Changing the Game: 95% Retail Jobs, 100% W2 Employees (with Quintin Wilsford)

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Speaker 1

If you're only pushing insurance, you're losing out. And if you can't be competitive, you're losing out as well. Our estimates looks so good. They look so good. We did almost 400 last month. And rich. I've sold 95% retail.

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Speaker 2

You're listening to The Roofer Report, the ultimate podcast for roofing professionals, business owners and entrepreneurs. Get insider access and hear about the highs, lows and tales of triumphs from thriving business owners. Brought to you by roofer, hosted by Pete McKendrick.

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Speaker 3

All right. Hey, everybody, welcome back to the Roofer Report. I'm your host, Pete McKendrick, and we are back again with another roofer the month. This has been an incredible series for us over the last year or so, getting to showcase a lot of roofers that use our product, but also that of making a great impact on the industry.

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Speaker 3

And it's been really interesting to see the wide gamut that we've seen. As far as new construction guys, you know that guys new into the business. I mean, and, you know, all the way down to, you know, veterans that have been in it since the 80s and kind of getting the sense of how everybody does it. And it's always interesting to talk with owners and and employees here and see, you know, how they're running their business and the things that they've figured out in their geographical area.

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Speaker 3

So excited today to showcase Quinton Williford and his company Angie Roofing. So welcome.

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Speaker 1

Huge thank you guys. This is a huge honor to be selected for this for sure.

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Speaker 3

Yeah man congrats. This is cool. I'm glad to have you guys on and be able to feature the business here and talk a little bit with what you guys got going on. So I'm excited to have you on today. Tell us a little bit about Angie Roofing where you guys are located. How big of a company are you?

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Speaker 3

How long have you been in business? That kind of stuff.

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Speaker 1

So Angie Roofing, we're based out of Waller, Texas. The owner here is actually active duty military. So we are military. We're better known. And that's where the colors come from. The yellow and red. It's the Marines colors. And then the earned that never given is the Marines logo. So he started this two years ago based with his dad, and his dad was 40 years in construction in, in, in the area.

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Speaker 1

And he wanted to kind of live on the legacy. So he got this started and I was blessed enough. I've known him for, you know, since I was in high school. And he came to me at the end of this, you know, 20, 25 and asked me if I could run his company for him, a huge blessing. So I took it and came over here.

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Speaker 1

And man, we've just been we've been running hard this year. Y'all seen we're going to you know, I literally just started posting in this stuff in December. And me and my buddy have just taken this company. The links. It's been great. You know, you know, we're we're backed by a god first people second community always. So that has really helped us.

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Speaker 1

We're not here to, you know, overcharge the market. You know the market has has changed a lot. There's a lot of contractors out there and there's a lot of contractors are untrusted and there's a lot of numbers. You go get one float, you're going to have one for this number and you have another one for this number. So we're trying to bring that a fair profit and that fair margins back to, you know, the community.

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Speaker 1

So you know we're out here. We're we're doing stuff at a fair market value. And it's I mean, it's we've grown a lot. We've we've grown a lot in three months. So it's been it's been a huge blessing.

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Speaker 3

Yeah. I mean, you guys are right outside of probably one of the most competitive markets in roofing, right? I know I talked you remember. Yeah I remember talking to a contractor in the Houston area a couple years back when we did an event, and he said, I think inside the city limits of Houston, there was something like 7000 roofing companies.

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Speaker 1

I mean, in every month there's more. And, and and they come in here aggressive with, with cost. And I mean, and a lot of homeowners are uneducated, a lot of homeowners get a bad vibe from roofers, you know, because there's so many storm chasers. But some owners just don't know. And, you know, these guys are out here, you know, taking take in front end checks and building a roof and leaving or, you know, building a roof and never paying for the materials.

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Speaker 1

But these homeowners are seeing, oh, 10,000 for this roofer, 15 for this roofer. Right. And they're not educated so they don't know the difference. So that's one thing we push at a lot of his education. And I feel like that has helped us, especially in a selling standpoint, is if you're able to educate the homeowner to what to look out for, I recommend them to go get your three estimates.

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Speaker 1

But listen to my education and then listen to how they talk to you. And you're going to come back to me and realize that I was right. It's helped.

