Roof issues are one of the biggest wild cards in a real estate transaction. Whether it's a last-minute inspection snag or a homebuyer wondering how much roof repairs will cost, uncertainty can cause delays — or derail a deal entirely.
For roofers, this presents an opportunity. You can become the go-to expert that realtors rely on by giving them a tool that helps their clients get instant roof quotes — while also sending you warm, qualified leads.
That tool is Roofr’s Instant Estimator.
In this blog, we’ll show you how to use Instant Estimator to create referral partnerships with realtors — and grow your business in the process.
Why roofers should equip realtors with Instant Estimator links
Realtors are constantly asked about repair costs — and roofing is one of the biggest concerns. But they’re not contractors, and they can’t answer those questions confidently. When they can’t provide clear next steps, it creates friction for the homebuyer and slows down the transaction.
This is where roofers can step in and offer real value.
By giving realtors a custom Instant Estimator link, you allow them to:
- Help buyers get answers quickly without needing to chase down quotes
- Look more professional by offering a useful tool
- Keep the home sale moving forward
Here’s how Amanda from Maven Roofing uses the IE for Realtors:
"Another way that we're using it too is for real estate agents, because real estate agents waste my time and my close rates on real estate referrals are dismal at best. So I created a landing page specifically for real estate agents... It's nice because I'm bringing value to the real estate agent who's just looking for rough estimates on what that roof is gonna cost, either a buyer or a seller. I get the information. Now I know that address has an old roof... and then it also saves me time because I don't have to put together a proposal for that real estate agent — all they want is a range.”
Watch Amanda's full episode on how she uses the Instant Estimator:
Realtors want tools that help them serve their clients better and close deals faster. When you offer a solution that makes their job easier, you become part of their process — and the first person they think of for future referrals.
Instant Estimator helps realtors help their clients — and helps you build a steady stream of warm leads from trusted partners.
Set up realtor-specific Instant Estimator links in minutes
One of the most powerful (yet underused) features of the Instant Estimator is the ability to create unlimited, customized links. That means you can generate a unique version of the Estimator for every realtor you work with.
Here’s how to do it:
- Create a new link from your Roofr dashboard
- Customize your profile card with your company info — and if you’d like, co-brand it with the realtor’s name or logo
- Add your calendar link so leads can book time with you directly
- Generate a QR code to put on printed materials like flyers, business cards, or open house handouts
Custom links allow you to track where your leads are coming from, and help you tailor the experience to specific partners. Co-branding gives the realtor a sense of ownership and builds trust with their clients.
A personalized IE link makes it easy for realtors to refer you — and shows you exactly which partners are driving results.
Give homebuyers a fast, modern experience that builds trust
When a homebuyer clicks the realtor’s link or scans the QR code, they land on a professional, user-friendly results page that makes it easy to get a roof estimate instantly.
Here’s what the homeowner gets:
- A tailored quote using your materials and pricing
- Multiple price options (good, better, best) to help set expectations
- A persistent, shareable results page they can revisit or forward to others
- A way to apply for financing, right on the page
- The ability to book a meeting with you directly
Real estate clients are often under pressure to make fast decisions. The Instant Estimator helps reduce uncertainty and gives them something concrete to work with — without the delays of back-and-forth emails or calls. It also positions you as a pro with modern tools and responsive service.
The faster buyers get a quote, the faster you get the lead — and the more trust you build with both the homeowner and the referring realtor.
How to pitch Instant Estimator to realtors (and get them on board)
You don’t need a fancy presentation or sales script. Just a clear value proposition and a few practical talking points.
Here’s how to introduce the Instant Estimator to a realtor:
Start with the value:
“Would it help your clients to get instant roof quotes without waiting for a contractor to respond?”
Explain the process:
“I’ll give you a custom link. You share it with your buyers — they get a ballpark estimate, and I follow up if they’re interested.”
Offer to co-brand:
“If you’d like, I can include your name or logo on the results page so it looks like a value-add from you.”
Realtors are busy, and they’re constantly bombarded by vendors. What sets you apart is offering something that genuinely helps their business and makes them look good in front of clients. When they see how easy it is — and how it helps their buyers — they’re more likely to use it.
The best way to win referrals is to make the realtor’s life easier. Show them how Instant Estimator helps them serve clients faster and better — and you’ll earn a spot in their go-to network.
Track referrals and reward your best partners
Every Instant Estimator link you create is trackable — so you can see which ones are driving leads. That means you’ll know exactly which realtors are sending you the most business, and who’s worth investing in long-term.
You can use this insight to:
- Prioritize top referral partners
- Thank them with small gifts or shoutouts
- Offer to return the favor by sending them business
- Improve your marketing by focusing on what works
Strong partnerships are built on trust and results. When you can clearly show that a realtor is helping your business grow, you can deepen the relationship — and turn it into a reliable referral engine.
Data-backed partnerships mean less guesswork and more results. Track what’s working, nurture your best relationships, and build a network that keeps your pipeline full.
Realtors are your next best referral source — make it easy for them
Roofr’s Instant Estimator wasn’t just built for lead qualification — it’s built for relationships. By creating personalized IE links for realtors, you give them a powerful tool to serve their clients and refer business to you, without needing to chase leads or make follow-up calls.
If you’re already using the Instant Estimator, you’re just a few clicks away from turning it into a referral-generating machine.
Next steps:
- Create a realtor-specific IE link
- Add your profile and calendar link
- Share it with a trusted realtor (and offer to demo it)
- Track the results and grow the relationship
Need help getting started? Check out the setup guide or reach out to your CSM.