Roofr of the Month
Just over a year ago, Jacob LaRue co-founded Honeydew Roofing with a vision rooted in hustle, integrity, and long-term growth. Starting with a single San Antonio office and big dreams, he and his team are already expanding into Frisco and Austin. And that’s just the beginning.
Jacob’s journey into roofing wasn’t planned. After running a landscaping business and realizing the toll it was taking on his health, he pivoted into sales at a roofing company. From there, he helped grow that business from the ground up to $30M in under three years. It's during that time he learned about leadership, structure, scalability.
What makes Honeydew Roofing different? It’s not just about putting shingles on homes. Jacob is building a true business: W2 staff, wrapped company trucks, streamlined production processes, and 50+ automations in Roofr. The goal? Turn Honeydew Roofing into a one-stop shop for all home services: built to scale, built to last.
From early SOP overhauls to texting proposals to customers, Jacob is proving that roofing companies don’t have to be scrappy forever; They can be smart, tech-driven, and sustainable from day one.
"We don’t want to just run a roofing business — we’re building something that lasts.”
Automations make the world go ‘round
Jacob uses over 57 custom automations — and he's still building more. His goal? To reduce mental load, keep leads moving through the pipeline, improve customer communication, and streamline internal operations.
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