When a homeowner requests an estimate, they are deciding whether they trust your business.
For owner-operators running a growing roofing company, that decision often happens before a phone call ever does. If credibility is not clear upfront, homeowners hesitate or move on.
Google Reviews on Instant Estimator brings your reputation directly into the estimate experience, helping homeowners feel confident taking the next step.
What’s New
You can now display your verified Google reviews directly on your Instant Estimator.
Instead of asking homeowners to leave the estimate flow to check your reviews, your strongest feedback appears while they are reviewing their price. This keeps attention focused and builds confidence at the moment of decision.
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How It Works
Controlled, intentional, and fast to enable.
- Enable reviews in Manage
- Toggle Google Reviews on for each Instant Estimator where trust signals matter most.
- Configure in Settings
- Connect your Google Business profile, select which reviews to highlight, and fine-tune how they appear for homeowners.
- Live on the results page
- Your selected reviews display directly on the Instant Estimator results page, positioned alongside pricing.
What homeowners see:
- Five-star reviews prioritized first
- Real names, ratings, and authentic feedback
- Only the reviews you intentionally choose to showcase
Once enabled, reviews remain embedded in the estimator flow and reinforce credibility on every inbound lead without ongoing management.
Why It Matters
- ⭐ Build trust before you pick up the phone
- Homeowners see real feedback before reaching out, so conversations start warmer.
- 📈 Increase estimator submissions
- Social proof reduces second-guessing and improves conversion.
- 🏠 Compete with bigger companies
- Owner-operators can win on reputation and professionalism, not just price.
- ⏱ No added workload
- Set it up once and let reviews work for every estimate you send.
See It in Action
- A homeowner reviews their estimate, sees recent five-star feedback, and submits immediately
- A busy owner highlights their best reviews during peak season without updating their website
- A small team answers trust questions before they ever come up
Get Started
Google Reviews on Instant Estimator is live.
Connect your Google Business profile, choose your reviews, and start building trust directly into every estimate.
👉 Need help? Read our troubleshooting guide