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Speaker 3

Yeah, absolutely.

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Speaker 1

Being in a competitive market, you have to find ways to to stand out.

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Speaker 3

Yeah. We also we often talk about Nick who goes who hosts the masterclass with me. He'll often talk about education and transparency. Right. Like it's almost like a joke with us that he uses it so much. But you know, it's it's become a huge part, right? Like it's more or less how you sell now. Right? Because like you said, you have so many uneducated homeowners that are getting taken advantage of, you know, and if you can be the guy that comes in there and educates them, not only does it help them make a better decision, but it also, you know, builds that trust between you and them right where they trust you.

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Speaker 3

And then now you've become, you know, their long term roofer. Like I often talk about being like the neighborhood roofer and being that guy, you know, like I always have. I say, like, if I'm going to take my car to the mechanic, I probably have a guy, right? Like, I have a mechanic that I trust that I go to every single time.

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Speaker 3

You know, I take my kid to the same doctor every time they're sick, you know, like, why not have that in roofing? And so, you know, that's a big part of that is building that relationship and building that trust and being that educator. Right.

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Speaker 1

So with that and then another huge thing is marketing. I'm extremely blessed. So we have here so we don't only do roofs, we're full sail GC, full scale GC, but at a level of like we're currently building two 7000 square foot homes on 188 acres in Waller, we're building the largest residential swimming pool, lazy river swimming pool at the same property.

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Speaker 1

So, I mean, we do everything from land clearing to development to the roofs. So that's another great selling point. You know, my guys are at doors and the homeowner comes out like, we don't need a new roof. And my guys are like, hey, do you need a pergola? Do you need a pool? You need you need a new bathroom.

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Speaker 3

We often talk about like that diversification. Right. And you see a lot of new companies come in and they're like, well, we're just a roofer. Like all we do is roof, you know? And I had a person on the podcast a while back and he was just he was doing he had started doing almost completely repairs and then kind of like worked his way into re roofs.

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Speaker 3

And so but it is interesting to me that you guys have kind of taken it all on because that's a lot to manage. Right. And so how has that given you a competitive advantage in your market to be that guy that can do everything on one project?

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Speaker 1

I would say it's helped a lot. I've always I've worked at other roofing companies back in the day, and I've always I've always offered everything that I could possibly do, but it's never been at a this quality. Right? Like every company typically talks to the roofer, I can do it right. But how good of the quality is it?

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Speaker 1

Are you taking your roof off the roof to do the, you know, to do the drywall work, or is that a different crew? Right. So it's that has we have done very well, I would say, because anytime I can't sell you on a roof, I'm always able to leverage something else. And one thing right now is like, you know, interest rates and stuff are really high, right, for everybody.

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Speaker 1

So nobody's wanting to sell their homes at the moment. A lot of people are wanting to remodel them. So, you know, and then, you know, we get a roof, bought their insurance. Hey, let's go ahead and throw your bathrooms. Let's get you financed through goodly, you know, let's do your bathrooms and your roof at the same time. Nice.

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Speaker 3

Yeah. I mean, it's a great you know, we're coming off of probably one of the slower years that I've seen in the time that I've been in the roofing space. Right. Lack of storms. We were just before we got on here. We're talking about hail. We're finally getting some. Right? Like.

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Speaker 1

Yeah, it's the first big hailstorm in Texas and in Houston we don't have a lot of hell. So coming to that is like, I've sold 95% retail. Okay since January. So I mean, like I mean we did almost 400 last year, last month in race this month roughly around the same. And these have been you know, these are the slower months, you know, January, February, March have all are slower.

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Speaker 1

And we've and that's retail. So you got to think most of these guys are pushing a lot of insurance. And you see it on TikTok and stuff. I follow a guy on here Matt Smith, you probably know him. Super cool guy. I saw his stuff all the time. And he preaches, you know, marketing and retail. Like if you're only pushing insurance, you're losing out.

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Speaker 1

And if you can't be competitive, you're losing out as well. So that's good. Huge. And a lot of people in line aren't. They. Chase storms because it's insurance pays more. But at the end of the day, like you can't only do insurance roofs and and run a successful business.

