A suite of tools for 
roofing businesses to

measure more roofs.
win more deals.
save more time.
streamline their work.
Sign up for free with email. No credit card required.

Rated 4.7/5 stars with over 1,000+ reviews

Illustration of four houses with blue roofs and workers on two roofs, with overlaid text boxes showing job addresses and status updates, and a price tag of $23,950 labeled 'Job Won'.

Tools proven to win more jobs.

Manage your business

Roofr’s CRM has everything you need to win, run, and close jobs in one single software.

Automations, customer comms, invoicing, and integrated material ordering makes your processes run smoother than that first scoop of peanut butter. 


Capture leads instantly

Give homeowners instant estimates based on your custom pricing, and get job details are delivered right into your Job Board.


Use it in ads, on website, door knockers, social, or anywhere else.

Fast, accurate, affordable

$13 USD to get a report delivered 2 hours. Plus, you can order from parking lots, dinner parties, while brushing your teeth... You get the idea.

Order Roofr Reports so you have more time and money to focus on other parts of your business.

Presentation ready, baby

WOW homeowners with customized proposals that only took you a few minutes to create.

Templated proposals are flexible enough to be personal and automated enough to save you time. Build trust with your customers faster than your competition can pick up the phone.

Need ‘em? Order ‘em.

Material lists are part of your Roofr Reports! And with our supplier integrations, you can order directly from your preferred supplier.



Smoother production = happier team = stronger referrals.

That’s how you win.

Ask for your money

Paper invoices can get lost. Digital invoices sent right to a customers email or linked in a text message? They can’t ignore that.

Create, send, and track invoices that link to their job details. Then, use automations can send reminders to those “forgetful” customers.

Payments made easy

Imagine waking up to an email that you’ve been paid. No driving to get cheques, no deposit roadblocks, no losing track of invoices.

Collect payments online with credit card and ACH processing at affordable rates and keep customer data secure.

Roofr on mobile

Make your truck the office

Roofr works where you work, whether you’re at home, in a driveway, or on a roof. Pull up your jobs, see what you need, respond fast, and stay organized from anywhere.

  • Check job details before stepping out of the truck
  • Send a proposal before leaving the home
  • Follow up with leads while you wait for materials

Win. Run. Close.

A full suite of tools you need to run your business, with one login.

Mobile app screens showing roof type options with images of Asphalt, Metal, Tile, and Cedar, and an address input screen displaying 123 Main St with a roof plan view.

Leads

Capture quality leads by offering instant roof estimates with your pricing.

Learn more about the Instant Estimator
Architectural roof plan with measurements including roof area, facets, pitch, eaves, valleys, and hips.

Measurements

$13 detailed roof measurement reports in as little as 2 hours.

Learn more about Measurements
Customer proposal document showing estimate details for roof repair and materials totaling $2,541.00 with roofing company logo.

Proposals

Professional, fully customizable proposals that empower you to win jobs faster.

Learn more about Proposals
Material order form interface showing dropdown menus for supplier and address, a list of materials with editable quantities and options, and a total cost of $480.00.

Material Ordering

Order materials to your job site in a click, so everything you need is delivered on time.

Invoice from a roofing company showing a balance due of $32,709.00 with sections for invoice items and customer totals.

Payments

Never lose track of a payment again with Roofr, secure invoices & payments

Learn more about Payments

Built for roofers, by roofers.

Our CEO was a roofer and built Roofr to solve real problems. That’s the Roofr difference.

Roofr branded graphic showing the Roofr logo on a blue gradient background with floating icons and screenshots of the platform, including proposals, measurement reports, job metrics, CRM board view, online payment setup, and a roofing estimate.
Roofr: The all in one software for roofers
Roofr
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Have you met our @*#$ing amazing support team?

13 minute average reply rate, from a real person.

90+% customer satisfaction rating.

Call us, chat with us, or email us. 7 days a week.

Master the platform with unlimited onboarding calls*.

Dedicated Account Manager* that’s ready to help.

*Available for paid subscribers.

FAQs

You have questions, we have answers. Here’s our most frequently asked questions.

How long does it take to get set up?

It totally depends on your business. And we know that you’re busy. That’s why we have dedicated Implementation Teams to help you get set up your account - including uploading materials, creating proposal templates, adding your team etc. Plus, you’re paired with an account manager that meets with you regularly to make sure you’re always getting the most out of your account.

Do you charge per seat?

Nope! We know that teamwork makes the dreamwork. On (most of) our subscription plans your whole team can collaborate on one account - no additional cost. We say most of because on the Pro plan - 3 seats are included. If you’re on the Pro plan and you need more than 3 users - let’s talk about upgrading you to Premium.

How many seats are included with my Roofr account?

Our Free plan includes 2 seats, our Pro plan includes 3 seats, our Premium includes 5 seats, and our Elite plan includes a custom amount of seats.

For more information on setting up your team, talk to an expert today!

Can I register month-to-month?

Yes, we exclusively offer monthly plans on a no-contract basis.

Will you help me onboard my company?

Yes, once you register for a subscription plan, you will have a dedicated Account Manager to help onboard your company.

Onboarding packages vary depending on your plan.

Talk to an expert to learn more.

Does Roofr CRM have tools to generate leads?

With Roofr’s Instant Estimator, you can not only generate leads - you generate QUALIFIED leads. The instant estimator replaces gathering contact information from a form, and actually provides an instant quote based on the lead’s address. It doesn’t replace a full marketing strategy, but makes it more efficient. Way more efficient.

Can I create custom stages in my board view?

Yes! You can customize your job stages in the job board to match your existing workflows.

Can I customize the job board view of my pipeline?

Yes, you can customize your pipeline dashboard based on job stages. Each stage is shown as column in your kanban view, and you can add or remove them at any time. If you want to play god, you can also change your pipeline view with filters. You can view the active pipeline by team member, job value, date range - you name it.

I want to use Roofr CRM but you’re missing a feature I love. What do I do?

Chances are we’re already working on it! The best thing to do is book a call with one of our team. They know the product inside and out, and can help find a solution. Like my mom always says, you never know until you ask!

Six G2 Winter 2026 badges for Leader, Best Relationship, Momentum Leader, Best Usability, Leader Small Business, and Best Relationship Small Business.

Evaluating software sucks. We get it.

That’s why we’ve gathered real customer data from G2, a trusted review platform, to help you compare your options.