Roofr of the Month
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When Matt Smith launched Early Bird Roofing in May of 2025, he wasn’t trying to be another roofer with a pickup and a dream. He was building a business with a plan. Matt came into roofing with years of experience building and selling companies, and he knew exactly what most contractors don’t: if you want to scale fast, you’d better get your systems straight from day one.
In just five months, Early Bird hit $1M in sales, and Matt makes it clear it’s not luck… it’s process. From obsessing over lead sources to dialing in a real sales framework, he refuses to run his business like a hobby. And it shows. Every call gets answered. Every appointment gets confirmed. Every little detail gets documented so nothing slips through the cracks.
Matt’s vision isn’t small. He and his partner are building Early Bird to $10–$15M with the goal of selling to private equity in 3–5 years. But under all that drive, Matt is still the same grounded guy who says his real dream is simple: “I’ve got a young daughter. I just wanna hang out with her as much as humanly possible.”
Early Bird isn’t just growing fast. They’re growing intentionally, with clean systems, smart marketing, and a customer experience that actually matches the promises made at the kitchen table. That’s the new era of roofing Matt represents.
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“I always talk about three things you’ve gotta be great at: marketing, your sales process, and fulfilling on the promises you make to the customer.”
Integrated material ordering makes the world go 'round
Ordering materials is one of the most time-consuming, error-prone parts of any roofing company, and Matt has zero interest in wasting hours chasing down reps or rewriting orders. Roofr’s integration cuts all that friction out.
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