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Speaker 3

Yeah, I think that it definitely becomes a major factor, like when we have a year, like last year, where there really wasn't a lot of insurance work to be had. Right? So you see these companies that are focused specifically on that, trying to pivot really quick. And now, you know, trying to become a retail company. But you guys are more retail first, right.

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Speaker 3

And then.

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Speaker 1

For retail first and then insurance second. I'm not and this is what it is. Yeah I make a lot more on that. But hey I'm going to put up 20 to 40 roofs a month versus the other guy chasing an insurance claim that, you know, it takes two weeks to do this takes two weeks to do this. So then you get one check, you get another check, and you got to argue with the homeowner about a deductible.

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Speaker 1

You got a roofer coming in here saying, I pay the deductible. It's it's a headache. Yeah good money but yeah.

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Speaker 3

Yeah. And slower payouts right.

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Speaker 1

It takes like 2 or 3 months. So yeah. Yeah. So you have to you have to know both.

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Speaker 3

Yeah. So talk a little bit. You said the owner, you know he came from a military background but his family was in construction. Yes. How about you personally? How did you end up in the roofing space.

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Speaker 1

So, I mean, when I was younger, I was always been. I did welding, so structural welding and stuff. Then I branched off. I did bodybuilding and like personal training in about 2023, a buddy of mine had a roofing company and he's I've, I've had multiple buddies with him that have always tried to get me to do that, but I just I didn't really believe it.

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Speaker 1

Like, you know, they've shown me checks and money. I didn't, you know, it's one of those things I'm not I'm not a big door knocker. I don't like I don't like pissing people off, as you say. So that was my big push back. I have a very big connection of people, but I just I didn't know how to utilize it.

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Speaker 1

So basically, in 2023, a buddy of mine came to me and was like, hey, man, like, I got an opportunity for you. And I looked at him. I was like, dude, I would come with you as long as you kind of show me and get me that first 1 or 2, I'm not going to go out there and just paying doors and expect to get something.

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Speaker 1

So he made it happen in that first year. I mean, I was very successful. Second year I went to another company, just another buddy of mine, same, same thing, very successful. Again. I'm a people person. If I can get in front of you and we can chat and talk, I'm typically pretty likable. So once I get in front of those people, it's it's good and I've, I've, I enjoy it a lot.

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Speaker 1

And I kind of did it mainly because of my family. I've personal training. I set my schedule from 5 a.m. to 12, so I was able to be home with my girls. I got a nine and 11 in her life. Obviously, so I like to spend time with them. I grew up without a dad. My dad wasn't present, so my my whole life I told myself that if I had kids, they my, my, their childhood was devoted to me.

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Speaker 1

Like I was going to make sure I spent time with them. So whenever I saw, you know, the roofing and the money I could make on it in a time I was still able to spend with my family, that's what pushed me into that space. And then just utilizing, you know, how I am with people and the people I've known and grown around with.

00:12:11:14 - 00:12:35:12

Speaker 1

I've just been very successful with it. And then this year I've gotten to a bigger position. So I, you know, I'm taking care of my run ING. So Angie is my baby. So because Chase is the owner, he has we have seven companies. So we have developers ng Dirt Works, ng pools and landscaping. So we have all custom homes.

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Speaker 1

So he what he has done is he selected two people to run each of those companies. Right. Because he doesn't know everything. He's still active duty in the military. So he picked two people to run every company. And so the roofing, you know, is me and my buddy and baby. And so, you know, this is what we've done taken off with it since January.

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Speaker 1

And super cool that y'all were. He used y'all when we got here. So we had always loved y'all y'all CRM system, but our other company didn't use it. And dude, what we got here we got in here and they were like yeah we use roofer. And it was great. So much easier because I was always I was paying for your services to get all your your all the measurements all last year.

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Speaker 1

My other company, you know, hey, you know, didn't cover it. And then I get over here and we got the y'all we got y'all still festive. And he's like, oh just ordered by what? Okay. It's not easy. It's like our our our our estimates look so good. Like they look so good to your system as well. And then my my my in-house guy has built them up.

