
Roofr of the Month
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From driving box trucks at Lowe’s to running a $3 million roofing business in just one year, Brad Strawbridge’s journey is proof that hustle and strategy can pay off big. As founder of Capital City Roofing in Johns Creek, GA, Brad has cracked the code on standing out in Atlanta’s ultra-competitive market: combining lightning-fast proposals, honest conversations, and a relentless focus on customer service.
Armed with Roofr’s instant estimating tools, Brad boasts a 75% close rate, often sending beautifully designed proposals from the side of the road before he’s even met the customer. But the road to success hasn’t been all smooth shingles. Brad’s first year brought battles with shady marketing agencies and the challenge of finding quality hires who share his passion for excellence. His advice to fellow roofers? Don’t sweat the small stuff, hire a bookkeeper early, and always keep the customer at the center of your business.
Now, Brad’s thinking bigger than ever. With his eyes set on expanding Capital City Roofing across the Southeast — and maybe one day nationwide — he’s determined to build not just roofs, but an enduring brand. One thing’s for sure: whether it’s custom timber homes or residential reroofs, Brad isn’t slowing down.
"Rome wasn’t built in a day. You’ve got to enjoy the journey in roofing."
Speed to lead faster than the competition
Brad has mastered pairing our Instant Estimator with beautiful proposal templates so he can out speed-to-lead his competition, and WOW homeowners at the same time. He’s leveraging everything from measurements and automations to lead capture to streamline how his team works. And, he passes the savings from a lower-overhead system on to his customers.
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