15 Social Media Post Ideas to Help Roofers Get Leads

In the roofing business, generating leads is crucial. Chasing that next lead is a constant battle. But the market is so crowded these days, and there are so many ways you can market yourself. 

How do you stand out?

Social media can be your secret weapon. 

Why social media?

Social media is more than just a place to share photos and updates. For roofers, social media is a form of digital marketing that can promote their expertise and build trust with homeowners.

By sharing engaging content, you can attract more followers, generate more leads, and ultimately grow your business. Social media for roofers is all about building enough trust for a potential customer to reach out after viewing your accounts.

51% of customers will look at businesses online before making a purchasing decision. That’s HUGE. If you’re not using social media to build relationships with homeowners, you could be missing out on a huge chunk of potential jobs.

Social media can actually help build (or destroy) trust with potential customers before they even reach out to you. 

In this article, we'll share 15 social media posts for roofers to help generate leads.

These posts are designed to engage your audience, build trust, and ultimately drive more business your way.

Ready to take your roofing business to the next level? Let's dive in. 

1. Showcase your work with before-and-after photos

Before-and-after photos are a powerful way to showcase your roofing skills. They provide visual proof of your work quality and the transformation you can bring to a property.

Some ideas…

- Share before-and-after photos of different types of roofing projects (e.g., residential, commercial, flat roofs, pitched roofs).

- Highlight challenging projects and explain how you overcame obstacles.

- Include close-up shots of detailed work, such as flashing, gutters, and ventilation improvements.

Remember to always get permission from homeowners before sharing photos of their property. This not only respects their privacy but also builds trust with your audience.

 2. Share customer stories and reviews

Customer stories and case studies are a great way to build credibility. They show potential clients that you deliver on your promises and provide excellent service.

Some ideas...

- Create videos from satisfied customers and share them.

- Post screenshots of positive reviews from Google, Yelp, or other review platforms.

- Highlight a "Customer of the Month" and share their story and experience.

Consider asking satisfied customers to share their experiences on your social media platforms. Creating content focused on past customers can be really powerful in building trust.

 3. Offer seasonal maintenance tips

Roof maintenance is a year-round task, and each season brings its own challenges. Sharing seasonal maintenance tips can position your business as a trusted expert.

Some ideas.

- Spring: Tips for cleaning and inspecting gutters after winter.

- Summer: Advice on handling heat and sun exposure for roof materials.

- Fall: Preparing roofs for winter, including leaf and debris removal.

- Winter: Snow and ice removal tips, and how to spot potential ice dams.

These posts not only provide value to your followers, but they also remind them of the importance of regular roof maintenance, potentially leading to more business for you.

 4. Announce special promotions and discounts

Special promotions and discounts are great ways to attract potential customers. Announcing these deals on social media can help spread the word quickly.

Some ideas…

- Offer a discount for early booking of spring roof inspections.

- Create a referral program where customers get a discount for referring friends.

- Announce limited-time offers during major holidays (e.g., Memorial Day, Labor Day).

Remember, everyone loves a good deal. By offering special promotions, you can entice homeowners to choose your roofing services over your competitors. Be sure to include a call to action for how homeowners can take advantage of these promotions. A landing page, phone number, website, email, etc.

 5. Host live Q&A sessions

Live Q&A sessions on social media platforms can be a powerful tool for engagement. They allow you to interact directly with your audience, answering their questions in real-time. Many homeowners only buy a roof every 10 - 20 years, so they’ll probably have a lot of questions. Giving answers to common pain points without pushing the sale is a great way to build trust.

Some ideas…

- Host a session on common roofing problems and how to solve them.

- Invite a guest, such as a roofing material supplier, to discuss product benefits.

- Do a live walkthrough of a recently completed project, answering questions about the process.

This not only helps establish your expertise in the field, but also builds trust with potential customers. It shows that you're willing to take the time to address their concerns and provide valuable information.

 6. Create educational content on roof care

Educational content is a great way to provide value to your audience. Education can actually build interest in your product or service. You can share tips on roof maintenance, common roofing issues, and how to choose the right roofing materials.

Some ideas…

- Write a blog post on the pros and cons of different roofing materials and share it on social media.

- Create infographics explaining common roofing terms and their meanings.

- Share a video tutorial on how to perform basic roof inspections.

This not only helps homeowners take better care of their roofs, but also positions you as a knowledgeable and reliable source of information. It's a win-win situation for both you and your potential customers.

7. Leverage trending hashtags

Hashtags are a powerful tool on social media platforms like Instagram and Twitter. They can help your posts reach a wider audience.

Some ideas…

- Use #RoofingTips, #RoofMaintenance, #RoofRepair in your posts.

- Participate in home improvement trends with hashtags like #HomeRenovation, #DIYProjects.

- Create a unique hashtag for your business and encourage customers to use it.