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Speaker 1

I mean when we go presenting, like we show up with something different. Right. Yeah. And they see it, they see it and they're just like, that's cool. Because I mean, we have everything. It's all our company. I mean, it's 28 sheet, 28 pages. Oh, wow. To our estimates. But you know, we produce, we provide a good veteran, best but 28 pages of stuff that they see.

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Speaker 1

So it's.

00:14:01:16 - 00:14:06:11

Speaker 3

Like you said earlier, right? It's all about the education. So you guys have probably a ton of stuff in there to.

00:14:06:13 - 00:14:07:00

Speaker 1

Turn us.

00:14:07:00 - 00:14:11:11

Speaker 3

To what they're looking at. And yes, not just not just numbers, right?

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Speaker 1

No, it's not just the roof. I mean, like people treat it as. I mean, the roof is your biggest expense in your house or protects everything on your house. And it's it's funny how you'll sit with people and you talk to them about the kind of stuff that we're talking about, and they have no clue. Like, I sat with a homeowner yesterday about insurance and her roof is like 15 or 20 years old.

00:14:28:10 - 00:14:45:03

Speaker 1

And it's, you know, she's got an AC policy she never knew about. And I'm like, that's what they do. Nobody educates you. I was like, look, if we do your roof here like every three years, we need to do a maintenance maintenance on it. We need to check the cork and reseal and do stuff on that, or your shingles aren't going to be under warranty.

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Speaker 1

I was like, treat your roof like your car. But nobody, nobody knows that. Everyone just knows the roof on it. And then they get mad at us when we tell them they need a new roof, and then they want to haggle us on pricing and it's like, dude, this is a 3000 $400,000 asset of yours, and you're worried about a 15, $20,000 roof.

00:15:04:06 - 00:15:07:15

Speaker 1

Yeah. You know, you bought Starbucks every day.

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Speaker 3

Yeah. We often talk about how it's a it's a grudge purchase. Right. Because it's not it's not sexy. Right. It's not a kitchen. It's not a new bathroom. Right.

00:15:16:17 - 00:15:25:21

Speaker 1

But you can make it. Yeah. You can make it look good. Like, I mean there's upgraded hips and ridges. There's things we can do to make it look good and make you happy.

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Speaker 3

Yeah.

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Speaker 1

Like, you know.

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Speaker 3

He hasn't taken a very interesting approach then. So you've essentially built your own network of subcontractors that you guys more or less own than. Right.

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Speaker 1

Yeah. So yeah. So my so to be 100% honest with you, my subcontractor that I was using for my like interior remodels and bathrooms and stuff last year that I just found we actually consumed him this year. So in about February we bought him out. He works for us under a salary. Another some. Every one of my employees is W-2.

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Speaker 3

Nice.

00:16:01:07 - 00:16:22:18

Speaker 1

Even my door knockers. My door knockers AW22. And they are also paid hourly to knock and they get commission as well. So we're different. We're very different. We're trying to change the game. That was me. And my buddy's thought process is we've watched so many employees just, you know, roofing company roll, roll, roll. It's a numbers game at the end of the day.

00:16:22:18 - 00:16:38:17

Speaker 1

But the owners never care about who they got. They just care about the numbers. Right? And they only care about typically like 2 or 3 people on that team, the other 80 guys that they got there, they don't know. They don't even know your name. They just want you to go out and knock the door, get hopefully get one roof for them before you quit.

00:16:38:18 - 00:16:59:14

Speaker 1

It's I mean, that's that's the industry we're in. It's it's a numbers game. So you know we wanted to find a way. How can I keep say 8 to 10 employees. You know not managers. But how can I keep 8 to 10 door knocking employees and make them successful. And so let me let me offer them something different.

00:16:59:14 - 00:17:17:22

Speaker 1

Let me offer them an hourly pay to give them an incentive to knock that door, plus a 20th, 20 or 30% commission. We're not cutting you down to 10% like these other companies. We're still giving you 20 and 30, and you're making 12 to $20 an hour. So you're incentivized. You should go knock that door. You know, that door has got you 5 to $10,000 behind it.

00:17:17:23 - 00:17:33:05

Speaker 1

You're making hourly right now. Right on you. You know, you could go look at, you know, the shop at a shop and go hang out in an office for ten hours a day for that $12 an hour. You're still working? Yeah. So what's the difference? You're just go settle.

