How to Pick the Best Roofing CRM (Without Being Sold To)

Choosing the best roofing CRM for your business is tough. That’s why roofers turn to peer reviews on G2.

Every roofing software company wants your attention, and each one has a different reason they’re the best. You know you’re reading this on the Roofr website, right? You’re expecting the sales pitch any minute. 

Well, here’s a refreshing bit of honesty. We don’t want you to make your CRM decision based on what we have to say. We want you to hear from real roofing contractors and business owners. 

Gather info. Compare. Then make the call that’s best for you. 

Surprised? Well, we’re confident in our product. And we like to put the power in our user’s hands.

Read on for the lowdown on comparing roofing software reviews using G2. And to see how major roofing CRMs stack up, including JobNimbus, AccuLynx, CompanyCam, and yes, Roofr. 

(Spoiler: Roofr comes out on top… but we’ll let you judge that for yourself.)

G2’s your first stop for roofing software reviews

Busy season will be back again in no time. The time to research is NOW, when you’re not totally underwater. 

The CRM and tech foundation you build is one of the most important decisions you’ll make for your roofing business. So, look at data from real users. 

  • What was their experience with the software? 
  • What works? What doesn’t? 
  • What aren’t the sales folks saying? 

That’s where G2 comes in. It gives you real user reviews, lets you compare your options, and makes recs based on what real folks think, not what sales and marketing teams say.

Plus, G2’s Winter Reports just launched (December 2025) — so the data we’re sharing today is brand new. Not based on how the software was a year or three ago.

Here’s what to look for

Every roofing business is different. So before you go chasing reviews and testing CRMs, consider: 

  • Your pain points - what’s slowing your business down? 
  • Your needs - must-haves vs. nice-to-haves. 
  • Your team - who’s using this tool? 

Once you narrow those deets down, G2 will help you find the best option. 

The categories to pay attention to most include usability, relationship, and momentum. We’ll break down what each of those means now.

Why usability matters 

Usability is a key G2 category. It’s exactly what it sounds like. How easy is this software to learn? Can I get going without much trouble? 

Don’t assume that hard-to-use tech is somehow better. A bad user experience doesn’t equal complexity. It means that software is badly designed or does a poor job explaining itself.

Your sales team and crews need to be able to use your CRM effectively, no matter their comfort with tech. Usability’s HUGE in roofing. 

Usability scores (Winter 2025) 

  • AccuLynx: 8.54
  • CompanyCam: 8.69
  • Roofr: 9.17
The G2 Best Usability badge awarded to Roofr in Winter 2025.
Check out the Roofing Usability Index for yourself on G2.

It’s not a fling, it’s a relationship

The next G2 category to pay attention to is relationship

To put it one way, relationship is the AAS (“as a service”) in SAAS (“software as a service”). 

It means a tech vendor that’s good at listening and adapting to what users need. They take customer feedback seriously and treat folks with respect. 

Having the greatest tech platform in the world doesn’t mean sh*t if you don’t know how to treat people.

Relationship scores (Winter 2025) 

  • FieldPulse: 8.23
  • CompanyCam: 8.38
  • Roofr: 9.04
The G2 Best Relationship badge awarded to Roofr in Winter 2025.
The G2 Best Relationship (Small Business) badge awarded to Roofr in Winter 2025.
Check out the relationship scores of major roofing CRMs on G2.

Feel the momentum

The last G2 category we’ll highlight here, Momentum, matters more than you’d think. 

A software vendor with momentum is constantly growing and improving. They’re agile, with their finger on the pulse of an ever-changing industry. 

And if they have a great satisfaction score to match, it means they’re putting that momentum to use in service of their users, not just their bottom line. 

It’s the sign of a mature service provider that listens to its customers. One that wants to grow and improve over time, not sit and stagnate. 

Momentum Grid scores (Winter 2025)

These scores are calculated by averaging Momentum and Satisfaction ratings: 

  • CompanyCam: 51
  • FieldPulse: 54
  • Roofr: 83
The G2 Momentum Leader badge awarded to Roofr in Winter 2025.
Compare momentum AND satisfaction scores on G2.

How it all comes together

Alright, enough lead-up. Here’s the big picture. 

G2 takes every user review into account and rates industry software on a grid.

G2 scores (Winter 2025) 

  • CompanyCam: 65
  • Leap: 65
  • Roofr: 88
The G2 roofing software grid ranking as of Winter 2025, showing Roofr as a leader compared to other popular roofing CRMs.

We’ll let it speak for itself. 

The G2 Leader badge awarded to Roofr in Winter 2025.
The G2 Leader (Small Business) badge awarded to Roofr in Winter 2025.
🧐 Ready for more research? Explore all roofing CRM ratings on G2
🏃 Want to get started with Roofr? Right this way

About the author

As Roofr's Content Marketing Manager, Joel writes thoughtful, researched articles made to help roofers grow. With over a decade in comms and content marketing, Joel knows how to tell stories that people actually want to read.