How to Create a Proposal

Learn how to create a proposal that wins more work.

Last updated
September 25, 2023

What it does: Allows you to create a professionally designed proposal that you can send to customers in minutes.

Purpose: Saves you time by creating a beautiful, professionally designed proposal in an easy to use platform.

  • Allows you to add items from your catalog
  • Allows you to easily add / remove items from the proposal
  • Your customers can sign the proposal digitally from any device
  • Close more deals in less time
  • Track all proposals and their status in one location

Prerequisites:*  None, but a catalog is recommended.

  • Requirements to create a proposal.

Available On: Free (limited availability), Pro(limited availability), Premium & Elite Plans

Creating Your First Proposal

Creating a Proposal without a Measurement Report

Step 1: Click the “Proposals” button on the left side navigation.

Note: If this is your first proposal click the “Create proposal” button. Otherwise, click the “New proposal” button.

Step 2: You’ll be greeted with a modal prompting you to use a Measurement Report for this proposal. For our purposes in this article, we’ll skip this by clicking “Create without measurement.” To learn how to create a Proposal with a Measurement Report, click here.

Step 3: Next, enter the job’s address.

Note: If a job with the same address already exists, you can associate your proposal to that job.

Step 4: After that, click the “Create without template" button.

Step 5: Click “Edit Option” at the top of the estimate

Step 6: To add items to this proposal option you can begin to add line items by clicking the “Add item” button. From there, you can either select an existing item from your catalog, or create a description for a new item and select “Add new item”.

Note: Adding a new item to your proposal does not add it your your catalog. To add an item to your catalog click here.
Note: You can also easily create powerful scope of work quotes using your per square pricing model.

Step 7: Next, if the item is new you’ll need to type in the unit cost per item. For example, if you’re selecting a “Starter Strip Shingle” you would add the cost for only one bundle.

Note: Your “unit cost” is your cost to purchase this item, not the amount you are charging your customer.

Step 8: Select the total quantity needed of the item to complete this job.

Step 9: Next, select the waste percentage you want to assign to this item.

Step 10: Then, select the tax percentage. This is the tax amount you will be charging your customers.

Step 11: Repeat these steps for as many items as you would like to include in your proposal.

Note: Don’t forget, if you add any new items to this proposal, they won’t save under your master catalog.

Set Your Margins and Display Pricing

Step 1: Once you have added in all the items for the estimate option, you can select your margin. This is how much you would like to earn for the job. This can be anywhere from 0-100%. To include individual margins, click the “link” button on the item and update.

To learn how to send a proposal, click here.

Calculating Margin

To calculate the margin, take the subtotal price and remove the unit costs. Then, take that number and divide by the subtotal price again to get your margin. Here’s how to calculate your margin based on your desired profit:


Unit Cost: $1,500

Desired Profit: $750

Desired Total Revenue: Unit Cost ($1,500) + Desired Profit ($750) = $2,250

Desired Profit ($750) / Desired Total Revenue ($2,250) = 0.333

0.3333 * 100 = 33.3%

‍Note: To customize how your pricing is shown on the proposal, on the main screen of the estimate, click the gear icon beside “Estimates” to open the settings modal. Here you can toggle the relevant options you want to include. The changes will be reflected immediately.

Once you’re done, click the “Preview and send” button.

‍Note: When you’re done editing, click save to exit the editor and return to the Estimates section.

Did you find this useful?

Learn more about our platform...

View more help articles

Join thousands of roofers who successfully streamline their sales process with Roofr

Get started for free
a close up view of a metal roof