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Speaker 3

Yeah. So, no, it's an interesting approach. Yeah. Definitely unique. You know, obviously.

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Speaker 1

You won't find another company doing it.

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Speaker 3

You know, I never heard I've never heard of somebody paying out for their door.

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Speaker 1

You have a few guys. You have a few guys and companies that are paid salary. Right. And that's it. The rest of your team or hey, go knock doors. You need a knock doors. You need a cold call. You need to produce. You need to do this with. No, they're not taking care of. You're not even. You're 99.

00:17:59:10 - 00:18:02:23

Speaker 1

Yeah. Like everyone here is W2, right.

00:18:03:00 - 00:18:23:00

Speaker 3

Well, it's like you said though, what you what you find traditionally in this industry is a tremendous amount of turnover. Right. You got guys that are constantly bouncing around because of that fact, you know, you know, because it's like you said, a lot of them, most of them are 1099 or, or if they're door knockers, they're commission only a lot of times and stuff.

00:18:23:00 - 00:18:41:12

Speaker 3

So yeah, it makes it tough. And, you know, a year like last year obviously with effects that. Right. So you know those guys are going to be bouncing around again you know. So yeah interesting approach. And it probably allowed you guys to lock in some pretty decent employees. You know we're bought into the process.

00:18:41:18 - 00:19:03:01

Speaker 1

Yes it's done well. And then it's like we're also you know I come from another company that didn't really supply leads. And it's like if you work like I'm not I'm not trying to supply everyone with leads, but it's like you go and work for a company because that brand or that company can put you in front of spaces that you couldn't put yourself right, like you need them to level up.

00:19:03:02 - 00:19:21:06

Speaker 1

They need it. So our idea is running this company is we need to be able to provide your things to put you in front of places. So with our marketing, we have yard signs. We do. We do so much inside to give them as much as they can to make it easier for them to sell door hangers, yard signs, funny stuff.

00:19:21:07 - 00:19:40:00

Speaker 1

Like we got door hangers that say like, you know, you know how to. If you want to avoid another door knocker, let us reroofed your roof because, you know, your roof's looking old and worn out like, you know. So there's just like. And we hang it on the door and they see it. It's catchy. Like, you know, if we sign a contract with somebody, we put a door sign in the yard that says, don't knock.

00:19:40:00 - 00:19:53:12

Speaker 1

This is already being worked on by, you know, by ING. We're all over Facebook, TikTok, YouTube, LinkedIn, just doing funny stuff. To talk.

00:19:53:12 - 00:19:57:15

Speaker 3

A little bit about that, because I know you guys have really leveraged the social pretty heavily right.

00:19:57:16 - 00:20:00:13

Speaker 1

In the market. So yeah, social.

00:20:00:16 - 00:20:04:16

Speaker 3

About why you guys chose to go that path and like, how well is it working for you?

00:20:04:20 - 00:20:26:13

Speaker 1

So this day and age get on TV, get on social media, get on anything, and you're going to see people dancing, people singing, people explaining, people doing funny stuff, but also educational. You don't want to just have it straight funny, but you have to relate to society these days. So we have we have content and every, every, every, every platform.

00:20:26:15 - 00:20:51:14

Speaker 1

We have an in-house media guy, John Cantu, he works on site with us five days a week making content. We we have partnered with out here. Her name is Grizzlies Hood News. She's got 1.5 million followers here on Facebook. She's huge in the community with just news that huge. So we partnered with her. We go live with her once or twice a month.

00:20:51:14 - 00:21:07:09

Speaker 1

She comes to our builds like you can go on her Facebook and you'll see. She'll come to our bills. She goes live, we talk, we go over what the process was, say, like I did a build a month ago off of a claim that got denied, that we won through my attorneys, so she was on site there. We went over that process.

00:21:07:13 - 00:21:31:15

Speaker 1

We sponsored the boots for troops event last weekend, and she came out there and walked around and videoed that up in Waco. We have a Waco department up there now. We just signed a commercial, so we're on a commercial for quite TV Waco News. We made a 32nd commercial. We shot it with KW last week and they aired that.

