Imagine getting a sketchy-looking email from [email protected] trying to sell you a roof.
Yeah. No thanks. It’s weird before you’ve even opened the message.
Now flip the script. Say a homeowner finds a leak after a heavy rain. They search “roof repair near me,” find your website, and request an estimate. Minutes later, they get an email from [email protected].
Feels different, right? Much more trustworthy.
That's the power of a custom domain email address. It’s a small but important upgrade that can help your business build a brand, win more work, and stay out of the spam folder.
What is a custom domain email address?
When you launch a roofing business, you’re probably using a free email address like [email protected] or [email protected]. Nothing wrong with that, at first. We’ve all used them.
But it screams “one-man show,” whether that’s true or not. It’s what a new business uses, not an established one.
A custom domain email uses your own website domain, like:
The domain name, or URL, is just another name for your website address.
Most businesses set up a few of these emails. One for estimates or appointments, one for general customer support. And personalized emails for the owner and sales reps, so customers know they’re talking to a real person.
They all use the same consistent domain name. They look professional, they feel professional, and they mean you’re dealing with a professional.
It’s like an ID badge that proves you’re vetted, all part of the same team.
Do I really need one?
Yep. Here’s why it matters.
If you're growing a business (not running side jobs on weekends), you need to look like a business. How you show up in an inbox is your brand, your identity, your first impression on the customer.
Here’s how a custom domain email address makes a difference:
- It builds credibility: People are more likely to trust a professional-looking email. It shows you’re invested.
- It gets your emails opened: Over time, emails from custom domains get better open rates. And they’re less likely to get buried in spam or filtered out. If you want folks to actually read your emails, use a domain name.
- It keeps you secure: Free email addresses are more common targets for phishing, malware, and scams. Anyone could make a free Gmail or Yahoo that looks like yours and use it to trick your customers. Custom domain emails, when set up right, are more secure.
- It pairs with your website: If you already have a website, you’re halfway there. Your email lives off the same domain. And if you don’t have a website yet, start there. Roofers with a simple website close 500+ jobs/year, on average, while those without one only close ~275.
More than anything, a custom email address tells people you’re legit.
Okay, but how does this help my ROOFING business?
A custom email address isn’t just classy — it’s practical too. It’ll help you land more jobs.
Here’s how:
- Reaches more customers: When you send estimates or seasonal promos, you’ll land in their inbox, not the junk folder.
- Shows you’re serious: Homeowners are wary of scams. If your email address looks amateurish, the trust is gone. That could mean losing repeat business or a referral.
- Makes you memorable: The roofing industry is crowded. So your brand (name, logo, and yes, even email) need to stand out. If customers remember you, they’ll refer you.
- Scales with your business: As you grow, it’s easy to add new emails under the same domain name. It’ll keep you organized, consistent, and easier for customers to reach.
This stuff matters in any industry, but especially in the trades. Unfortunately, the roofing business has a lot of shady players and fly-by-night operations which give good roofers a bad name.
You don’t want to be lumped in with amateurs or bad actors. Just don’t take the risk!
Sounds complicated. Pass.
We get it. You’re busy. You’ve got crews to manage, leads to chase, roofs to finish.
But waiting too long to get your tech set up — your website, email, and a solid, all-in-one CRM — WILL come back to bite you in the ass.
High-tech roofing teams close jobs 16.4% faster than low-tech ones. Every day you wait, you lose more work to the other guys.
Besides, you’re up against a ticking clock:
- Email providers like Gmail and Yahoo require a verified domain to send emails in bulk.
- If you send sales emails from a personal account, it’ll get flagged as spam.
- Once your sender reputation is damaged, it’s over. Your emails won’t go through.
You need a reliable email setup. There’s nothing worse than losing a job because the customer didn’t get your message.
Where do I start?
Thankfully, setting up a custom domain email is pretty simple these days.
Popular site builders like Wix, Squarespace, GoDaddy, and Namecheap offer email setup tools. You can buy a .com address (your domain), build a simple site, and set up your email all in one place. For most businesses, one of these will be the easiest and safest route.
Or, if you already love using Gmail or Outlook and you don’t want to change, that’s fine too. You can use Google Workspace or Microsoft 365. Just be aware you’ll need to pay per user (it can get pricey), and you may need to fiddle in the backend to connect your domain.
If all else fails, ask whoever built your website or handles your IT stuff. They can walk you through it or point you to the right place.
The lowdown for roofers
Roofing’s a trust-based business. People are letting you on their house. They’re writing big checks. They’re hoping the job gets done right the first time.
So, anything you can do to build confidence is worth the effort.
Getting a custom domain email:
- Costs almost nothing
- Takes, like, an hour to do
- Pays off every time someone opens one of your emails
- Reinforces your brand and your professionalism
And once you’ve got that custom domain email set up, pair it with Roofr’s CRM.
Send beautiful branded proposals. Track leads from estimate to invoice. Instantly order materials. And automate reminders and follow-up messages. It even links up with your shiny new expert email address!
Register today for free, and get a roof measurement report on us. There’s nothing to lose, so give us a try. Your business will thank you.