What role does authenticity play in sales? Does emotional intelligence really help you land more deals? You may be surprised by the answer.

In this special episode of the Roofr Report, Pete is joined by Marc and Melissa from Improv My Sales to talk about the importance of authenticity in roofing. It impacts everything from connecting with customers and getting those referrals to minimizing arguments and improving relationships. Better yet -- you can use these tips in your personal life, too!

You can follow @ImprovMySales on Instagram and on Facebook.