00:21:31:15 - 00:21:57:21

Speaker 1

Now it gets it gets aired 32 times a month, and then it's aired over 400 different streaming platforms every month. So we we've attacked marketing hard. Marketing is key in this this society, this generation we're in. Marketing is the best. And if you have to have a good brand, you have to be on socials, you have to be in public.

00:21:57:22 - 00:22:12:21

Speaker 1

It's it's the only way. I mean, it's the only way you're going to get your name out there and you want to be in front of everyone's faces. So doing the goofy dances, educational sponsorships, those all have, I mean, they've they've taken our company the next level for sure.

00:22:12:23 - 00:22:34:15

Speaker 3

Yeah. And I think it's interesting, like you were saying, you guys obviously haven't gone all in with one specific type of marketing, like you're leveraging the social heavy, but then you're also doing kind of the traditional, you know, yard signs and Dornoch and that kind of stuff too, right? Like you're utilizing the print marketing alongside of, you know, all of the TikTok and all of that stuff.

00:22:34:15 - 00:22:53:07

Speaker 3

Right? So it's a it's an interesting combination. And I think it's a mistake that especially newer roofers make quite often is like, you know, oh, I'm going to go on social. But then that's like more or less all they do right there. They're posting on Facebook, they're posting on TikTok wherever they're at, but they're letting you know they're not trying to really like, run other stuff.

00:22:53:07 - 00:23:05:04

Speaker 3

And so it's an interesting combination that you guys have taken probably the most like tech advanced way, you know, like leveraging social and the most traditional way with the print marketing. And helping them together.

00:23:05:08 - 00:23:28:21

Speaker 1

That's funny. One is to I don't know if you're familiar with LinkedIn. So my buddy he's my my my my right hand man. His name's Clayton. He's huge on LinkedIn. And we've we go probably one of in a month off a week LinkedIn. And we were going out to, you know, Fort Worth. And we're meeting with like the Texas Department of Social and then multifamily home owners and stuff.

00:23:28:21 - 00:23:47:04

Speaker 1

So I mean, we've been sitting with some huge, huge, you know, people and we sponsor these events. We show up and like and we also we're in red. We got cowboy hats on. I mean, we we make a scene when we show up and people know us. I mean, we sat down with the owner of Mentos Holmes. Mentos Holmes makes Margaritaville the communities.

00:23:47:04 - 00:24:08:11

Speaker 1

Well, they're putting 13,900 homes in Waco. And then over here in seaside, and we get to sit down with them as a potential to do the rich. I mean, we'll be doing almost 3 to 400 roofs a year because there's a seven year project, but all off of LinkedIn, like we sat down at lunch with them like a month ago there.

00:24:08:12 - 00:24:15:03

Speaker 1

The whole committee is coming in August. We're going to go meet them out in Dallas. So I mean, that was awful. LinkedIn.

00:24:15:05 - 00:24:23:19

Speaker 3

Yeah, that's actually pretty crazy because you don't hear that quite often. Right. Like you hear like, oh, I use Facebook or I love YouTube or TikTok. You don't.

00:24:23:20 - 00:24:25:22

Speaker 1

Need my mind blowing.

00:24:26:03 - 00:24:27:18

Speaker 3

You wouldn't think right to market that.

00:24:27:20 - 00:24:51:00

Speaker 1

He's he's put us in front of huge things like big, you know, apartment buildings, the reroofing, apartment buildings, townhomes, a bunch of owners, owner operators is what it is. We we we represent Chris Crest Property Management here. We're huge with getting them property management. Those are big for you because they feed you and they help take care of you.

00:24:51:02 - 00:24:55:21

Speaker 1

A lot of those, they utilize our landscaping, a pool company more than their roofing.

00:24:55:23 - 00:24:58:00

Speaker 3

So makes sense.

00:24:58:01 - 00:25:01:07

Speaker 1

But hey, that's the long as the company is making money, we're good.

00:25:01:08 - 00:25:01:17

Speaker 3

Yeah.

00:25:01:18 - 00:25:02:13

Speaker 1

Yeah.

00:25:02:15 - 00:25:11:01

Speaker 3

Yeah, I'm sure that one feeds the other, right? I'm sure that's what it is. You know, if they're using the landscaping company, there comes a time they need a roof. They're probably going to come to the roofing side of the business.

