2024 was a big year.

The numbers don’t lie. With 33 (!!) feature releases, including some heavy hitters like Roofr Payments, Calendar, and an ABC Supply Integration, it’s safe to stay 2025 has some big shoes to fill.

However, none of these cool new features would’ve been possible without the incredible conversations and feedback from our Roofr community. You asked (sometimes more than once), and we listened.

• Discounts feature in Proposals? We got you.
• Multiple workflows to manage your jobs? Say less.
• QR Code generator built into the Instant Estimator? Let’s go.

2024 will forever be known as the year we went from your favorite measurement tool, to your essential end-to-end software for managing your business. And we are just getting started.

But we weren’t the only ones busy this year. Our users blew us out of the water.

We know our users are rockstars, but these numbers truly show it. Let’s take a look:

At Roofr, our success is measured by our users success. While we may build a feature with a specific use case in mind, our Roofr community shows us exactly how inventive they are by innovating new ways to use Roofr everyday.

And while numbers are cool, nothing beats hearing from our users.

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Let’s take a look at these features.

In 2024, we knew we wanted our users to be able to utilize Roofr for every part of their job process. From generating leads, ordering a measurement report, getting a signature on a proposal, ordering materials, organizing your team’s schedule, collecting payment, and everything in between, Roofr’s got you. Let’s take a look at how:

Job Tracking & Job Management Features:

This year, end-to-end workflow has been the name of the game. We’ve introduced some incredible features that will make sure your team can manage every aspect of their jobs.

Check out:

• Customizable job stages
• Managing multiple workflows
• More detailed job cards & job attachments

Calendar Features:

Running a successful business means coordinating constantly moving pieces. With the release of our Calendar view, you’ll always be able to keep your finger on the pulse of your team, and organize who should be where and doing what.

Check out:

• Customizable calendar view
• Calendar events connected to job records
• Calendar event automations

Proposal Features:

Our proposals have always stood out from the crowd, but these new features your customers will be excited to sign. Customize your proposals to your homeowners by offering tailored discounts and job upgrade options, and always have every document you need with your new File Manager.

Check out:

• Customizable discounts
• Add optional job upgrades
• Organize your documents with File Manager

Invoicing and Payment Features:

Time is money. With these new features you can invoice your customers directly, log payments, and process credit cards and ACH transactions all within Roofr., quicker than ever.

Check out:

• Converting proposals to invoices
• Digital payment processing with Roofr Payments
• Email templates for invoices

Instant Estimator Features:

Getting any lead is good, but getting quality leads was the new 2024 standard. Use our built-in QR code in your marketing, and track exactly where your leads are coming from. Assign specific team members to different Instant Estimators, and bring your insights and tracking to the next level.

Check out:

• Easy QR Codes
• CompanyCam project showcase
• Personalized profiles and easy scheduling

Catalog Features

The catalog got a full facelift this year. The enhanced user experience makes it easier to organize and edit your material catalog, ready to build a proposal whenever you need to. With our ABC Integration, quote any job with the most up-to-date pricing from your supplier, and specific branch location.

Check out:

• Updated Catalog editing experience
• New CSV uploads and bulk editing
• ABC Supply Integration

Automation Features

The more efficient the workflow, the better. Now you can automate the daily tasks that eat up time. Like automatically notifying homeowners of an overdue invoice or an upcoming appointment. Or, automatically move a job to a different job stage when a proposal is signed. Or automatically assigning tasks to team members...you get the picture.‍

Check out:

• Automate customer communications
• Internal task automations
• Calendar automations

The best CRM is the CRM that works for you.

This year, Roofr went from your favorite measurement report tool to your go-to CRM. But we’re more than just a software that helps you run your business. Roofr is dedicated to supporting you and your business with education, resources, and tips and tricks for crushing your goals.

The Roofr community is filled with entrepreneurs, and know that running a successful business is way more than just knocking on doors. This year, we launched our Roofr of the Month program, highlighting how our users are implementing Roofr to elevate their businesses. We’ve also launched our Roofr Academy, making it easier than ever to get inspired and become confident using Roofr.

Check out our:

- Masterclasses

- Roofr of the Month program

- Roofr Academy
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So… what’s next?

We’ve had so many banner moments this year, that pairing them down for this recap was a challenge into itself. And the most exciting party? We’re just warming up.

Here’s a sneak peak on what’s coming to Roofr in 2025:

• Integrate your catalog with your other favorite suppliers, and order materials directly from Roofr.
• Manage your work crews and get a bird’s eye view into who is doing what and where.
• Sync your payments and invoicing directly with your Quickbooks account.
• Keep track of your job costs, and understand where your expenses are coming from.
• Personalize your PDF documents within Roofr, and add new interactive elements.

2024, you were incredible.

2025, we can’t wait to get started.
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Haven't generated your personalized Roofr Wrapped yet? Check out your 2024 Roofr stats now: