May 19, 2021

Roofr 2.0: The all-in-one sales platform for roofers. From accurate roof measurement reports to project-winning proposals.

We’re thrilled to announce today that Roofr has successfully closed a post-seed funding round of $4.25 million

Time to read:
2 Minutes
Written by
Kate Robertson

Monday, May 17TH -- We’re thrilled to announce today that Roofr has successfully closed a post-seed funding round of $4.25 million. This round was led by Bullpen Capital, with participation from Avidbank and Crosslink Capital. This investment will bring our total amount raised to $8.25 million since we were admitted to Y Combinator in 2017. The round comes on the heels of a product evolution that has been generating intense interest in the roofing industry.

When our founder Richard Nelson, a third-generation roofer, originally set out to create Roofr as a marketplace, he quickly intuited that an essential piece of the puzzle was missing: simple and powerful SaaS software that roofers need to better understand and serve their customers. This round helped shift our product focus to a SaaS platform for roofers, marking an exciting pivot in our company strategy. The new features built with this funding will continue to help roofing businesses grow, along with complementing our current roofing marketplace that is already connecting roofers and consumers.  

When we began shifting our product focus to SaaS for roofers back in 2019, the market immediately responded with dramatic increases in customer retention and satisfaction, leading to additional funding. Our goal is to be the SaaS platform built for roofers by roofers.  We re-built the Roofr platform to serve as a complete sales toolbox for thousands of roofing contractors and counting. The Roofr platform now offers a range of features that enables users to produce accurate measurement reports, create estimates in minutes and generate beautiful proposals that win more business.

“Since I was 12, I've been working on roofs with my uncle and father. Roofing is in my blood. In my twenties, I took a sales position at a large roofing company. It was there I got a firsthand look at how archaic the system is, how much outdated processes cost contractors in both time and money, and I knew there had to be a better way,” said Nelson. “The pandemic accelerated digitalization in the roofing industry and exposed some vulnerabilities. That made it clear that providing roofers with the software and tools they need to streamline their business processes is how we deliver on our mission of ensuring every family has access to an affordable roof.”   

The tools we offer at  Roofr significantly improve both time to repair and reduce cost and overhead. By leveraging aerial imagery, we deliver detailed roof measurement reports with industry-leading accuracy. Roofers also have the ability to draw their own roof measurement reports through drone, blueprint, and satellite images. All in all, the Roofr platform allows roofers to streamline their estimating process by creating templates that calculate materials, margins and labor rates in an instant and then produce branded, professionally designed proposals that customers can e-sign with a click.

“Roofers know what they want, and it is our job to give it to them,” said Ann Lai, General Partner, Bullpen Capital, who recently joined the board of directors at Roofr. “By leveraging technology to modernize the core sales and estimation processes for roofing contractors, the Roofr team enables roofers to focus on doing what they do best.  And roofers love them for it, as reflected by their exceptional retention. At Bullpen we believe in building software that authentically enhances the everyday processes of small businesses. This is the secret to Roofr’s success and our thesis in the space.” 

At Roofr, we plan on using this cash infusion to continue to build out our platform and ensure we are providing a world class experience to all of our customers. 

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About Roofr

Built by roofers for roofers, Roofr is a SaaS platform that’s an all-in-one sales toolbox for roofing contractors. The company was founded by a third-generation roofer with a vision to build the most trusted roofing platform in the world. Roofr gives roofing contractors everything they need to save time, money, and close more business. They offer aerial images to generate highly accurate measurement reports, create estimates in minutes and generate beautiful proposals that customers can e-sign with a click.

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