00:25:11:04 - 00:25:35:08

Speaker 1

Yeah. So my my head of my head, pool guy, he actually sat us down. We're I'm like 98% sure we're going to be reroofing. It's 1375 squares of Standing Seam school building at the end of May. And it was our poor guy. He was at a pool, pull a pool appointment and was talking to the homeowner whom I was like, hey, and there we are.

00:25:35:10 - 00:25:36:16

Speaker 3

Nice.

00:25:36:18 - 00:25:39:04

Speaker 1

You know, we all we all help each other out, you know?

00:25:39:05 - 00:26:00:22

Speaker 3

Yeah, absolutely. That's pretty cool. I always ask this question when we're on these, you know, and obviously you've been with the company what, since the end of last year. Right. So not a not a super long time. But yeah. What would you say. And maybe maybe the answer is you in this case. Right. But what would you say was has been like probably the most impactful hire for ING to date.

00:26:00:23 - 00:26:03:10

Speaker 3

Right. Like you've been in business a couple of years.

00:26:03:12 - 00:26:22:19

Speaker 1

It was just definitely me and my buddy Clayton. I mean, we I think at the beginning of when me and him started here, I think we're at maybe six employees company wide, let's say eight company wide. So basically he had chases, started all his companies. But the roofing one was really the only one that was already moving because roofing is the easiest one to get going.

00:26:22:20 - 00:26:29:06

Speaker 1

Right. But after we hired and right now I think we're at like 40 or 50.

00:26:29:11 - 00:26:30:02

Speaker 3

Oh, wow.

00:26:30:08 - 00:26:55:01

Speaker 1

That's so the first. So we were hired in at the end of December by we had the Houston Home and Garden show was in February. We were the headlining sponsor that we ended up building a 40 by 40 patio in there with the pergola, a waterfall. And then we had a pool booth, pool and landscaping booth, and we had a roofing booth as well.

00:26:55:07 - 00:27:19:09

Speaker 1

We acquired over 400 leads while we were there. So that kind of that really started, really started getting us to leverage that we needed to move. And also super bless my owners. He's he's blessed, he's got money. So he's able to help us out and kind of he's he's giving us what me and my buddy have needed to actually make this company happen.

00:27:19:09 - 00:27:39:04

Speaker 1

And so that I mean, he he's the biggest blessing here to be honest, without him, I mean, me and my buddy wouldn't be able to get it going on our own. But he he's back to us and he trusted us and and he just said, hey, run with it. And Charles, baby, I got y'all anything I'll need. I'm here, but I trust you.

00:27:39:04 - 00:27:44:07

Speaker 1

And this is where we're at. We're doing it.

00:27:44:09 - 00:28:06:19

Speaker 3

You know, kind of a very unique setup that he's built there with all of those companies working together and essentially feeding off of each other. And, you know, you often hear roofers that diversify into doing, like, decks and stuff like that. But he's taken a completely different approach of building these complementary companies, running alongside of each other, where you guys can focus specifically on the roofing and you don't have to worry about the pools and the landscaping.

00:28:06:19 - 00:28:28:00

Speaker 3

It's not an added service for you. It's a whole nother company that can just feed off of each other. And so yeah, that's a really unique approach, a really interesting way he's done it. And obviously, you know, it's working like you guys are. Seems like all the companies are fairly successful and doing a really good job of feeding each other and working together to get some pretty big projects.

00:28:28:00 - 00:28:42:03

Speaker 3

So pretty cool. So let's talk a little bit about, you know, that's kind of like where you guys are at right now. What is the plan for ING roofing and for the rest of the business moving into like let's say, the next 3 to 5 years.

00:28:42:05 - 00:29:01:07

Speaker 1

We plan to be all over the United States at that point. I mean, the goal is to be the large one of the largest GCS in the United States. I mean, we're shooting to be 50, $100 million company. Our goal this year is ten to at least a minimum of 10 million. So, I mean, we're we're trying to do big things.

00:29:01:08 - 00:29:02:14

Speaker 3

Yeah.

