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Roofr of the Month

Brad Strawbridge, Capital City Roofing

Welcome to the club, Brad.

Brad Strawbridge

Brad's story

Brad Strawbridge

From driving box trucks at Lowe’s to running a $3 million roofing business in just one year, Brad Strawbridge’s journey is proof that hustle and strategy can pay off big. As founder of Capital City Roofing in Johns Creek, GA, Brad has cracked the code on standing out in Atlanta’s ultra-competitive market: combining lightning-fast proposals, honest conversations, and a relentless focus on customer service.

Armed with Roofr’s instant estimating tools, Brad boasts a 75% close rate, often sending beautifully designed proposals from the side of the road before he’s even met the customer. But the road to success hasn’t been all smooth shingles. Brad’s first year brought battles with shady marketing agencies and the challenge of finding quality hires who share his passion for excellence. His advice to fellow roofers? Don’t sweat the small stuff, hire a bookkeeper early, and always keep the customer at the center of your business.

Now, Brad’s thinking bigger than ever. With his eyes set on expanding Capital City Roofing across the Southeast — and maybe one day nationwide — he’s determined to build not just roofs, but an enduring brand. One thing’s for sure: whether it’s custom timber homes or residential reroofs, Brad isn’t slowing down.

75% close rate
on qualified leads with Roofr
10 years
in roofing
$3 million
in his first year in business
"Rome wasn’t built in a day. You’ve got to enjoy the journey in roofing."
Brad Strawbridge

Speed to lead faster than the competition

Brad has mastered pairing our Instant Estimator with beautiful proposal templates so he can out speed-to-lead his competition, and WOW homeowners at the same time. He’s leveraging everything from measurements and automations to lead capture to streamline how his team works. And, he passes the savings from a lower-overhead system on to his customers.

Brad Strawbridge
With CRM and automation features, we’ve built a seamless workflow—from lead capture to estimate to follow-up—all without the back-and-forth. Roofr gives us the systems to scale and the tools to serve homeowners faster and better.
The measurement reports save hours of manual work and let us generate quotes the same day a lead comes in. The proposal tool helps us send professional, branded presentations that close deals faster.

Read to Brad's story

Discover how Brad Strawbridge transformed his roofing business with Roofr's digital proposals, streamlining operations, enhancing professionalism, and boosting conversion rates.

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Listen to Brad's story

$3 million in his first year? That's more than beginners luck. Hear how Brad turned a new roofing business into a thriving success in this episode.

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