The roofing industry has long been viewed through a narrow lens; one often dominated by old-school mentalities and a distinct lack of diversity. But look closer at some of the most successful, tech-forward, and community-driven roofing companies today, and you’ll find a common thread: women are leading the charge.
At Roofr, we’ve had the privilege of seeing firsthand how women are reshaping this industry. As leaders, entrepreneurs, and operations experts, they’re innovating, streamlining operations, and building legacies of empathy and excellence.
To celebrate Women’s History Month, we’re highlighting six incredible Roofr of the Month winners who prove that the future of roofing is inclusive. Efficient. And unstoppable.
The Visionaries: Turning Challenges into Triumphs
Victoria Veltri – Dynasty Roofing
When life threw Victoria the ultimate curveball, she didn't just survive—she built up. Following the sudden passing of her husband, the former teacher stepped up to lead Dynasty Roofing in Houston. In just two years, she expanded to 15 salespeople and opened a San Antonio branch.
Victoria’s secret weapon? Leading with a "people-first" psychology. By using tools like the Roofr Instant Estimator, she removes the friction of pricing early, allowing her team to focus on building genuine relationships.
Amanda Veinott – Maven Roofing & Exteriors
In New Jersey, Amanda is redefining what it means to be a 100% women-owned business. Since opening in 2023, Maven Roofing hit a staggering $1.5M in sales in just seven months. Amanda leans into her entrepreneurial spirit to challenge homeowner perceptions, using Roofr Payments to keep her cash flow as modern and efficient as her business model.
“To me, being a woman in roofing isn’t about standing out … it’s about standing on the shoulders of the women who paved the way. It’s about standing beside other women who are forging new paths in this industry and expanding opportunities across the country for people who may have never seen roofing as a viable career. I’ve been fortunate to have incredible female mentors (like Lynn Picone, a senior leader at GAF, who has spent more than 3 decades in roofing) who proved that we belong in every room and on every jobsite. I see my role as building on that foundation - strengthening it - so the path is even clearer for the women and girls coming next. Roofing isn’t simply open to them. It needs their leadership, their creativity, and their strength.”
The Operations Icons: Mastering the Workflow
Melissa Rogers – C2C Roofing & Restoration LLC
For Melissa, no two days are the same, and that’s exactly how she likes it. From SEO and website updates to standing seam proposals, Melissa manages the entire heartbeat of her roofing division.
By centralizing her workflow in the Roofr CRM, she has turned a two-day estimation process into a four-hour window. Growing up on job sites gave her the foundation, but her ability to juggle operations and permitting (even in Broward County!) makes her a modern roofing powerhouse.
Lisa Coates – DeLeon Affordable Roofing
A Stage 3 breast cancer survivor and former general contractor, Lisa brought a "warrior" mentality to DeLeon Affordable Roofing in Nova Scotia.
As Director of Operations, she implemented a rigorous vetting system for subcontractors and a quality control process where tradespeople check each other’s work. Her goal is a 35% profit margin driven by tech integration, proving that high standards and high tech go hand-in-hand. Lisa is the picture perfect example of a woman just getting it done, day after day.
The Community Builders: Impact Beyond the Shingle
Hannah Smith – Smithrock Roofing
Hannah joined her husband Jordan at Smithrock Roofing and immediately shifted the business into high gear. While she streamlined their proposals to build professional trust, her heart remains in the community. Through their "Shingles for Sneakers" initiative, Hannah ensures that every roof sold provides shoes for those in need.
For Hannah, roofing is an opportunity to change the "untrustworthy" perception of construction, one honest interaction at a time.
“Being a woman in roofing means leading in an industry that hasn’t always expected me — and exceeding expectations anyway. We don’t just build roofs; we build strong teams, support families, and create opportunity. Visibility matters. The next generation of women deserves a seat at every table and a place on every roof.”
Kaela Edlund – ABC Supply
Success in roofing isn't only for the contractors. It’s also about the partners who support them. Kaela, an Outside Sales Rep for ABC Supply in Atlanta, is the ultimate advocate for the "little guy."
Having started on roofs herself seven years ago, she now bridges the gap between distribution and technology. She’s a massive proponent of the ABC Supply integration with Roofr, helping contractors access live pricing and order materials with a single click.
Women in roofing: A new standard for the industry
The stories of Amanda, Hannah, Kaela, Lisa, Melissa, and Victoria represent a fundamental shift in the trades. These leaders are proving that success in roofing is about a lot more than hammers and nails, or even time spent up on a roof. Success comes from courage. From strategic empathy, technological adoption, and resilient leadership.
These women are using software to reclaim hundreds of hours, launching charitable initiatives to heal their communities, and scaling multi-million dollar businesses from the ground up. At Roofr, we’re proud to provide the tools that help these women build faster, grow smarter, and continue to shatter expectations.
They’re shingling right over the glass ceiling.
And what’s more, they’re throwing down ladders and encouraging other women to climb on up.