00:29:02:16 - 00:29:17:17

Speaker 1

And it's it's it's funny because like, you know, this year's been huge for me and then my family and everything. And like I come home every day. My wife's not used to you know when you take the roofing job it's you're doing it so you can like spend more time at home and be a little bit not, not working as much.

00:29:17:18 - 00:29:33:01

Speaker 1

And, you know, I get home and she's like, what's going on? I'm happy. She's like, it's just wild how, how, how happy you are now. And the fact of how much I'm actually working too, like, I'm not I'm on the phone until nine, 10:00 at night. Like, you know, I got a team, a guy strong. I got company to do.

00:29:33:02 - 00:29:54:04

Speaker 1

We got money to make. And we were just like, you're happy. I'm. I'm very happy. This is like, I got a purpose. You know? I got a purpose now. And the reason. And backed by what? What we're just. What we're about is it's great. It's great getting out community and actually sitting with people like, you know, we go to lunch with some people and we go over everything we pray at lunch.

00:29:54:06 - 00:30:09:04

Speaker 1

And just it it shocks a lot of people that we sit with even, I mean, on live TV, we prayed on Long Live! We prayed at our, the commercial and maybe just it's it's cool. It's touching.

00:30:09:06 - 00:30:26:08

Speaker 3

Yeah. No, it's a cool definitely a cool story. You guys got behind you and the, you know, like the branding and everything, the way it all kind of complements each other, right? The way it all fits together is really cool. And man, it's been awesome. This has been a great conversation and I think you guys have a ton of stuff going on, which is really cool to watch.

00:30:26:08 - 00:30:31:13

Speaker 3

And I'm glad Rupert is along for the ride and that we were able to you guys on here.

00:30:31:13 - 00:30:33:17

Speaker 1

So y'all are awesome.

00:30:33:19 - 00:30:35:09

Speaker 3

I appreciate that.

00:30:35:11 - 00:30:43:21

Speaker 1

Straight man. Dude, I love it. I could probably pop my phone up right now and we got some approvals in here. But you know a whole thing.

00:30:44:00 - 00:30:44:19

Speaker 3

Definitely.

00:30:44:21 - 00:30:46:12

Speaker 1

Roofer.

00:30:46:14 - 00:31:03:23

Speaker 3

No, it's definitely good to see us growing alongside of you guys. And like obviously as you guys expect big things, it'll be cool to be on that ride with you guys and see where the company goes. So yeah man, congrats on being a root for the month and congrats on the success. And yeah, pretty pretty cool story man.

00:31:03:23 - 00:31:29:23

Speaker 3

I really like it. I really like what you guys have going on. And you know it's some just some takeaways here. I mean if I was listening you know obviously the diversification and the way you guys have done some things really novel and the way you guys have set up the company, but also really novel in the way, like the big takeaway for me was the way you guys are handling handling the canvassers and the way you guys are looking to build long term employees and not just, you know, that revolving door type of scenario.

00:31:30:00 - 00:31:50:01

Speaker 3

You're really trying to get that like company by in and the employee by in. And you know, and I think that's missed a lot of times in this industry. Right. It's kind of a churn and burn type of thing. And you either you know, you either survive or you don't as an employee. And so you guys are really taking the time to, to educate and build a team there.

00:31:50:01 - 00:31:51:04

Speaker 3

So pretty cool.

00:31:51:05 - 00:31:52:10

Speaker 1

It's great. It's been great.

00:31:52:11 - 00:32:06:14

Speaker 3

Appreciate you taking a little bit of time here to to give us some insight in the company and wish you guys the best of luck, and we'll stay in touch and see how things progress here for you guys. And anything we can do here to help here at roofer along the way. We're glad to do it.

00:32:06:15 - 00:32:10:23

Speaker 1

So I greatly appreciate all this is a huge blessing. I mean, it's it's amazing.

00:32:11:00 - 00:32:16:16

Speaker 3

All right. Well thank you everybody for listening. And we will talk to you next time on the roof report. Thanks, everybody.

00:32:16:17 - 00:32:27:20

Speaker 4

Hey, everybody. Thank you for listening. Check us out next time on the roofer podcast. But until then, be sure to like us, subscribe to us and check out all our other episodes on YouTube and Spotify.

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