Chandler Got 35 Leads in One Month and Doubled His Close Rate
Chandler Pedini, Five Star Roofing
The Challenge
Five Star Roofing had leads coming in. The problem was sorting the real ones from the tire kickers. A phone call or a generic contact form doesn't tell you whether a homeowner is in budget, in the service area, or actually ready to move forward. Every one of those calls cost Chandler and his team time they didn't have to spare, chasing homeowners who weren't a fit before the price conversation ever started.
"Honestly, when I first saw Instant Estimator on one of our competitors' websites, I didn't even know that existed. And then I had to do my research. It's just amazing what technology can do nowadays."
- Chandler Pedini, Five Star Roofing
The Solution
Chandler first saw Instant Estimator on a competitor's website. He didn't know the tool existed until then. But once he looked into it, it was an easy call. Five Star added the Instant Estimator to their own site with no paid marketing behind it, just organic traffic finding it on its own. Homeowners fill it out, get a price within five minutes, and Five Star gets their contact information along with a lead who already knows roughly what the job costs.
In their first month with Instant Estimator...
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35 Leads
With no ad spend
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50-65% Close Rate
Compared to 30-40% standard
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5 Minutes
For homeowners to get an accurate price
"We got 35 leads off Instant Estimator in the first month. It's a really cool tool, and it's pretty accurate. In the Amazon age, everybody wants their price immediately."
- Chandler Pedini, Five Star Roofing
The Results
Instant Estimator did more than fill the pipeline. It changed who was in it. Chandler's team spends less time chasing homeowners who were never going to convert, and more time closing homeowners who already know what they're signing up for. He estimates the tool doubled his typical close rate almost overnight, and it's become a quiet differentiator in a market where most competitors don't have anything like it on their site.
There's a secondary benefit Chandler didn't expect: perception. Having Instant Estimator live tells homeowners, before Five Star ever picks up the phone, that they're dealing with a company that's ahead of the curve.
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For Chandler, no tool has changed the top of his pipeline more than Instant Estimator.
Before it, every website visitor was a blind lead — a name and a phone number with no way to know if the job, the budget, or the address made sense for Five Star. Now, homeowners price their own roof in minutes, using Five Star's real pricing, before a single call happens. The leads that come through are already qualified: they've seen the number and they're still filling out the form.
That's the difference between chasing tire kickers and closing homeowners who already said yes to the price.
"Closing an Instant Estimator lead is a lot easier than closing a regular lead. They're giving us their phone number, their email, everything. And they already know the price, or close to it, before we even get there."
- Chandler Pedini, Five Star Roofing
Explore our suite of tools
Instant Estimator
Instant homeowner estimates with your pricing that empower you to quote and qualify fast.
Measurements
$13 roof measurement reports beloved for their ease and accuracy, delivered in as little as 2 hours.
Proposals
Stunning, fully customizable digital proposals you can create and send off for e-signatures in minutes.
Invoicing
Create invoices from proposals in seconds with pricing you can trust to always be accurate.
Payments
Request and collect payments from your customers online, and process them securely right in your Roofr dashboard.
Material Ordering
Our Material Ordering tool empowers you to turn Roofr Proposals into detailed and accurate orders without a single manual calculation needed.
Financing
Offer your customers direct financing options through our GoodLeap partners, without worrying about getting paid.
Inspired by their success? Let's make it yours.
