
.png)
James Scored a 2x Close Rate When He Switched from Jobber to Roofr
James Brown, Your Roof Specialist
The Challenge
James used Jobber for a couple of years. Everything technically worked, but it wasn't roofing software. Every estimate needed a workaround. To offer a client multiple product options, he had to build three separate estimates for the same job and link them manually to the file. At the volume James operates, that meant a constant backlog of duplicate estimates sitting open, waiting on responses that never came.
On top of that, the CompanyCam integration barely worked, requiring a re-sync nearly 20 times a month. Jobber had only added proper templates about six months before James left. And since COVID pushed everything digital, printing out estimates and handing them to customers in person wasn't going to cut it anymore. James was spending hours tailoring a generic platform to fit roofing, instead of just doing roofing.
"Jobber wasn't right for roofers. Roofing is so dynamic. When I need to change a template, add a line, swap a product, it's right there in Roofr. In Jobber, I'd have to redo the whole thing."
The Solution
James made the switch to Roofr in early 2026. What drew him in wasn't a single feature, but the fact that everything he'd been cobbling together finally existed in one place: professional proposals, measurement reports, CompanyCam integration, terms and conditions, and client communication. And all of it purpose-built for roofing.
Onboarding took between 10 and 20 hours before he was up and running. James is a tinkerer, so he dug into automations, built out templates, and tested edge cases until he'd made the platform his own. The learning curve was steeper than Jobber's, but that depth was the point.
He now sends proposals that bundle inspection photos, sections of the measurement report, and the full estimate into one clean package. And the whole thing goes out digitally in a format that looks as professional as any large contractor in his market.
~2x Close Rate
Since switching from Jobber to Roofr.
10-20 Hour Onboarding
Up and running in just a few days.
50/50 Split
Between roof repairs and replacements.
“For one-man shows, Roofr’s a game changer. And I think a lot of roofing companies are one-man shows. It's always ‘me and my truck.’ Roofr's built for that.”
The Results
Since switching to Roofr Proposals, James estimates he's nearly doubled his closing rate. The difference is the package: inspection photos up top, measurement report data in the middle, estimate at the bottom. That’s everything a homeowner needs to say ‘yes’ in one scroll. Proposals now answer client questions before they're asked, and James is hearing less "what's this?" and more "can you bring these colors?"
Admin time has been cut just as dramatically. No more triple-estimating one client. No more re-syncing CompanyCam 20 times a month. And no more flipping between four apps. The built-in terms and conditions pushed James to tighten his contracts, which is a bigger deal in the Canadian market where trust is everything. One platform. One screen. Everything he needs.

Roofr Proposals
James credits his nearly 2x close rate largely to how Roofr Proposals lets him structure a pitch. Inspection photos, measurements, and estimates are all available in one package and one scroll. He's also selling higher-ticket products more consistently because the full picture is right there. Homeowners see the scope, they understand the value, and they sign.
James has also been able to build out automations to send driveway-clearing reminders before bin drop-offs — something that used to require a dozen phone calls per job. The Gmail integration means he's not flipping between tabs. For a roofing business that runs 50% repairs and 50% replacements, Roofr gave James one home for all of it, and a close rate to match.
"If you're a roofer, this is where you want to go. It's gonna save you time, and cover your ass. If you're doing things properly, this fits you because you have all the things you need in one place."
Explore our suite of tools
Instant Estimator
Instant homeowner estimates with your pricing that empower you to quote and qualify fast.
Measurements
$13 roof measurement reports beloved for their ease and accuracy, delivered in as little as 2 hours.
Proposals
Stunning, fully customizable digital proposals you can create and send off for e-signatures in minutes.
Invoicing
Create invoices from proposals in seconds with pricing you can trust to always be accurate.
Payments
Request and collect payments from your customers online, and process them securely right in your Roofr dashboard.
Material Ordering
Our Material Ordering tool empowers you to turn Roofr Proposals into detailed and accurate orders without a single manual calculation needed.
Financing
Offer your customers direct financing options through our GoodLeap partners, without worrying about getting paid.


.png)

