Roofr of the Month

Lisa Coates, Director of Operations at DeLeon Affordable Roofing in Halifax, Nova Scotia, has transformed the small roofing operation into a highly efficient, process-driven company. Her journey into roofing was unconventional—originally a general contractor, Lisa faced a life-altering battle with Stage 3 breast cancer. When she recovered, she committed to helping DeLeon Affordable Roofing grow, going from consultant to Director of Operations in just a few years. Her leadership has been pivotal in streamlining operations, implementing new technologies, and redefining subcontractor management.

Lisa has revolutionized how subcontractors are hired and managed, introducing a rigorous vetting system to ensure only the best tradespeople work with DeLeon Affordable Roofing. She also implemented a quality control system where subcontractors check each other’s work, ensuring consistently high standards. By integrating Roofr reports, CompanyCam, and Project Map It, Lisa has made transparency and efficiency the foundation of the company’s customer experience, giving homeowners detailed insights into their roofing projects.

Looking ahead, Lisa’s goal is to push DeLeon Affordable Roofing past $2.5 million in revenue while maintaining a 35% profit margin, all without sacrificing quality. She plans to expand into eco-friendly roofing solutions and continue building partnerships with developers and solar companies. With her focus on training, technology, and top-tier service, Lisa is not just running a roofing company—she’s setting a new industry standard. Congratulations, Lisa!