Kristin Saved $400+ Per Month by Switching to Roofr from AccuLynx
Kristin Stawicki, Peaks View Roofing
The Challenge
When Peaks View Roofing launched, the choice of CRM was easy: AccuLynx. Kristin's husband had used it at previous companies, so they defaulted to what they knew. It worked, but it wasn't cheap. With just two users, they were paying close to $900/month, and that number fluctuated based on contract volume and add-ons. For a startup trying to stay lean, that was a lot.
The functionality was serviceable, but the customer-facing proposals were basic considering the cost: just a single sheet of paper with their logo at the top and a line-item estimate. Clients never complained, but Kristin started wondering what else was out there. She wanted a platform built for where they were going, not just where they'd been.
"With Roofr, everything flows really well. It's very functional. And you have a lot of presentation opportunities to put in front of the customer."
The Solution
After seeing Roofr recommended consistently by roofers online, Kristin made the switch in early 2026. At less than half the cost of AccuLynx, the price was right for their small operation.
The workflow quickly became straightforward: a lead comes in, her husband goes to the appointment, they pull the measurements report, build the proposal, send it over, collect a deposit when the contract is signed, place the material and labor orders, and track everything through to final payment. Easy peasy.
The calendar integration keeps the team in sync. As soon as a lead hits, it gets scheduled, and her husband knows exactly where he needs to be. For material ordering, they're synced to ABC Supply directly through Roofr, which cuts out a step. And anytime she got stuck in those first weeks, support was reachable and ready to help.
Over 50% in Savings
Compared to her previous plan with AccuLynx.
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80% Faster Estimates
Reduced estimate time from up to 30 min to less than 5 min.
1 Platform, 1 Workflow
No more jumping between tools and tabs — everything lives in Roofr.
"When we started using Roofr, one of the first customers we had printed off the proposal and told us 'This is why I went with you guys.' It made me think about how many jobs we may have lost just using AccuLynx."
The Results
The proposal upgrade alone has been transformational. What used to take up to 30 minutes in AccuLynx now takes five minutes or less. Measurement data pulls right into the proposal, templates are pre-loaded, and product brochures like GAF are already in there. No manual assembly required.
Beyond proposals, Peaks View Roofing now runs its entire operation out of one platform. Leads, calendar, proposals, material orders, and QuickBooks sync — it’s all in Roofr. No more jumping between platforms to figure out what's happening on a job. And with savings of over 50% compared to their AccuLynx plan, the switch has put more than $400 a month back into the business.
Roofr Proposals
Of everything Kristin has used in the platform, Roofr Proposals has had the most impact. With AccuLynx, the proposals were very basic: one sheet of paper with their logo at the top and the line item estimate. The proposals were fine. But they didn’t have the details that homeowners actually wanted to see. And with bigger ticket sales, that level of detail is a must-have.
With Roofr, the proposals are a deal-closer on their own. The ability to pull measurement data directly into a proposal (with templates, branding, and supplier materials already baked in) changed how Peaks View Roofing shows up in front of customers. They went from sending a basic estimate to delivering a complete, professional package. And it's not just about aesthetics: that presentation is now part of why customers choose them.
"It's a way better proposal, and takes way less time to build."
Explore our suite of tools
Instant Estimator
Instant homeowner estimates with your pricing that empower you to quote and qualify fast.
Measurements
$13 roof measurement reports beloved for their ease and accuracy, delivered in as little as 2 hours.
Proposals
Stunning, fully customizable digital proposals you can create and send off for e-signatures in minutes.
Invoicing
Create invoices from proposals in seconds with pricing you can trust to always be accurate.
Payments
Request and collect payments from your customers online, and process them securely right in your Roofr dashboard.
Material Ordering
Our Material Ordering tool empowers you to turn Roofr Proposals into detailed and accurate orders without a single manual calculation needed.
Financing
Offer your customers direct financing options through our GoodLeap partners, without worrying about getting paid.
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