Brad Strawbridge

How Brad’s Roofing Business Closes Deals in Under 3 Minutes with Roofr

Brad Strawbridge, Owner and CEO of Capital City Roofing

The challenge.

Slow Estimates, Lost Jobs.

Before Roofr, Brad’s estimating process was a headache. Here’s what sucked:

  • Manual Adjustments: Used other softwares for measurements but still had to tweak pricing for pitch, waste, and nails. Estimates took hours—sometimes days. Competitors beat him to the punch.
  • Inaccurate Quotes: Square-footage pricing didn’t account for all the details, leading to lost trust and lost jobs.
  • Low Conversion Rate: Brad was leaving money on the table with a slow, clunky process that didn’t inspire confidence.

Brad needed a way to get faster, more accurate, and stop losing deals to the competition.

The solution.

Roofr’s Instant Estimator.

Roofr changed the game. Here’s how Brad’s process works now:

  1. Lead Comes In: Customer submits an inquiry through the Instant Estimator (via ads, QR codes, or website).
  2. DIY Measurements: Brad uses Roofr’s free DIY measuring tool to get spot-on measurements.
  3. Auto-Generate Proposal: Roofr’s pre-built templates (Budget, Luxury, Multi-Brand) spit out a 99% accurate estimate in under 3 minutes.
  4. Send & Track: Brad shoots over a professional, branded proposal with contracts and payment options. Roofr notifies him when the customer opens it—perfect for quick follow-ups.

Why It Works:

  • Speed Wins: Being first to send a proposal = higher close rates.
  • Accuracy Matters: Roofr’s formula-based macros calculate every detail—no guesswork, no errors.
  • Professional: Clean, branded proposals build trust and make Brad stand out.

Ready to see what Roofr can do for you?

Talk to an expert
The results

Faster Quotes, More Cash

Time Savings

From hours to get a measurement, price, and proposal to less than 3 minutes.

Sales Growth

Brad has seen $862K in sales from 80 proposals won since April 2023 until April 2025.

Conversion Rate

With that fast of a turnaround, Brad is seeing 33% of qualified leads convert to closed deals.

A digital roofing proposal document showing a customer summary with pricing options, upgrade selections, and a signed acceptance page. The proposal includes a company-branded cover page with a house roof image, the customer's name and address, and a signature section labeled "Customer notes" signed by John Smith on 09/27/2024. The company logo is displayed at the bottom.
Why it matters

Takeaways for Roofers

Brad’s story isn’t just about closing more deals—it’s about working smarter, not harder. Here’s why it matters for your business:

  • Speed-to-Lead is King: In a crowded market, being first to send a proposal gives you the edge. Roofr’s Instant Estimator lets you respond in minutes, not hours.
  • Accuracy Builds Trust: Customers don’t just want fast quotes—they want accurate ones. Roofr’s detailed, formula-based estimates eliminate guesswork and build credibility.
  • DIY Tool = Free Gold: Use Roofr’s DIY measuring tool for free reports. It's not just for roofs—use it on decks, concrete, and more.
  • Scalability for Franchises: Roofr syncs seamlessly with Brad’s franchise CRM (Proline), making it easy to stay compliant while scaling operations.
  • Cost Savings: Unlimited seats on Roofr Elite mean no per-user fees—perfect for growing teams.
"The biggest thing for me is speed to lead. In the metro Atlanta area, there are over 4,700 roofing companies, so I need to get my price in front of the customer as soon as possible. With Roofr, I can send a 99.9% accurate proposal in under three minutes—right from my phone. You can't do that with anything else.”

Your proposal process, upgraded

Stop messing around with slow tools and start closing deals. Try Roofr today and see why Brad’s team is crushing it.

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A customer proposal editor interface for a roofing company. The screen displays a digital proposal with customizable sections on the left, including "Cover," "Introduction," "Estimate," and "Terms and Conditions." The central panel shows a proposal cover with a house roof image, company logo, and contact details. On the right, users can select or upload a cover photo. Customer and cosigner information, including names, emails, and phone numbers, is visible on the left sidebar.

Explore our suite of tools

Instant Estimator

Instant homeowner estimates with your pricing that empower you to quote and qualify fast.

Measurements

$13 roof measurement reports beloved for their ease and accuracy, delivered in as little as 2 hours.

Proposals

Stunning, fully customizable digital proposals you can create and send off for e-signatures in minutes.

Invoicing

Create invoices from proposals in seconds with pricing you can trust to always be accurate.

Payments

Request and collect payments from your customers online, and process them securely right in your Roofr dashboard.

Material Ordering

Our Material Ordering tool empowers you to turn Roofr Proposals into detailed and accurate orders without a single manual calculation needed.

Financing

Offer your customers direct financing options through our GoodLeap partners, without worrying about getting paid.

Inspired by their success? Let's make it yours.

Book a quick call with our team to explore how Roofr can help your business grow - just like it did for Capital City Roofing.