a legitimate business and gives customers a glimpse into your work and services.

But the benefits don't stop there. Here are a few more reasons why your roofing business needs a professional website:

• Visibility: A website helps more people learn about you, and is key to reaching new potential customers.
• Credibility: A well-designed website enhances your credibility, showing customers that you're a professional business.
• Showcase your work: Your website is the perfect place to showcase your past projects and demonstrate your expertise.
• Customer convenience: A website lets customers to learn about your services, get quotes, and reach out to you.
• Competitive advantage: Having a professional website can give you an edge over competitors who don't have a strong online presence.

Remember, your website is an investment in your business. It's an essential tool for marketing, customer acquisition, and building your brand.

What to include on a roofing website

Building a website for your roofing business is more than just putting together a few pages.

It's about creating a platform that effectively communicates your brand, showcases your services, and provides value to your customers.

To do this, there are several key features that your website should include:

• Services offered page: Clearly list and describe the services you provide.
• About us page: Share your company's story, mission, and team.
• Contact information and forms: Make it easy for customers to get in touch with you.
• Testimonials and portfolio: Show off your past work and customer reviews.
• Blog: Provide valuable content to your audience like info about roof inspections, what to look for in a roofing company, and how to pick a roof material

Let's dive into what to include on a website a bit further.

Services offered

Your services are the backbone of your business.

They're what you're selling to your customers, so they need to be front and center on your website.

List all the services you offer, and provide a brief description of each one. This not only informs your customers but also helps with SEO.

BONUS: Include photos of real projects you've done on this page, and link to your testimonial page!

About us page

The About us page is your chance to tell your company's story.

Share your mission, your values, and what sets you apart from the competition.

You can also introduce your team with photos to add a personal touch that can help build trust with your customers. People like to know who's showing up at their house.

Contact information and forms

Make it easy for customers to contact you, and the preferred way to do so.

Include your phone number, email address, and physical location of your office (if you have one) on your website.

Also, consider adding a contact form for customers to request a quote or ask questions. If you're okay with customers texting you for a quote, put that on your website. Plenty of homeowners, especially younger ones, will prefer to text over calling.

Testimonials and portfolio

Showcasing your past work and customer testimonials can be a powerful way to build trust. You can show...

• Videos from on the job
• Before and after photos
• Quotes from customers
• Customer review links
• Photos from past projects

We know that pictures are worth 1,000 words, so let your past jobs speak for you.

Blog

A blog is a great way to provide value to your customers and improve your SEO.

You can share roofing tips, business updates, guides for homeowners, and more.

Designing your roofing website for user experience

A well-designed roofing website is not only visually appealing, but also easy to navigate and use.

This can significantly impact how visitors perceive your business and whether they choose to become customers.

Consider factors like mobile responsiveness, clear navigation, and fast loading times.

These elements can greatly enhance the user experience and help your website stand out from the competition.

Mobile responsiveness and accessibility

In today's digital age, a significant portion of web traffic comes from mobile devices. So, it’s crucial that your website is mobile-friendly.

This means it should look good and function well, not just on desktop computers, but also on smartphones and tablets.

Clear navigation and fast loading times

Your visitors should be able to easily find the information they're looking for.

Additionally, fast loading times are crucial as slow websites can frustrate users and lead to high bounce rates.

SEO best practices

SEO is about getting your website to appear in search results when local potential customers are looking for roofing services.

Remember, a well-optimized website can attract more organic traffic and generate more leads for your business.

For roofing businesses, it's especially important to focus on local SEO

Local SEO and Google My Business

Local SEO involves optimizing your website to appear in search results for a specific geographic area.

One effective way to boost your local SEO is by setting up and optimizing a Google My Business profile.

This can help your roofing business appear in local search results and Google Maps, making it easier for local customers to find you.

On-Page SEO Elements

On-page SEO involves optimizing individual pages on your website to rank higher in search engine results.

This includes:

• Using relevant keywords in your content
• Meta tags
• Headers
• Images
• URLs

Remember, each page on your website is an opportunity to target a specific keyword and attract more visitors.

Choosing the right website builder for your roofing business

Roofing is where your skills are at. Building an entire website from scratch can be challenging. But, thankfully, there are many website builders for small businesses that can help you create a professional-looking site without needing to know coding.

These platforms use templates and customization options to help you build a website that reflects your business.