By using trending hashtags related to roofing or home improvement, you can increase the visibility of your posts. Just make sure the hashtags are relevant to your content and your target audience.

 8. Build engagement with polls and surveys

Engaging your audience is key to building a strong social media presence. One effective way to do this is through polls and surveys.

Some ideas…

- Poll your followers on their biggest roofing concerns.

- Ask for feedback on new services or products you’re considering offering.

- Survey customers about their satisfaction after a roofing job is completed.

Ask your followers questions about their roofing needs or preferences. You can also work with other roofing contractors to collect interesting information about homeowners. This not only increases engagement but also provides valuable insights into your target market. Plus, it shows your audience that you value their input.

 9. Collaborate with local businesses and influencers

Collaboration can be a powerful tool for expanding your reach on social media. Consider partnering with local businesses or influencers who share a similar audience.

Some ideas…

- Team up with a local painter or landscaper for a home exterior makeover promotion.

- Collaborate with a real estate agent to provide roofing insights for home buyers.

- Partner with a local influencer for a behind-the-scenes tour of a roofing project.

For instance, you could co-host a giveaway with a local home improvement store. Or, feature a project you've done for a local influencer. These partnerships can help you tap into new audiences and generate more leads.

10. Share behind-the-scenes content

Behind-the-scenes content can help humanize your brand and build trust with your audience. What do houses look like when you’re working on them? How do you organize your trailers?

These little things give followers a glimpse into your work process, and how you approach your job. You’re basically promoting your professionalism in a sneaky way. It’s also a great way to promote roof education.

Some ideas…

- Share a day-in-the-life video of your roofing crew.

- Post about the training and certifications your team members are pursuing.

- Highlight the tools and materials you use and why you choose them.

You could share photos or videos of your team at work, a tour of your office, or even a time-lapse of a roofing project. This type of content can make your audience feel more connected to your brand, encouraging them to reach out for their roofing needs.

11. Utilize video content for greater engagement

Video content is a powerful tool for engagement on social media. It can help explain complex roofing concepts in an easy-to-understand way.

Some ideas…

- Create a series of short videos explaining different aspects of roofing.

- Use drone footage to showcase the scale and quality of your roofing projects.

- Film time-lapse videos of your roofing jobs from start to finish.

These can showcase your expertise and the quality of your work, encouraging potential customers to choose your services. Again, you’re hitting that education piece. 

12. Run contests and giveaways

Contests and giveaways can be a fun way to engage your audience and generate buzz around your roofing business. They can also incentivize users to share your content, expanding your reach.

Some ideas...

- Run a photo contest where followers submit pictures of their roofs for a chance to win a free inspection.

- Offer a free service or discount to a randomly selected follower who shares your post.

- Create a giveaway of branded merchandise, such as hats or T-shirts.

Remember to follow all social media platform rules when running contests or giveaways.

13. Highlight your team and company culture

People love to do business with people, not faceless companies. Showcasing your team and company culture can help build a personal connection with your audience.

Some ideas…

- Celebrate work anniversaries and introduce new team members.

- Share stories about team-building activities and company events.

- Highlight your team's community service efforts or local charity work.

These posts not only humanizes your brand but also builds trust with potential customers.

14. Share industry news and updates

Staying updated with the latest industry news and sharing it with your audience positions you as a knowledgeable and reliable source. It shows that you're actively involved in the industry and care about staying informed.

Some ideas…

- Share news about new roofing materials or technologies.

- Post about changes in local building codes or regulations.

- Discuss industry trends and how they might impact homeowners.

For a bonus, you can connect any news to how it can impact homeowners. Be transparent in what changes in the industry they should be aware of. This can spark discussions and engagement, further boosting your visibility.

15. Focus on local and geo-targeted posts

Local and geo-targeting is a powerful tool for reaching potential customers in your local area. By creating posts that are relevant to your local community, you can attract more attention and generate more leads.

Some ideas…

- Share posts about recent projects in specific neighborhoods.

- Discuss local weather patterns and how they affect roofing needs.

- Highlight partnerships with local businesses and community involvement.

Being your neighborhood roofer starts with what you talk about. Become known in your area by engaging with your local community. 

Optimizing your social media strategy for lead generation

To maximize your lead generation efforts, it's crucial to optimize your social media strategy. This involves analyzing your performance, refining your content, and engaging with your audience consistently.

Remember, the goal is to build relationships and establish trust. By providing value and showing that you understand your audience's needs, you'll be well on your way to generating more roofing leads through social media.

Social media to build your brand and win new customers

Building a strong roofing brand on social media isn't just about selling services. It's about creating a community, educating homeowners, and showcasing your expertise.

By implementing these social media post ideas, you'll not only generate more leads but also establish your roofing business as a trusted authority in the industry. Remember, consistency is key. Keep engaging, keep posting, and watch your roofing business grow.