How to Win More Roofing Jobs in 2025

As we look ahead to 2025, the roofing industry is poised for growth and innovation — but with that comes increased competition. To succeed, it’s not just about marketing harder. Responding faster, outshining competitors, and building lasting relationships with your community will make the true difference.

To win more roofing jobs in 2025, you need to think beyond marketing. Every single piece of the puzzle will impact whether 2025 is a better year for you or not.

In this blog, we’ll explore how to position your roofing company for success in the coming year, covering everything from the importance of data to the role of software in improving efficiency. Let’s dive in and set you up to sell more roofs in 2025.

Looking for the cliff notes? See our TLDR at the end.

Ensure brand consistency

To sell more in 2025, you must ensure every customer knows who they are working with. They should be able to tell your roofing business from your customers.

Do you have a logo? Is that logo on your website, emails, facebook page, proposals, and invoices?

Does all your marketing material use the same fonts and colours?

The real question: Could your past and current customers recognize your business from a lineup?

In roofing, it's about being recognizable. Consistency is key.  Plus, this helps you look like a professional business that is trustworthy.

If you don't yet have this, take the time before the new year to get these foundations solidified. It'll help you in the long run.

Marketing isn’t enough: It’s about speed and standing out

While marketing gets you leads, winning the job depends on how you handle them. And if your reputation is sunk, then marketing won't save you. Treating new leads right is the best way to kickstart new customer relationships on the right foot.

Speed to lead — the time it takes for you to respond to a potential customer — is one of the most critical factors. If you can respond to leads within 5 minutes, the conversion rate sits around 70%. That drops to 50% at 30 minutes, and then to 5% at 24 hours.

5 minutes may seem really really fast, but software can actually make it possible! We'll get into that later.

Speed alone isn’t enough, though. Customers need to see why you’re the best choice. This is where professional proposals, clear communication, and stellar reviews come in.

Software can help with all that too. Again, we'll get into that later.

If you are new to marketing, you can check out our blog on that here.

Build your brand and reputation

Your brand is more than just a logo — it’s your reputation. Roofing is a trust-based business, and a strong reputation can make all the difference. To build your brand:

• Engage with your local community through sponsorships or partnerships.
• Encourage happy customers to leave online reviews.
• Share your expertise through blog posts, social media, or community workshops.

A well-managed reputation not only helps you win jobs but also keeps customers coming back for future projects.

Think about your post-sales process

Another big factor on customer experience — and referrals and reputation — is how you treat your customers during and after production.

Do you leave their lawn free of debris? Do you reach out for a review after? Is your installation crew kind to them?

Your production and post-production process is very important. Too many roofing companies stop thinking about the process after the sale. In doing so you're loosing out on huge potential future sales.

Be the go-to roofer in your neighborhood

People like to work with businesses they know and trust. Becoming the go-to roofer in your neighborhood requires more than just great work; it requires visibility.

In the Roofr Report podcast, we often discuss strategies for building local connections, from leveraging neighborhood networks to creating personalized marketing campaigns. By positioning yourself as a trusted local expert, you’ll not only win more jobs but also build long-term customer relationships.

You can grow your reputation as the neighborhood roofer by:

• Participating in local events
• Being active in community facebook groups
• Use lawn signs and door hangers to increase recognition
• Donate to local charities
• Sponsor local groups or events

Understand your market and your audience

Every market is different. To succeed, you need to understand the specific needs and preferences of your local audience. Here are some tips:

• Survey past customers to identify what matters most to them.
• Research competitors to see what strategies work in your area.
• Use tools like Google Trends to spot regional roofing trends.

This knowledge allows you to tailor your services and marketing efforts to what your audience values most, helping you stand out.

Sell the way your customers want to buy

Different generations have different buying preferences. To sell more, you need to adapt your sales approach to your audience:

• Millennials and Gen Z: These tech-savvy customers prefer digital communication like texting, email, and online booking.
• Gen X and Baby Boomers: While they may appreciate digital tools, many still value personal interactions and clear, face-to-face communication.

By understanding how your customers want to buy, you can tailor your sales process to meet their expectations, increasing your chances of closing the deal.

Software: Your sidekick in roofing sales

Software encompasses a whole lot of tools, all of which can help you sell more. By implementing tech into your entire sales process, you can remove pain points for your business, improve your sales strategy, and help your team close more deals.

Improved speed to lead

Remember what we said about speed to lead? Automation tools can handle time-consuming tasks like sending follow-up emails, scheduling appointments, or generating initial quotes.

For example, Roofr’s Instant Estimator lets you provide potential customers with ballpark pricing immediately, so you never lose a lead to a faster competitor.

The automation triggers in the CRM mean that when a new lead comes in, they get an email right away! That speedy response time will make you stand out from the competition.

Long-lasting impressions to drive referrals

Additionally, using software can help you build positive impressions that will last long after the job is complete. We know that referrals are huge in roofing, and they're only going to come from satisfied customers.

Winning more sales depends on a world-class customer service, building trust, listening to customers, and focusing on long-term relationship building.

Software that can help you make easy-to-read proposals, simplify customer communication, and an easy payment process post job can make all the difference to a homeowner.

Measure what works with data

Are you pouring money into marketing without knowing which efforts lead to sales? Tracking data is the key to understanding what works — and what doesn’t. By analyzing metrics like lead conversion rates, proposal acceptance, and response times, you can identify areas for improvement and allocate your resources more effectively.

If you really want to increase roofing sales, then you need to focus in on what actually sells you roofs. There's no point spending hours every week door knocking, for example, if it doesn't actually bring you business.

TLDR: How to sell more roofs

• Don't just focus on just "marketing". It doesn't matter how much money you spend on ads if your customer experience is horrible.
• Creating a world-class customer experience will grow your reputation and drive referrals
• Make sure you know who the homeowners are in your area: Are they newer home buyers? Younger? Older?
• Sell to homeowners the way they want to be sold to.
• Use software to improve your speed to lead, customer experience, and sales process.
• Track what actually sells so you can focus your efforts in a smart way.

Set yourself up for success in the new year

Winning roofing jobs in 2025 isn’t just about working harder—it’s about working smarter. By focusing on speed, leveraging data, and investing in tools that streamline your operations, you can stay ahead of the competition and deliver an exceptional customer experience.

If you're looking for a roofing CRM that can help you sell more while organizing your business process, Roofr can help! Chat with a Roofr expert today to learn more.