How Master Craft Roofing 2x Their Business in Their Second Year

Build trust and the results will come.

With years of sales experience in various industries…Joseph Andrews has seen some shit. The good, the bad and the sleazy. Armed with that experience, he found success in his roofing career by prioritizing quality of work, relationships with installers - and treating every roof like it was his mother’s roof. When he founded Master Craft Roofing, Joseph needed a software that would properly showcase the brand he had poured (literally) everything into building.

Joseph noticed that in roofing, referrals and word-of-mouth marketing were being influenced by the internet, people’s changing relationships with their neighbours, and their expectations of what the buying experience should be. In a changing market, he knew that prioritizing relationships would always be the answer to growth.

Joseph’s approach to building trust was successful. Organic referrals poured in and his company started to grow. Now, he needed a way to leverage that trust in a way that helped his company scale. The problem? According to him, he’s horrible with technology.

Joseph knew he needed software and tried several different online proposal tools but couldn’t get any of them to work for him and he was back to writing proposals by hand. He needed a tool that was easy to use and would take work off his plate, not add more to it.

‍Software that sold their strengths

Master Craft Roofing had done the hard work to build a business model that worked - now they needed technology that helped them scale.

With the proposals tool, Master Craft was able to leverage their industry expertise and create a sales experience that matched their brand reputation. Now, their exceptional customer experience was creating repeatable success.

With Roofr, the ease of use made all the difference. Since Joseph now could effectively manage and edit his proposals, he saw an immediate impact to his business. A big impact.

Now Master Craft Roofing is a CRM power user after being a part of the beta program that helped shape the CRM’s development. Through feedback and testing, Master Craft helped Roofr craft the tools that they, and other roofing businesses, actually needed to succeed.