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This January, features so good you won’t want to hibernate
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This January, features so good you won’t want to hibernate

Launch a professional website with Roofr Sites, automate job workflows, send Work Orders 2.0, track material orders, and build trust earlier with Instant Estimator updates.

Adrienne Henderson

Written by Adrienne Henderson

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5 minute read

We’re starting the year off in a big way.

This month’s updates are all about keeping work moving with less manual effort. from smarter automations and supplier updates to a whole new way to build and improve your website, we’re starting the year off with a bang. And, as always, we’ve got a look at what’s coming next 👀

Here’s what we focused on:

  • reducing manual job updates with smarter automations,
  • giving you better visibility into your material orders,
  • and helping you build trust with homeowners earlier in the process.

Let’s dive in. 👇

Launch a professional website with Roofr Sites (now in Beta)

Getting a professional website up and running just got easier. Roofr Sites helps you launch a clean, branded website designed specifically for your business, without needing to manage updates yourself.

  • Built for your business. Create a branded site with local SEO, contact forms, and your Instant Estimator.
  • Always up to date. Your site content automatically refreshes using AI, so it stays current with no extra work.

Available for: All subscribed users (Beta)

👉 Learn more about Roofr Sites

Introducing Work Orders 2.0

Work orders are getting a major upgrade. With Work Orders 2.0, you can automatically generate work orders from signed proposals, manage subcontractor crews, and send everything out without extra manual steps.

  • Create work orders automatically. Generate work orders as soon as a proposal is signed.
  • Assign the right crew. Attach subcontractor crews directly to each work order.
  • Save time with templates. Use templates for repeatable work.
  • Send it your way. Deliver work orders by email or SMS.

Available for: Premium and Elite users

👉 Learn more about Work Orders 2.0

Add Google Reviews to your Instant Estimator

You can now show your Google Reviews directly inside your Instant Estimator. This lets homeowners see real feedback while reviewing their estimate, without leaving the flow.

  • Show reviews where they matter. Display selected Google Reviews on the Instant Estimator results page.

Available for: Elite

👉 Learn more about Google Reviews in Instant Estimator

Automatically add your logo to measurement reports

Keep your measurement reports consistently branded. You can now include your company logo on all measurement report PDFs automatically.

  • Branded by default. Your logo appears on every measurement report without manual updates.

Available for: All subscribed users

👉 Update your measurement report settings

Do even more with automations

Automations are now more flexible, helping you keep jobs moving without constant check-ins or manual updates.

  • Trigger actions based on time. Automatically move jobs between workflows when time has passed.
  • Keep the right people informed. Notify individuals or teams when a job changes stages.
  • Stay on top of tasks. Set due dates and get reminders when tasks are overdue.

Available for: All subscribed users.

👉 Learn more about automations

Get automatic status updates on material orders

Stay in the loop on your materials without chasing updates. When you place a material order through a supplier integration, Roofr keeps you informed automatically.

  • Know when materials are ready. Receive order status updates from ABC, QXO, and SRS.

Available for: Premium and Elite

👉 Learn more about supplier integrations

👀 Coming Soon

Manage subcontractors with Crews

We’re introducing better tools to manage subcontractors and work orders, all in one place.

  • Everything in one spot. Store subcontractor details, assign crews, and send work orders by email or SMS.

Available for: Elite

View cancellation details for measurement reports

Get more visibility when a measurement report isn’t completed.

  • Clear cancellation reasons. See why a Roofr measurement report was cancelled.

Available for: All users

Preview and publish your Instant Estimator

We’re making it easier to test and promote your Instant Estimator before sharing it with homeowners.

  • Test without fake leads. Preview your pricing and flow without cluttering your job board.
  • Create marketing assets faster. Generate materials from a new Marketing Resources folder, filled with marketing templates.

Available for: Elite

👉 Want a walkthrough? Chat with your Account Manager.

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About the author

Written by Adrienne Henderson