ChatGPT and AI technology is a hot trend right now in roofing. And while there are really specific tools that use AI, ChatGPT should not be overlooked.
In this blog, we’re going to get into 10 ways you can use ChatGPT to help make running your roofing business easier.
But first, we’re going to answer some questions.
AI FAQ
What is AI?
AI stands for artificial intelligence. It’s when a computer or machine is built to mimic human intelligence and problem solving abilities.
Some examples of AI tools in roofing
There are plenty of tools built to harness AI tech for the roofing industry, or blue collar industry, in general. Here are two examples:
Rilla uses AI to analyze sales pitches for performance, and extract data to help your sales team sell more efficiently.
RoofHawk uses AI to find hail or weather damage on a roof without needing a roofer to climb on it.
What is ChatGPT?
ChatGPT is a chatbot that was launched in November 2022. It specializes in answering questions and providing general information.
Because it’s not a specific tool like Rilla or RoofHawk, ChatGPT is a great tool for everyday questions and support.
It is important, however, to remember that ChatGPT can provide incorrect answers, and may be more general in its answers.
5 tips on using ChatGPT
1. Don’t look for numerical or specific answers
If you need general information, or idea generation, this tool is great. If you’re looking for specific numbers or statistics, you would be better off searching for that info yourself.
2. Always proofread its answers
ChatGPT is a robot. If you’re using it for help on customer-facing communications, website copy, or emails, then you’ll want to proofread and potentially adjust the language. It may not sound like a human wrote it, which could negatively impact your customer experience.
3. Ask it to ask you questions.
One of the biggest tips for using ChatGPT is to tell it what you want it to help you with, then ask it to ask you questions that will help it answer you.
For example, if you could say…
“I’m going to ask you to help me write an email. Can you ask me 5 questions that will help you craft that email?”
That way you are helping the program give you the best response for your needs.
4. Don’t be afraid to build upon your answer
When you get an initial response from the program, you can ask it to refine or adjust it. For example, it could write you an email, and you could ask it to make it more formal. Or longer. Or funny.
5. Provide context in you request
If you ask it to write you an email, it will, but it probably won't be what you’re looking for.
If you tell it you’re a roofing company that’s responding to a homeowner and are attaching a roof proposal, and you want to thank them for reaching out to you, then it will craft a much more specific response.
10 things roofing companies can use ChatGPT for
Now that you understand what AI and ChatGPT is, and have tips for making the most of the tool, here are 10 ways you can use it in your roofing business.
1. Craft emails
ChatGPT can provide you with templates for…
- Sales emails
- Job conformations
- Follow up
- Payment reminders
- 1 year anniversary emails
- So much more
BONUS TIP: Ask it what types of emails you should be sending as a roofing company.
2. Build a marketing strategy
You know you need a strategy for your marketing plan. And ChatGPT can help you build one! Using ChatGPt, you can get a complete outline for what you should include in your marketing strategy, and information about what you need to do to be successful.
3. Write social media captions
Coming up with captions for all your social posts can get challenging. ChatGPT can help with this. It can also help with hashtags, and knowing when to post.
4. Build processes and documentation
Being able to scale depends on having clear processes and documentation that act as the foundation for your team and company. ChatGPT can help you get started on safety guidelines, customer service standards, sales processes, and more.
5. Craft roof proposal templates
What should you include in your roof proposal template? Need some fresh ideas? Chat GPT can help you get the wheels turning and generate some unique ideas and features that help you stand out from the competition.
6. Generate blog ideas
Starting a blog is a great way to help educate homeowners and grow your SEO. But what are you going to write about every week?
Using an AI tool can help you generate clear ideas on topics worth covering (and even to outline those topics!)
7. Brainstorm business logos and slogans
A newer business in need of a slogan or logo idea? ChatGPT is a great place to brainstorm titles, names, slogans, and more. Be sure to give it information about your business, location, values, etc, so it can provide quality slogans that fit your company.
8. Business plan creation
Newer roofing businesses also need to create a business plan. While we have a free business plan template you can use, ChatGPT can help you put together these parts and craft your own.
9. Come up with a customer review strategy
You know that reviews and social proof can help you win more jobs. But how can you get more customer reviews? ChatGPT can help you come up with unique ideas, and then help you strategies based on those ideas.
10. Prep for employee interviewing and hiring
Posting about jobs, interviewing potential employees, or even running performance reviews can be made simpler with ChatGPT. Ask it to provide you some questions, and tips for where to post about open jobs.
ChatGPT: A great free tool for roofers
ChatGPT can’t do your job for you. But it can help to simplify some of those time consuming office tasks and help get you back out there, roofing and running your business.
Try ChatGPT here!
For more insights on roofing tech, check out these blogs:
A guide to online roof proposals
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