What makes a roofing estimating software "the best"?
When contractors search for the best roofing estimating software, they're really asking: Which tool will let me estimate faster and close more deals?
The best roofing estimating software has four things:
Speed. You can create an estimate in minutes, not hours. Homeowners expect a quote fast. If you're out measuring roofs for three hours before you can give a price, you've already lost deals to competitors who quote on-site.
Accuracy. Your estimate needs to be right the first time. A $5K underestimate kills your profit. Overestimate by $10K and you lose the job. The best software removes the guesswork.
Simplicity. It should work the way you work, not force you to adapt to software logic. No 12-step wizard. No re-entering the same data five times.
Integration. Your estimate should flow straight into your proposal, your job board, your invoice. One piece of data shouldn't need to be entered three times.
That's what separates good estimating software from great. And that's what Roofr's Instant Estimator and Measurements do for roofers.
The different between Instant Estimator and Roofr Measurement Reports
Instant Estimator is a homeowner-facing lead-capture tool that roofers can use to share quotes with their customers. All pricing is based on numbers that you control yourself - NOT set up by Roofr.
Roofr Measurement Reports are satellite roof measurements that Roofr supplies to roofers to help them craft proposals and put together estimates for customers.
Why contractors choose Roofr for roofing estimating
Satellite measurements in seconds. Pull up a property in Google Maps, and Instant Estimator reads the roof dimensions automatically. No climbing, no measuring tape, no guessing. Get accurate square footage from your phone or laptop before you even show up on-site.
One-click quoting from the measurement. Once you have measurements, you select materials, add labor, and the quote is ready. Homeowners see a professional estimate in minutes. You close faster because you're not making them wait for a follow-up email three days later.
Measurements that actually close deals. If satellite isn't enough, Roofr's Measurements product sends a professional inspector with a drone. You get a detailed report, aerial imagery, and a quote-ready assessment — often in 48 hours. Property managers and homeowners trust drone-based reports.
Every estimate connects to your full workflow. Send your estimate through Roofr Proposals so you can track opens and follow-ups. Move a won estimate straight to your job board. Pull that data into invoicing. No re-entry. No lost information.
Built for the way roofers actually work. Other estimating tools are built for general contractors. Roofr is built for roofing. Roof-specific materials, slope calculations, complexity overlays. You're not translating how your work works into software language — the software speaks roofing.
How roofing estimating works in Roofr
- Find the property. Search for the address in Google Maps or upload a photo. Instant Estimator finds and measures the roof automatically.
- Add your specs. Select the roofing type, material, slope, complexity. The software learns your pricing and defaults over time.
- Generate the quote. Add labor costs, overhead, margin. One click and you have a professional estimate.
- Send to the homeowner. Use Roofr Proposals to send a branded quote. Track whether they've opened it and when they're ready to talk.
- Close the deal. When they say yes, move the estimate to a job. Your whole team sees it. Estimating becomes job management — all in one platform.
That's a process that can happen in 10 minutes from first look to sent proposal. Your competitors are still filling out spreadsheets.
Faster, digital measurements VS measuring yourself.
Your time: Measuring a roof takes 45 minutes to 2 hours per property. Instant Estimator does it in 30 seconds. If you estimate 2 roofs a week, that's 4–8 hours back in your pocket. Over a year, that's a full work week.
Your accuracy: You're eyeballing pitch. You're counting squares. You're estimating overhangs. One mistake costs profit. Satellite measurements are accurate to 99%+. [VERIFY: Check current accuracy rating before publishing]
Your close rate: Homeowners want a quote fast. If you say "I'll measure and email you tomorrow," they're already getting quotes from three other roofers. Roofr lets you give a price on-site or within minutes. That urgency closes more deals.
Your credibility: A satellite-based estimate with aerial imagery looks professional. It shows you're not guessing. It builds trust.
Instant Estimator + Measurements: The complete estimating solution
Satellite-based estimates work for most roofs. But some properties need a closer look — complex valleys, mixed materials, condition assessment. That's where Measurements comes in.
When to use Instant Estimator alone:
- Gives quotes to customers
- Straightforward residential roofs
- Quick quotes before an in-person inspection
- Initial qualification of leads
Adding Measurements:
- Internal roof imagery for you and your team
- Commercial roofs with complex geometry
- Properties with damage or condition concerns
- High-value jobs where the homeowner expects a drone report
- Properties where you need to build trust before a big price
Use both together and you cover every scenario. Instant Estimator for speed and volume. Measurements for accuracy and trust on bigger deals.
Built for roofers who want to close more deals
The best roofing estimating software doesn't just estimate faster — it helps you close more deals. Because every minute you're not measuring is a minute you're qualifying leads, following up, or building relationships.
Estimate faster. Spend 30 seconds measuring instead of 90 minutes. Use that time on sales.
Close sooner. Homeowners get quotes the same day. That urgency wins the deal.
Estimate accurately. Stop leaving money on the table with underestimates or losing deals to overestimates.
Look professional. Satellite measurements and drone reports signal you're a modern contractor. Homeowners and property managers notice.
Scale without hiring. More estimates doesn't mean hiring another estimator. Roofr scales with you.
FAQ — best roofing estimating software
What is roofing estimating software? It's a tool that helps you calculate the materials, labor, and total cost of a roofing job. The best versions combine accurate measurements (satellite or drone) with quick quoting so you can give homeowners a price fast and close deals sooner.
Why do I need estimating software instead of measuring by hand? Hand measurement is slow, prone to error, and keeps you off the phone closing deals. Estimating software gives you fast, accurate measurements from your phone, so you can quote in minutes instead of hours, and you get the price right the first time.
Does Instant Estimator work for all roof types? It works for residential roofs of all materials and complexities. For commercial roofs with unusual geometry, or when you need an in-person inspection, add Roofr's Measurements product for a professional drone report and a detailed assessment.
How accurate are satellite estimates? Satellite measurements are 99%+ accurate for basic roof dimensions. They measure square footage correctly. For pitch, complex valleys, or condition details, get an in-person Measurements report — especially on high-value jobs.
Can I customize quotes with my own pricing? Yes. You set your material costs, labor rates, overhead, and margins. Roofr remembers your defaults and scales estimates based on your historical pricing. You can adjust any estimate before you send it.
How do I send quotes to homeowners? Use Roofr Proposals. Your estimate becomes a branded, professional proposal the homeowner can sign. You get tracking on opens, views, and signature so you know when to follow up.
Does Instant Estimator integrate with my job management software? If you use Roofr for project management, yes — your estimate flows straight to your job board.
How much faster can I close with Instant Estimator? Most contractors report 30–50% faster quote turnaround. Instead of measuring for 2 hours then emailing a quote next day, you're giving a price in 10 minutes. Homeowners get an answer immediately, so the decision cycle is shorter.
Is this the best roofing estimating software for commercial roofing? Instant Estimator works for commercial roofs, but commercial deals often need detailed reports and condition assessment. Pair Instant Estimator with Measurements for the best results on high-value commercial jobs.
What's the difference between Instant Estimator and Measurements? Instant Estimator uses satellite technology for fast, automatic measurements to provide to homeowners. Instant Estimator is a selling and lead-capture tool for roofers. Measurements are aerial imagery that roofers can order through Roofr, and use them to put togehter job proposals or measure a roof. Roofers leverage Instant Estimator for their customers, and use Measurements for themselves.
Related Resources

See how Amanda Uses it
Amanda Veinott joined a Masterclass webinar to walk Roofr users how she uses the Instant Estimator to provide quotes to customers and to qualify them before her team follows up. Watch it to see how she closes more deals, faster, with this tool.
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