Building the most trusted roofing platform in the world.

Our mission is to ensure every family has access to an affordable roof.
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Our story

In the early 2000’s, a twelve-year-old Richard Nelson was awoken early and told he’d be joining the family business — he was on a roof by the afternoon, thus becoming a third-generation roofer.

Richard spent his summers on job sites, hoisting bundles as a kid to eventually becoming an installer. Fast forward to his mid 20’s, Richard decided to take a position at a larger roofing company as a sales person. It was then when he realized the inefficiencies, and he understood the time and money it was costing contractors and homeowners and knew something needed to change. With a vision of building the most trusted roofing platform in the world, he quit his job, partnered with CTO Kevin Redman and started Roofr in 2016.

By 2017, Roofr was admitted to Y Combinator, propelling Roofr into the tech-world spotlight and allowing Roofr to raise millions of dollars in venture capital funding from Crosslink Capital, Bullpen Capital and many other high-profile investors. Today, Roofr operates on a multinational level, serving thousands of roofing contractors across North America.

Roofr is already trusted by  thousands of roofers

Our values

Think unconventionally

We think without limits. No idea is too audacious. We embrace innovation and creativity at every level. We seek new solutions and take smart, calculated risks.

Utilize positive discontent

We celebrate our wins, but always look for ways to do better.

Welcome collaboration

We carry ourselves with quiet confidence. We trust and support each other. Open, honest and constant communication is key to innovation and growth.

Embrace the mission

We believe having fun allows for creativity to flourish and produces optimal performance. We always engage in work that brings us one step closer to our mission.

Be customer obsessed

We go above and beyond with every single customer. Speed is important, passion and pride are even more. Every decision is made with our customer in mind.
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Embody resiliency

When faced with adversity, we persevere. No matter what is put in front of us, we face it with a calm and collected mind. We do not dwell on the problem, we focus on the solution.

Our team

Roofr CRM: A roofing CRM that works for you
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John Cartwright
VP of Engineering
Doug Baerlein
Director of Product Management
Dale Osborne
Team Lead - SDR
Alix Dufrat
Onboarding Specialist
Richard Rutitis
Sr Director of Finance
Marissa Rocha
VP of Revenue
Salvina Lauricella
Team Lead - CSR East Coast
Lindsay Reitz
Team Lead - CSR West Coast
Rick Sin
Senior Software Engineer
Daniel Forbes
Performance Marketing Lead
Matt Radford
Lead Development
Gerard Konieczny
Revenue Enablement Specialist
Nicholas Capobianco
Manager - Account Executive
Kate Robertson
Director of Brand Marketing
Natasha Jadavji
Revenue Operations Manager
Richard Nelson
CEO
Kevin Redman
CTO
Fabricio Brito
Team Lead - Engineering
Oscar Ozaine
Engineering Team Lead
Christopher Ghouchandra
Engineering Team Lead
Pete McKendrick
Product Strategy Lead
Rhizlane El Atifi
Customer Success Manager
Puthal Thapo
Customer Success Manager
Yuki Matsubara
User Support Technician
Denny Man
Operations Lead
Robert Charbonneau
Senior Backend Engineer
Josh Elijah Nitsopoulos
Account Executive
Nathaniel Ward
Principal Product Manager - CRM
Rishabh Chona
Customer Support Representative
Shariq Jamil
Customer Support Representative
Laith Zidan
People Operations Specialist
Derrick Eason
Director of Customer Success
Taylor Joosten
Customer Support Representative
Amin Ali
Senior Software Engineer
Stella Kulagowski
Customer Support Representative
Danny Cho
Director of Partnerships
Tiffany Choi
Lead Product Designer
Adrienne Henderson
Onboarding Specialist
Adrian Fahrni
Controller
Sarah Smith
Customer Support Representative
Vivian Liou
Customer Support Representative
Avery Levitt
Product Designer Lead, CRM & Design Systems
Gonçalo Henriques
Sr. Product Manager, Growth
Zack Townson
Onboarding Specialist
Josiah Gonzales
Customer Support Representative
José Vásquez
Senior Software Engineer
Marianna Marchioro
Customer Support Representative
Mai McQueen
Sales Development Representative
Chris Boutin
Partnership Enablement Team Lead
Artem Tarasov
Senior Frontend Engineer
Borys Seiryk
Senior Frontend Engineer
Jason Geng
Customer Support Representative
Thamy Nakashima Possamai
Operations Coordinator
Toni Neri-DesLauriers
Director of Talent Acquisition
Madison McGregor
Customer Support Representative
Cameron Petriw
Sales Development Representative
Rajiv Jhurani
SVP of Product Management
Adriana Duarte
Sr Visual Designer
Cameron Murphy
Account Executive
Andrii Palokha
Principal Sourcer
Bryana Kitchen
Software Engineer
Joana Graça
Customer Success Manager
Dennis Marchand
Senior Frontend Engineer
Mau Guloy
Director of Events and Field Marketing
Rob Simon
Senior Director of Product Design
Gabby Yu
Group Product Manager - Payments
Ellis Snow
Senior Account Executive
Lane Alo
Principal Product Manager
Seongjun Kim
Senior Frontend Engineer
Cam Mills
Senior Product Manager
Marc Hansen
VP of Marketing
Quinton Coish
Senior Data Analyst
Cory Mikulik
Senior Backend Engineer
Rachel Gould
Engineering Team Lead
Dave Earley
Senior Backend Engineer
Diana Pechar
Senior Product Designer
Meredith Rear
Implementation Specialist
Andryi Drobenyuk
Senior Frontend Engineer
Dakota Gonzales
Customer Support Representative
Yurii Bilyk
Engineering Team Lead
Kristin Rice
Customer Support Team Lead
Jasmine Stokes
Customer Support Representative
Nicolas Andrade
Senior Backend Engineer
Charlie Lendway
Senior Account Executive
Connor Willhelm
Senior DevOps Engineer
Sachin Rawat
Operations Manager
Shawn Flynn
Financial Analyst
Mackensey Young
Sr Product Marketing Manager
Taylor Jackson
Product Designer
Bruce Brophy
Senior Backend Engineer
Brandon Bishop
Senior Account Executive
Jennifer Cote
Content Marketing Manager
Josh McCreight
Senior Backend Engineer
Ljubomir Drakulovic
Senior Backend Engineer
Michelle Guerra
Customer Support Representative
Matt Pua
Senior Frontend Engineer
Tyson Kroeker
Senior Backend Engineer
Chase Clifton
Senior Backend Engineer
Skan Raveendran
QA Team Lead
Eric Doyle
Partnerships, Territory Representative

Our Investors

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Join thousands of roofers who successfully streamline their sales process with Roofr

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