The Homeowner Perspective: A 2026 Report

To win the job, you need to win over the homeowner. The question is WHERE are they finding a roofer? And HOW do they pick one?

We surveyed 292 homeowners across the U.S. who had a roofing project completed in the last two years to ask them. The result? The 2026 Homeowner Perspective Report.

Here's what you’ll find inside:

• How homeowners find roofers so you know where you need to be
• What makes them choose you over the competition
• What makes a job feel successful, beyond the roof itself
• How to get more reviews from your customers
• Why tech is your secret weapon to signal professionalism and build trust

This free report gives you the info you need to build trust, and win more jobs.