Roofr of the Month
Joshua Keith is the kind of leader who turns challenges into opportunities and dreams into reality.
From his days in the NFL to becoming the CEO of Roofing Technologies Unlimited, his journey is a testament to resilience, faith, and purpose-driven leadership. Alongside his brother, Joshua founded the company in Houston, Texas, with a mission far bigger than just roofing: It’s about changing lives.
Rooted in faith-based values like integrity, service, and innovation, Joshua has made it his life’s work to prioritize people over profit. Whether it’s navigating the hurdles of entrepreneurship, building a strong team, or providing a free roof to a family in need, his dedication to uplifting others shines through.
With a bold vision to help 500 people in 2025 and beyond, Joshua is paving the way for meaningful change in his community and the roofing industry at large. His story is a powerful reminder that with heart, determination, and faith, there’s no limit to what you can achieve—or the lives you can impact.
“Our goal this year isn’t a revenue number—it’s to help 500 people. If we help enough people, the profit will take care of itself. It’s about consistency, showing up, and really helping each person to the best of our ability.”
Why use multiple tools when 1 does it all?
Before using Roofr, Joshua leaned on a number of tools to run his business. With Roofr, he has been able to use just one tool to do all the things he used to do with many. No more logging in and out of platforms, duplicating info, or jumping between software to get things done.
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