Not all leads are created equal. When you rely on a generic form on your website to capture interest, it's hard to know which ones need attention first. Knowing more about every lead from the jump lets you focus on the high-intent homeowners who are ready to close (and avoid the tire kickers).
Without that visibility, sorting through leads becomes a brutal cycle of wasted time and wasted marketing effort.
That’s where Roofr's Instant Estimator helps.
What Is the Instant Estimator?
Roofr's Instant Estimator is an online roofing estimate tool that lets homeowners get a custom quote for their roof within minutes. From your website, sure, but also right from your social profiles, flyers, through local realtors, or from ANY piece of marketing you put out.
It’s a powerful lead qualification tool on its own. But the real magic happens when you connect it to your Roofr CRM to optimize your sales flow.
Use Roofr measurements and proposals to optimize your sales process so you not only quote faster, but close faster.
At its core, Instant Estimator automated quoting helps with:
- Speed to lead (every quote requested is yours to lose)
- Saving time (a LOT of time) on lead qualification
- The homeowner experience (helping you stand out from the other guys)
- Marketing optimization (to get the most out of every dollar spent)
Let’s look at these a little closer.
Qualify Leads with Instant Estimates
Following up with every lead is slow. In the time it takes to get in touch with a qualified lead, it may be too late. Or maybe you get to leads fast only to have to haggle over pricing.
Lead qualification is a two-way street. Homeowners need to trust you, but you also need to focus on the right leads for your business. The Instant Estimator does the heavy lifting for you.
Collect important project details immediately
Homeowners enter their address, timeline, job urgency, and other info when they request a quote. Now you know what you're working with. No back-and-forth needed. You can skip right to closing the job.
Give homeowners confidence
The Instant Estimator calculates the homeowner's roof and creates a quote based on the materials and prices you’ve set. Homeowners INSTANTLY get a quote they know is specific to them, displayed in ranges with options, so they have a rough idea of pricing.
It sets realistic expectations, conditions leads without locking you into a promised price, and sets the stage for a good conversation when you call. No surprises.
Stop wasting time on early quotes that go nowhere
With roofing instant estimates handled automatically, you're not burning time on quotes for folks that aren't serious. Homeowners see a real number tied to their actual roof. That builds more trust than any figure you could quote cold over the phone.
Make your marketing go further
Spending money on door hangers and digital ads? Are you relying on homeowners remembering your URL or phone number... or giving them immediate value in the form of a free instant roofing quote?
Plenty of folks spend money on marketing without a way to easily capture the audience seeing your stuff. That's a great way to miss out on leads.
Relying on generic forms is inefficient and causes dropoff, especially if leads can only find them on your website. The Instant Estimator delivers instant and accurate roof estimates, wherever your leads are coming from.
Quicker speed-to-lead
The Instant Estimator doesn’t generate more marketing leads. It won’t attract new leads on its own, or do your SEO for you, or make more people see your ads. What it will do is make that marketing much more efficient. Time to value is the key to marketing.
The Instant Estimator makes it easy for homeowners to get what they really want: a price for their roof. The interactive digital experience also builds trust without the face-to-face conversation. Homeowners add their own details in real time so they know what they’re getting is accurate.
Expand your lead capture — and get creative
Add an Instant Estimator link or QR code to all your marketing material. Anything! Door hangers, business cards, digital ads, flyers, truck wraps, event banners. Homeowners can get an instant roofing quote from anywhere they see you.
And anytime your leads get quotes, you get their details.
Trackable urls for better reporting
Not measuring your marketing means you have no clue what’s actually working! You want to put your money behind things that are actually bringing you leads.
You can see lead performance for each Instant Estimator link you create, meaning you can analyze who, what, and where you’re getting the most leads.
That means you can stop guessing what's working and put your budget behind what actually converts. Here's how to turn your IE links into QR codes, if you haven't tried that yet.
Give homeowners what they want
When it comes down to it, the homeowner experience is what wins jobs.
You’re around 7x more likely to close a deal when you reach out within the first hour of a lead coming in. The Instant Estimator helps you get in touch with quality leads faster, AND delivers a convenient online experience to help you stand out from the competition.
Homeowners want to research and compare options on their own so they feel in control of their own destiny. With the online estimator, they can get a customized quote before even speaking to your team. It's a win-win.
The questionnaire builds trust
Homeowners use their address to start the online quote, building trust that the quote they’re getting is customized to them. They’re informed and empowered when it comes time to make a decision.
Stand out from the competition
Homeowners get professional, branded quotes that are customized to their project needs. Delivering detailed quotes into the palm of their hand gets you two steps ahead of your competition and helps you stand out from a sea of generic forms and slow follow-ups.
What's new with Instant Estimator
Roofr's been rolling out IE updates based on real contractor feedback. Here's what's new:
Google Reviews integration: Connect your Google Reviews right to your Instant Estimator and choose which reviews appear.
Homeowner preview mode: Before you publish your estimator, preview exactly what homeowners will see. Make it perfect before going live.
Draft and publish: Save an Instant Estimator as a draft and publish it when ready. Great if you're building out pricing or getting your materials set up.
Marketing Templates: Access a library of pre-formatted Canva templates, marketing materials, and resources to help you promote your business.
→ Looking to take your IE to that next level? Take a look at these quick ways to get the most from your Instant Estimator setup.
The Instant Estimator: Helping you work smarter
When it comes to running a roofing business, contractors wear a lot of hats. Instant Estimator takes the guesswork out of lead qualification and improves efficiency across your marketing and sales pipeline, giving you back time to focus on all the other stuff.
Explore the Instant Estimator for yourself.
Frequently Asked Questions
How accurate are Roofr's online estimates?
Roofr's Instant Estimator tech is powered by the same satellite imagery that puts our measurement reports among the best in the industry.
Quotes are displayed as price ranges based on the materials and pricing you've set in your account, so the numbers reflect your actual business. They're accurate enough to have a real pricing conversation while giving you room to finalize the quote after an inspection.
Do online estimates replace in-person quotes?
No, and in most cases they're not meant to. The Instant Estimator is a lead qualification and engagement tool to get homeowners invested and informed. You can still do an inspection and confirm scope later.
Does an instant estimator help me get more leads?
It doesn't replace your marketing. No magic shortcuts exist: you still need to drive traffic through ads, referrals, yard signs, or whatever's working for you.
What the Instant Estimator does is convert more of that traffic into actual leads. Instead of a homeowner bouncing, they get a real quote. They get value, they appreciate and trust your brand, you win the job.
Can I use the Instant Estimator outside of my website?
Heck yeah you can. Each Instant Estimator has a unique link you can share anywhere: social media, your Google Business Profile, email campaigns, text messages, and so on. You can also generate a QR code from your link and add it to physical marketing materials.
What happens to leads after they submit a quote?
Lead details flow directly into your Roofr CRM, where you can see their contact info and the estimate they got. From there, you can follow up, assign the lead to a rep, and track them through your sales pipeline. If you're using Roofr's full platform, you can also move from lead to measurement to proposal without ever leaving the system.