However, it's important to choose a website builder that offers the features and flexibility your roofing business requires.

Website Builders vs. Custom Development

While website builders offer a quick and affordable way to create a website, they may not offer the same level of customization as custom development.

Custom development involves hiring a web developer to build your website from scratch.

This can be a good option if you have specific requirements that can't be met by a website builder, but it's usually more expensive and time-consuming.

Top small business website builders

1. Wix

Wix is known for its drag-and-drop interface, making it easy for anyone to create a professional-looking website without any coding knowledge. They have a wide range of customizable templates, including those tailored for roofing and construction businesses.

Wix has built-in SEO tools to help improve your website's visibility on search engines, and a variety built-in features to add functionality to your site, such as booking forms, live chat, and more.

That being said, the drag-and-drop interface can limit more advanced customization. Once you've chosen a template, switching to another can be cumbersome, and moving your site to another platform is not straightforward. Some users report slower load times, especially with media-rich websites.

Pricing:

• Free Plan: Limited features and Wix ads displayed on your site.
• Combo Plan: $14/month (ad-free, domain connection).
• Unlimited Plan: $18/month (for freelancers and entrepreneurs).
• Pro Plan: $23/month (additional features like event calendars and site boosters).
• VIP Plan: $39/month (priority support and other premium features).

2. Squarespace

Squarespace is renowned for its stunning, high-quality templates that are perfect for showcasing roofing projects. You canpurchase and manage your domaine, track website performance, and monitor leads with their built-in analytics, SEO, and marketing tools.

All templates are mobile-responsive, ensuring your site looks great on any device. Some users have reported that the editor's interface and features are challenging to navigate initially. Compared to other builders like WordPress, Squarespace has fewer third-party plugins and integrations. It is also slightly more expensive than other options, especially for higher-tier plans.

Pricing:

• Personal Plan: $16/month (basic features, no advanced analytics).
• Business Plan: $23/month (includes e-commerce features and premium integrations).
• Basic Commerce: $27/month (best for small online stores).
• Advanced Commerce: $49/month (for fully integrated e-commerce solutions).

3. WordPress

WordPress offers unparalleled customization options with thousands of themes and plugins. Suitable for everything from small business websites to large, complex sites. This website has robust SEO capabilities, including plugins like Yoast SEO.

However, WordPress requires more technical knowledge compared to other website builders. Users are responsible for managing updates, backups, and security themselves, and it can be challenging without a dedicated team.

Pricing:

• Free: Basic features with the WordPress.org version (requires hosting).
• Hosting Costs: Typically range from $3 to $30/month, depending on the provider and plan.
• Premium Themes and Plugins: Costs vary widely, from $20 to $100+ one-time or annual fees.

4. Webflow

Webflow offers extensive design capabilities, allowing for pixel-perfect customization. Despite its advanced features, Webflow does not require coding knowledge. Hosting is included with Webflow plans, simplifying the setup process.

However, the powerful design features can be overwhelming for beginners. Webflow is generally more expensive than other website builders.

Pricing:

• Basic Plan: $12/month (for simple sites, limited CMS features).
• CMS Plan: $16/month (more CMS functionality and flexibility).
• Business Plan: $36/month (advanced features, better performance).
• Enterprise: Custom pricing (tailored solutions for large businesses).

Maintaining and Updating Your Roofing Website

The work doesn't stop once your website is up. Regular maintenance and updates are crucial to keep your site relevant and secure.

This includes:

• Updating reviews
• Checking for broken links
• Adding new content and guides
• Updating images for new projects

Remember, a well-maintained website not only provides a better user experience but also helps improve your SEO rankings.

Analytics and performance tracking

Understanding how your website is performing can help you make informed decisions about updates and improvements.

Tools like Google Analytics can provide insights into your website traffic, user behavior, and conversion rates. Some website builders, like Squarespace, have built in analytics tools you can use to monitor performance.

Regularly reviewing these metrics can help you identify areas for improvement and measure the success of your SEO efforts.

A website: A must-have for roofers

Building a roofing company website is a significant step towards establishing a strong online presence. It builds trust with customers, gives them a place to get to know you, and drives leads to your business.

Remember, your website is often the first point of contact for potential customers, so make it count.

With the right tools, strategies, and regular updates, your website can become a powerful tool for attracting new customers and growing your roofing business.