
Roofr of the Month



Some roofing companies are built to chase storms. Craddock Roofing was built to weather them.
In 1984, Tom Craddock returned home to Houston with nothing but $1,000 in his pocket and a pickup truck. What he built from there was a business rooted in craftsmanship, integrity, and family. For more than 40 years, Craddock Roofing has stayed true to its niche — residential reroofing done right. Through boom times, hurricanes, and hailstorms, Tom resisted the urge to scale recklessly. He kept things lean, focused, and always at the highest standard: every roof carrying the Craddock name had to be one they were proud of.
Now, the torch is being passed to the next generation. Lawson Craddock’s path into roofing wasn’t ordinary. He spent 14 years as a professional cyclist, competing at the Tour de France and the Tokyo Olympics. Yet, despite racing on the world stage, Lawson always knew his finish line was back home, alongside his father.
He spent his first few months at the family company hauling trash, tearing off shingles, and earning the trust of the crews who’ve been with the company for decades. That humility, paired with an Olympian’s discipline, has fueled a seamless transition.
With Lawson at the helm, Craddock Roofing is blending tradition with technology. Old briefcases of paper folders have given way to Roofr pipelines, digital proposals, and streamlined workflows.
The company isn’t aiming to become a storm-chasing sales machine. Their future vision is simple: grow sustainably, get their name a little more out there, and keep building on the foundation of trust and quality Tom laid down 41 years ago. Or as Tom puts it best: “Just being the best.”
“It’s our last name on the certs and the company, so it’s our reputation on the line.”
An organized pipeline is a moving pipeline
Having an all-in-one CRM gives Craddock Roofing the ability to monitor how jobs flow, keeping the pipeline moving smoothly, and jobs converting. It gives them the ability to stay on top of their leads and jobs, so nothing slips through the cracks.


